How Many Users on Instagram? Statistics & Facts (2024)

These are the facts and statistics you need to know about Instagram (Updated February 2024).

Written by
Oskar Mortensen
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April 24, 2024

How Many Active Users Are There On Instagram?

Since its inception in 2010, Instagram has experienced exponential growth, currently boasting over 2.4 billion active users.

This impressive figure solidifies its position as one of the top 5 social networking platforms worldwide.

With 2.4 billion active instagram users, the user base represent approximately one-fourth of the world's active internet users each month.

As Instagram approaches its 13th anniversary in 2024, it continues to evolve and innovate, introducing new features and refining its algorithms. This constant evolution ensures that the platform remains fresh and appealing to its ever-growing user base.

Later the article, we will unveil the most crucial Instagram facts and statistics that you should be aware of.

Instagram User Growth from 2013 to Present

The following table illustrates the continuous growth in popularity of Instagram over the years:

Tools For Small Businesses Table


Users (millions)






















The table above clearly demonstrates Instagram's remarkable growth trajectory from 2013 to 2024. Starting with 110 million users in 2013, Instagram has experienced a steady increase in its user base, reaching an estimated 2.4 billion users by 2024.

This consistent growth underscores Instagram's enduring popularity and its ability to attract and retain users over the years.

Timeline Of Instagram Since Launch

Here is a simplified timeline highlighting the major implementations and changes that Instagram has undergone since its launch:

  • 2010: Instagram is launched as a photo-sharing app for iOS devices.
  • 2012: Instagram introduces the Android version of the app, expanding its user base. Instagram is acquired by Facebook (now Meta), marking a significant milestone in its journey.
  • 2013: Video sharing is introduced on Instagram, allowing users to upload and share short videos.
  • 2016: Instagram Stories is launched, enabling users to share temporary photos and videos that disappear after 24 hours.
  • 2018: IGTV (Instagram TV) is introduced, providing a platform for longer-form vertical videos.
  • 2019: Instagram introduces the "Checkout" feature, allowing users to make purchases directly within the app.
  • 2020: Reels is launched, offering a new way for users to create and discover short-form videos.
  • 2021: Instagram introduces the "Live Rooms" feature, enabling users to go live with up to three other people.
  • 2022: Instagram launches the "Super Follows" feature, allowing creators to monetize their content through subscriptions.
  • 2023: Instagram introduces the "Collab" feature, enabling users to collaborate on posts and reels with others.
  • 2024: Instagram continues to innovate and expand its features, further enhancing the user experience.

21 Key Instagram Statistics and Facts

Here is a rundown of the most interesting statistics and facts about Instagram:

1. Instagram Downloads Reach Approximately 3.8 Billion

Since its establishment in 2010, Instagram has amassed roughly 3.8 billion downloads, solidifying its status as one of the most downloaded applications worldwide.

2. Instagram Ads Connect with 96.6% of Active Users Each Month

Instagram ads connect with an impressive 96.6% of the platform's active users each month.

3. Instagram's Largest User Age Group is 18-24 for Males and 25-34 for Females

The majority of Instagram's male users fall within the 18-24 age group, while the majority of female users are between 25-34 years old.

4. Instagram Ranks as the Fourth Most Frequented Website

Despite its primary use as a mobile app, Instagram's desktop version ranks as the fourth most frequented website, demonstrating its widespread popularity.

5. 62% of Users Report Increased Brand Interest After Viewing an Instagram Story

Instagram Stories significantly impact brand interest, with 62% of users reporting increased interest in a brand after viewing it in a Story.

6. Instagram Holds Fourth Position Among Most Popular Social Media Apps

In terms of global active users, Instagram ranks as the fourth most popular social media app globally, after Facebook, YouTube, and WhatsApp.

7. Instagram Generates Millions in Ad Revenue

Instagram generates substantial ad revenue, with $12.4 billion in the U.S. alone in 2019 and an estimated $39.7 billion in 2023, making it a profitable platform for advertisers.

8. 72% of Marketers Leverage Instagram for Influencer Marketing

Instagram remains a preferred platform for influencer marketing, with 72% of marketers using it to collaborate with influencers and reach their target audience.

9. Instagram Stories Attracts 500 Million Daily Active Users

Instagram Stories feature attracts 500 million daily active users, making it an effective tool for businesses to interact with their audience.

10. India Has the Highest Number of Instagram Users

India tops the list with the highest number of Instagram users, boasting 229.55 million users, followed by the United States, Brazil, Indonesia, and Turkey.

11. 93% of U.S. Residents Recognize the Instagram Brand

Instagram enjoys high brand recognition in the U.S., with 93% of residents aware of the brand.

12. Monthly Active Users on Instagram Increased by 127% From 2019 to 2023

From 2019 to 2023, Instagram saw a significant 127% increase in monthly active users, signifying its growing appeal.

13. Average Daily Usage of Instagram is 33 Minutes

Users typically spend around 33 minutes per day on Instagram, interacting with various types of content, including feed posts, Stories, Reels, and the explore page.

14. In December 2022, the Most Popular Post Featured Lionel Messi Celebrating 2022 FIFA World Cup Victory

In December 2022, Lionel Messi's post celebrating Argentina's triumph in the 2022 FIFA World Cup became the most popular Instagram post, amassing 61 million likes in a single day.

15. 87% of Gen Z TikTok Users View Instagram Reels as Similar to TikTok

A significant 87% of Gen Z TikTok users view Instagram Reels as similar to TikTok, indicating the platform's success in replicating a comparable user experience.

16. Reels Garner More Engagement Than Regular Videos on Instagram

Instagram Reels garner a 22% higher engagement rate than regular video content, underscoring their effectiveness in capturing audience attention.

17. 4 Million Businesses Utilize Stories Ads on Instagram Monthly

Around 4 million businesses leverage Stories ads on Instagram each month, utilizing this feature for their advertising campaigns.

18. 50% of Users Visit a Website to Purchase After Viewing a Product or Service on Stories

Instagram Stories have proven effective in driving website traffic and purchases, with 50% of users visiting a website to make a purchase after viewing a product or service in Stories.

19. 86% Completion Rate for Brand Stories on Instagram

Brand Stories on Instagram enjoy an impressive 86% completion rate, indicating strong user engagement.

20. Instagram Advertising Reaches Over 200 Million Users Daily

Instagram is more than just a platform for social interaction; it's a powerful hub for businesses. Every day, over 200 million Instagram users visit at least one business profile, highlighting the significant impact of Instagram advertising.

21. Instagram Demographics Show a Nearly Even Gender Split

On Instagram, demographics reveal that 51.8% of global users identify as male, while 48.2% identify as female, indicating a nearly even gender distribution among its users.

Top 15 Instagram Accounts with the Highest Number of Followers

To add to the facts about Instagram, here are the active accounts with the most followers on Instagram:

  1. Instagram - Social Media Platform, 448 million followers
  2. Cristiano Ronaldo - Professional Footballer, 337 million followers
  3. Dwayne "The Rock" Johnson - Actor and Former Wrestler, 263 million followers
  4. Ariana Grande - Singer and Actress, 256 million followers
  5. Selena Gomez - Singer and Actress, 244 million followers
  6. Kylie Jenner - Businesswoman and Reality TV Star, 242 million followers
  7. Kim Kardashian - Businesswoman and Reality TV Star, 238 million followers
  8. Lionel Messi - Professional Footballer, 234 million followers
  9. Beyoncé - Singer and Actress, 202 million followers
  10. Justin Bieber - Singer, 200 million followers
  11. Neymar Jr. - Professional Footballer, 183 million followers
  12. Taylor Swift - Singer and Songwriter, 182 million followers
  13. Kendall Jenner - Model and Reality TV Star, 182 million followers
  14. Jennifer Lopez - Singer, Actress, and Dancer, 177 million followers
  15. Nicki Minaj - Rapper and Singer, 176 million followers

How Many Users on Instagram? Statistics & Facts (2024)

This is an article written by:

Oskar is highly driven and dedicated to his editorial SEO role. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.