How Many Photos Can You Post On Instagram? Statistics & Facts (2024)

The key facts and statistics you need to know about how many posts you can have on Instagram (Updated March 2024).

Written by
Oskar Mortensen
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April 8, 2024

How Many Photos Can You Post To Your Instagram?

As of March 2024 you can post 10 images at a time. This will result in your images being shown all in the same post, this is the so called carousel feature.

It's easy to share multiple pictures on your Instagram account, as there seems to be no limit to the total number of photos you can post. Additionally, as of March 2024, Instagram allows users to post up to 10 images at a time using the carousel feature.

But is there a general post limit? Right now it seems to be infinite, since there are accounts that have posted millions of times, without reaching any sort of threshold.

If you are interested in more than the possible image count of Instagram and want more general facts about instagram, make sure to check out our other article about Instagram statistics and facts.

Top 10 Instagram Accounts With The Most Posts

To demonstrate the seemingly limitless nature of posting on Instagram, here are the accounts that have amassed the highest number of posts:


Account Name


Number of Posts


Niep's Club








Trolls Official




The Shade Room




Hollywood Unlocked




RVCJ Media












Satt Saini Saini







How To Post Multiple Images At Once

Now that you know that you can post multiple photos at once, here is a quick how-to guide on how to do it:

  1. Tap the "+" icon at the top of your Instagram feed, then select "Upload" to choose photos or videos from your device.
  2. Choose up to ten images or videos from your device. To crop each one, press and drag to adjust their placement within the frame. Remember, the aspect ratio you pick applies to all items in your post.
  3. To rearrange your selection, press and drag an image or video to a new position. If you need to remove an item, tap the "X" near it.
  4. Apply a filter to all selected media with one tap, or edit each piece individually for custom effects.
  5. Add a universal location and caption for the post, and tag individuals in specific photos by tapping on them.
  6. Hit the "Share" button to publish your post.

In your feed, the first item of your carousel will display with dots underneath, indicating more content is available to swipe through.

On your profile grid, the lead photo or video will show a carousel icon in the corner. Tap the post and swipe to see all the content. Note that carousel videos are distinct from Reels and won't appear in the Reels tab or possess Reels functionalities.

In the end, it should look like this:

Your Website

How Should The Carousel Feature Be Used?

Here is a list of the most popular opinions and statistics about the carousel feature online:

Optimal Photo Viewing Time

The optimal viewing time for a photo on Instagram is two seconds.

Carousel Engagement

Instagram's carousel feature allows for prolonged engagement by enabling multiple videos.

Maximum Photo Limit

Adding up to 10 photos in a carousel is deemed excessive; five is suggested as a more suitable maximum.

Ideal Carousel Content

Carousels are best for showcasing vacations, tutorials, or celebrations that incite FOMO (Fear Of Missing Out).

Carousel Photo Range

A carousel should contain a minimum of three and a maximum of five photos or videos to be effective.

Ineffectiveness of Two Photos

Two photos in a carousel are considered indecisive and insufficient for engaging the swipe feature.

Narrative Structure

A three-photo carousel provides a narrative structure with a beginning, middle, and end.

Storytelling in Carousels

Four to five items in a carousel allow for a varied and concise storytelling experience.

Respect for Followers' Time

Posting more than five items is seen as inconsiderate of followers' time and attention spans.

Alternative for Excessive Content

For content requiring more than six photos, adding it to Instagram Stories is recommended for equal visibility without overwhelming followers.

Video Clip Duration

Video clips within a carousel should be brief, ideally five seconds or less, with a total carousel duration not exceeding 25 seconds.

Potential Carousel Feature Improvements

Suggestions for improving Instagram's carousel feature include a viewer analytics tool similar to that of Instagram Stories.

Enhancing User Experience

Limiting carousels to five items could enhance user experience and respect audience engagement.

How Many Photos Can You Post On Instagram? Statistics & Facts (2024)

This is an article written by:

Oskar is highly driven and dedicated to his editorial SEO role. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.