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Long tail keywords are phrases typically comprising three to five words that are highly specific to what you are selling.
These keywords focus on a specific audience and have fewer rivals, reflecting the way people naturally phrase their search queries. They are vital for bringing in visitors who are more likely to engage and convert on your website.
As consumers progress in their search journey on a specific topic, their queries become more detailed, making long tail keywords vital for distinguishing your brand.
These keywords are particularly effective for voice search and when users are nearing the point of purchase, despite having a lower search volume compared to more generic keywords. They may seem counterintuitive initially, but their strategic use can be extremely beneficial.
Here are 8 examples of long tail keywords:
Remember, long tail keywords are more specific and targeted phrases that typically have lower search volume but higher conversion rates
Over 70% of search queries are composed of long tail keywords, a trend that's grown with the rise of voice search.
People tend to use search engines as they would converse with a friend, making content optimized with long tail keywords more likely to engage users and initiate the buyer's journey.
Long tail keywords, being more specific due to their length, yield better-targeted results for both users and brands. They drive traffic that aligns more closely with a brand's offerings, enhancing customer acquisition, while users enjoy content that more accurately meets their search intent.
To identify long tail keywords for your content, start by brainstorming the topics that are most relevant to your audience and business.
Consider the questions your customers ask and the types of searches that might lead them to your products or services. Use tools like Google's "People also ask" section and related searches for inspiration. Or a long tail generator tool like on this page.
Use our free long tail keyword tool:
Discovering valuable long-tail keywords is straightforward with SEO.AI's free keyword research tool.
How does the generator tool work:
SEO.AI's keyword research tool works by tapping into an extensive database, reviewing a wealth of information to uncover long-tail keywords that are highly relevant to your niche. It provides both search volume and ranking difficulty.
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