How to optimize page titles for SEO with AI

Maximize your website's search engine visibility and drive more traffic with optimized page titles. 

Written by
Torbjørn Flensted
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April 24, 2024

In this post, we explore's Title Competitor Score (TCS) and how Artificial Intelligence (AI) can assist in optimizing your page titles for maximum relevance and uniqueness.

Get ready to take your SEO to the next level!

What is a page title?

A page title is the text that appears in the search engine result pages (SERPs) and is usually the first thing users see. It's important to optimize your page titles for SEO to maximize your website's visibility and drive more traffic. AI can help by calculating Title Competitor Score (TCS) and ensuring your titles are relevant, unique, and engaging.

The importance of page titles in SEO

A page title is a crucial factor in determining your website's search engine ranking. It acts as the headline of your webpage and gives the first impression to search engines and users. 

Optimizing your page title for relevance and uniqueness, can maximize your website's visibility and drive more traffic.

What is's Title Competitor Score?

Title Competitor Score (TCS) is a measurement used in our platform to evaluate the effectiveness of a webpage's title in relation to its competition:

  • It is essential in the context of Search Engine Optimization (SEO) as the title is one of the most crucial factors in determining the ranking of a webpage in search engine results. 
  • A high TCS indicates that a web page's title is optimized in terms of relevance, uniqueness, and engagement and is more likely to attract clicks and drive traffic. 
  • TCS takes into account several factors, including the inclusion of the target keyword, keyword string density, placement of the target keyword in the initial part of the title, length of the title (45-65 characters).

By optimizing these factors, websites can improve their TCS and increase their chances of ranking higher in search results.

The five important factors in TCS

The following table summarizes the six crucial factors contributing to a website's Title Competitor Score:

No. Factor
1 Include target keyword
2 Keyword string density
3 Target keyword in initial part
4 Between 45-65 characters
5 Uniqueness vs. competitors

Optimizing Page Titles for SEO with AI: A Step-by-Step Guide

Optimizing your page titles is a great place to start if you want to boost your website's search engine rankings. With the help of, you can streamline the process and achieve better results in less time. 

Here's a step-by-step guide to optimizing your page titles with AI:

1. Open and create a new document:


2. Conduct a keyword analysis for your target keyword.


3. Click in the Title field and take advantage of the AI-generated title suggestions.


4. Choose a title that effectively communicates your message and captures your target audience's attention.


5. Click "Optimize" to generate a list of more title suggestions with higher TCS (Title Score).


How to optimize page titles for SEO with AI

This is an article written by:

Passionate SEO expert, Torbjørn Flensted, boasts two decades of industry experience. As the founder of and having run an SEO agency for 13 years, he's spent the last decade pioneering cutting-edge tools, transforming how agencies and professionals approach Search Engine Optimization.