We've put together a list of the most innovative and influential SEOs of 2024. These are the real SEO Experts shaping the future of search engine optimization and pushing the boundaries of what's possible.
SEOs who not just follow trends but identify and create trends.
SEOs who are focused on raising the bar in our industry by analyzing, investigating, and experimenting with new technology and established practices.
SEO authorities who make our community better.
If you're a SEO marketer looking to save time and boost your organic traffic, then these are the people you want to follow or join webinar, conferences etc when they are speakers.
As an SEO consultant and authority, Aleyda is one of those SEOs who provide in-depth analysis of trends and SEO best practices and adds her own distinct voice to the mix both in writing and in person.
Aleyda has been recognized as a leading expert in the field, receiving accolades such as the "European Search Personality of the Year" in 2018.
Pioneering the integration of AI with SEO, Torbjørn leverages two decades of expertise to revolutionize search engine optimization.
He is a often used SEO speaker on the topic of AI, and as co-founder of SEO.AI, he transforms complex data and algorithms into easy-to-use tools and insights.
Number crunching is his game, and Sheet-magic should be his name.
Andrew focuses on leveraging large amounts of data to strengthen the SEO effort and is an AI pioneer.
Few other SEOs are as influential as Areej AbuAli. An accomplished SEO consultant and founder of TechSEOWomen, Arrej is a pioneer and true innovator of the SEO community.
Sharing knowledge and experience with search engine optimization and community building, making the industry a little better all the while.
As an experienced SEO with 15 years under her belt, Crystal has seen action in big companies like Disney, Mcdonald's, and more.
You can find her contributions at Google Search Central, Brighton SEO, and Search Engine Land, to name a few. Crystal is also a Women in Tech mentor, writer, speaker, and panelist.
Brian Dean has built an understanding of the workings of content online that few rival.
His data-driven insights into what works and why, advocating for quality make his YouTube and Twitter accounts a must for SEOs and everyone working with content.
Follows the data wherever it leads and often takes his own followers down a virtual rabbit hole.
Cyrus tests new technology to the limit with queries and tasks the developers hopes no one uses. He exposes the weaknesses and strengths, and for that, we need to follow him.
If something is worth mentioning, Neil has a blog post about it. If something might have an impact on SEO, Content, or Digital Marketing in general; Neil has a blog post about it - with visuals and probably a video too.
In short, If you aren't keeping an eye on Neil Patel, you should be.
One of the things that makes Mike stand out is his tutorials. The fact that he doesn't just talk about and explain best practices, he shows you exactly how is invaluable to the SEO community.
There is so much inside knowledge in SEO, but Mike goes out of his way to make everything accessible.
An SEO professional leading a team of 30+ SEOs and international speaker who shares her research into the latest developments in SEO with industry-leading publications, at conferences, and on Twitter.
Besides being an accomplished DJ, by the way.
Apart from SEO in general, Martin has a particular interest in the matrix between developers and SEOs. An interest further stoked by his current position; working with Developer Relations at Google.
This makes him a unique contribution at conferences where he's a popular speaker, especially in Europe.
Having spent 15 years researching, experimenting, testing, and learning about Google's Search Algorithm, there are probably few outside of Google who understand it better than Marie.
Speaking at conferences and consulting companies, Marie shares her learnings on what the all-powerful algorithm will reward.
Bridging the gap between SEO and hip-hop, Michael is an influential tech entrepreneur and the founder of iPullRank, a hugely successful SEO and digital marketing agency.
He's also the CMO of AIPRM, an addon to ChatGPT that makes creating and sharing prompts easy.
As one of the foremost international experts on semantic SEO, E-E-A-T guidelines, and modern search in general, Olaf is a lighthouse of knowledge SEOs everywhere look to.
You want to understand the industry? Follow Olaf and he will help you find your way in the ever-evolving world of SEO.
With his helpful, short videos on TikTok, Jason makes SEO accessible to a new and curious group of marketing professionals and influencers.
As JasonTheSEOGuy he has grown his reach to more than 32.000 on TikTok, breaking through on a video-platform with SEO insights. Not bad Jason, not bad at all.
Jenny's insight is often like getting hit by a bucket of cold water, because she cuts through bullshit and hype and points to the exact spot where your efforts are lacking.
Do you think ChatGPT is great for the industry? Visit Jennys Twitter account. Her take on the matter provides much-needed nuance to the debate.
With a focus on analytics and everything data-driven, Marco provides the SEO community with the tools we all need to extract valuable insights from collected data.
He also provides guides on applying these insights to your website and strategies.
As members of the SEO community, we follow a lot of like-minded professionals who inspire and motivate us and who impact our work.
When selecting the Global SEO Experts of 2024, we look to the people who inspire us and lean on the following criteria to make sure everyone can find inspiration and innovation on the list.
Parroting other's thoughts and findings isn't enough. We look for SEOs who contribute something unique, a perspective others have missed, or create a new insight through testing and experimentation.
Size isn't everything, but if thousands of people follow and subscribe, it's an indicator that this particular SEO is worth a look. However, offering unique and helpful content can outweigh the size of the audience.
Besides uniqueness, we look at how valuable the content is. Information in itself is great, but paired with examples and studies it's even better and making trends and best practices actionable is an important part of being an SEO frontrunner.
We look for SEOs who aren't just posting a blog once every three months. We want people who are active and join discussions online, participate in talks and interviews, and share their insights and experiences generously.
