The release of GPT-4 has been much anticipated. With its human-level performance on various tasks and benchmarks, GPT-4 has shown remarkable progress over its predecessor versions.

And one of the ways it can be utilized is in search engine optimization (SEO).

In this article, I'll explore 10 ways GPT-4 can be used for SEO and introduce SEO.ai, the #1 tool built on GPT-4's advanced AI technology that can help you optimize your website and improve your search engine rankings.

What is GPT-4?

GPT-4, short for Generative Pre-trained Transformer 4, is an artificial intelligence language model developed by OpenAI.

And one that has been much anticipated for a couple of years now! Especially after the much hyped launch of ChatGPT that took the world by storm.

It is a large multimodal model that exhibits human-level performance on various professional and academic benchmarks, such as passing a simulated bar exam with a score around the top 10% of test takers.

Some of the latest features and advancements in GPT-4 include better contextual understanding, improved performance on various tasks such as translation and summarization, and the ability to generate more coherent and informative responses.

The potential applications of using GPT-4 are vast - it can be used in everything from chatbots to providing personalized customer service or assisting with medical diagnoses.

Or as a SEO tool as we do with SEO.ai (yes, we built it into the tool as one of the AI engines we rely on - more on that later).

Capabilities of GPT-4

GPT-4 is a large multimodal model that accepts both image and text inputs while emitting text outputs.

It exhibits human-level performance on various professional and academic benchmarks, making it more reliable, creative, and able to handle much more nuanced instructions than its predecessor GPT-3.5.

The difference between the two models comes out when the complexity of the task reaches a sufficient threshold - GPT-4 is better suited for handling complex tasks such as simulations of bar exams designed for humans or traditional benchmarks designed for machine learning models.

Text input capability

GPT-4 takes text input capability to the next level with its ability to generate more human-like language and tone.

It can understand and use context in generating text, resulting in longer and more coherent responses compared to its predecessor, GPT-3.

GPT-4 has achieved human-level performance on various professional and academic benchmarks. It surpasses GPT-3.5 in simulated exams, where it scored around the top 10% of test takers, compared to its predecessor's score at the bottom 10%.

Image input capability

GPT-4's image input capability is a game-changer in AI technology. Its image recognition capabilities allow it to create highly specific and detailed descriptions.

I remember when I first saw the initial demo of GPT-4 with Discord screenshots and detailed descriptions - it was truly mind-blowing. The level of detail and accuracy in the responses that GPT-4 was able to generate was simply incredible.

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The images that were inputted into the model were described with such specificity and detail that it was almost as if the model had seen the images itself. The model was able to identify even the smallest details of the images, and accurately describe them in natural language.

Using GPT4 for SEO purposes

Two main methods are available if you're looking to use GPT-4 for SEO purposes.

The first is to use ChatGPT, which is OpenAI's platform for interacting with the model via text input. This can be a great way to generate high-quality content for your website, as the model is able to understand context and create more human-like language.

Another option is using other tools built upon OpenAI's API, such as our very SEO.ai platform.

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This platform uses GPT-4 to help with various SEO tasks, including content creation, keyword research, and more.

With its advanced AI capabilities, GPT-4 can help you optimize your website and improve your search engine rankings.

SEO tasks GPT-4 can be used for

It's almost only the imagination that limits the SEO tasks that GPT-4 can be used for.

Some examples include:

1. Keyword research: GPT-4 can help you generate a list of relevant keywords and long-tail phrases based on your input, which can be helpful for targeting specific niches. In SEO.ai we have built a whole Audience-based tool for finding keywords that are relevant for your audience.
2. Content generation: GPT-4 can assist in creating high-quality, relevant, and engaging content for your website or blog. It can generate article ideas, outlines, or even full-length articles based on your input and desired focus. The whole SEO.ai platform is built around this concept.
3. Meta tags optimization: GPT-4 can help you create optimized meta titles, descriptions; improving their visibility and click-through rates on search engine results pages.
4. On-page optimization: GPT-4 can provide suggestions for optimizing your content, such as improving readability, adding headers, and using appropriate keyword density to enhance your page's search engine performance.
5. Frequently Asked Questions (FAQs) creaition: Employing GPT-4, you can generate comprehensive and relevant FAQs tailored to your business. By providing specific industry or product-related keywords, GPT-4 can produce a list of potential questions and well-structured answers, which can then be refined to match your brand's tone and voice.  
6. Internal linking suggestions: GPT-4 can help you identify relevant pages on your site to create internal links, improving your site's structure, user experience, and overall SEO.
7. Off-page optimization: You can also use GPT-4 in a more free form, and ask for general suggestions and ideas for anything from guest post topics, outreach emails, and social media content to promote your site and build backlinks.

Going meta - asking GPT4 on how to use GPT4 for SEO

We can of course, also just ask GPT4 itself for how it can be leveraged for SEO with the prompt;

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It identified these 10 areas;

• Keyword Research
• Content Creation
• Meta Descriptions and Title Tags
• SEO-friendly Headlines
• Content Expansion
• Internal and External Linking
• Image Alt Text
• Topic Clustering
• Social Media Content
• SEO Content Audit

And in the complete long form it answered like this;

1. Keyword Research: Use ChatGPT to generate a list of relevant keywords and long-tail phrases for your target niche. This will help you optimize your content for search engines and attract more organic traffic.
2. Content Creation: Leverage ChatGPT's natural language processing capabilities to create high-quality, engaging, and well-structured content, including blog posts, articles, and web pages, that will rank well in search engines.
3. Meta Descriptions and Title Tags: Utilize ChatGPT to craft compelling and relevant meta descriptions and title tags for your web pages, which can help improve click-through rates and search engine rankings.
4. SEO-friendly Headlines: Generate attention-grabbing and SEO-optimized headlines for your content, which can lead to higher click-through rates and better rankings on search engine results pages (SERPs).
5. Content Expansion: Use ChatGPT to expand on existing content by providing additional insights, facts, or related topics, which can improve the depth and comprehensiveness of your content and boost its SEO value.
6. Internal and External Linking: Ask ChatGPT to suggest relevant internal and external links for your content, which can help improve your website's authority and search engine rankings.
7. Image Alt Text: Generate descriptive alt text for your website's images using ChatGPT, which can help improve accessibility and search engine optimization.
8. Topic Clustering: Utilize ChatGPT to identify content topics and subtopics for creating clusters, which can help organize your website in a way that is more accessible to both users and search engines.
9. Social Media Content: Create engaging, keyword-optimized social media posts and captions with ChatGPT that can drive traffic to your website and improve your online presence.
10. SEO Content Audit: Leverage ChatGPT to analyze and evaluate your existing content for SEO performance, identifying areas of improvement, and suggesting ways to optimize your content for better search engine visibility.

Examples of SEO work done by GPT4

So let's see some real examples of SEO tasks solved with assistance from GPT4 strong capabilities.

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1. Keyword research example: I inputted a general topic, such as "yoga," into SEO.ai's Audience-based tool. It generated a list of specific keywords and long-tail phrases, such as "what does yoga do for your body" and "how many times a week should you do yoga," that would be relevant to my target audience.
2. ‍Content generation: I provided SEO.ai with an article's topic and focus keyword, and GPT-4 generated a detailed outline for the piece, including subheadings and main points. Some of the examples you read now are even made by the platform. Can you spot which?‍
3. Meta tags optimization: I inputted the focus keyword for a page on my website into SEO.ai, and it generated an optimized title suggestion and a meta description that included the keyword and is compelling for search engine users to click on.‍
4. On-page optimization: I submitted a draft of a blog post to SEO.ai, and GPT-4 provided suggestions for how to improve the content to demonstrate a higher level of experience. This is one of my favorite tricks. A prompt example is: "How can this article be improved to demonstrate a higher level of experience."

How well is the performance of GPT4 SEO?

As GPT4 / ChatGPT / AI's can be used for many different SEO tasks, it's a bit difficult to answer this simply.

But if we talk about performance, it could be boiled down to either:

1. higher CTR for headlines and meta descriptions
2. content that ranks and drives traffic

Example of higher CTRs by a local news outlet

I stumbled upon this recent experiment by danish local news outlet TV 2 Fyn using OpenAI's ChatGPT to test the improvement of headlines and make A/B testing more efficient.

Over three weeks, 46 A/B tests were conducted, comparing original human-generated headlines with those generated by the AI.

The AI-generated headlines won in 46% of the tests, while the original headlines won in 24% and there was no clear winner in 30%.

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When adjusted for having two AI-generated headlines and one original headline, the results were nearly even, with a slight advantage to human-written headlines. Overall, the use of ChatGPT resulted in a 59% increase in click-through rate during the test period.

Example of traffic-driving content

Bankrate.com, a reputable website, has seen success with their AI-generated content, driving massive amounts of visits every month. The site uses AI to answer questions with explicit constraints, and subject matter experts review and edit the content before publishing. This ensures that the content is fact-checked, corrected, and streamlined before it goes live.

Check my article around AI content and its performance for more cases.