Keyword stuffing is an outdated SEO technique where a web page is overloaded with keywords in the content or meta tags. The intent behind this practice is to manipulate a site's ranking in search engine results pages (SERPs) by making it appear more relevant to certain search queries than it actually is. This often results in a poor user experience, as the text can become almost unreadable, with little to no value for the reader.

Search engines like Google have evolved to recognize and penalize this practice. They use sophisticated algorithms that can distinguish between natural language patterns and artificial keyword repetition. Websites that engage in keyword stuffing are likely to be demoted in search rankings or even removed from search results entirely, as this tactic violates most search engines' webmaster guidelines.

To maintain a website's integrity and rank well in SERPs, it's essential to focus on creating quality content that provides value to the reader. Keywords should be used thoughtfully and sparingly, ensuring they fit naturally within the context of the content. This approach not only satisfies search engine algorithms but also improves the overall experience for the site's visitors.