How Many Websites Are On The Internet?
Out of the more than 2 billion websites on the internet, only 400 million are active, indicating that about 80% of these websites are deactivated.
“With a mere 400 million active websites, it's surprising to learn that they represent only 20% of the over 2 billion websites on the internet”
For a quick glance at the most visited websites, see our short list below. For a comprehensive top 100 list, scroll to the article's end.
Top 10 Most Visited Websites
These statistics underscore the vast scale and dynamic growth of the Internet:
37 Website Statistics and Facts
Here, we present the intriguing facts and statistics about websites.
1. Total Websites Online
Over 2 billion websites are currently online, with only 400 million of them being active. (Source: Hosting Tribunal)
2. Business Contact via Google
Around 60% of mobile users reach out to businesses through Google.
3. Google Traffic Value
The value of website traffic directed to a company from Google is approximately $160.74.
4. Design Influence on Credibility
Design is responsible for 75% of a website’s credibility. (Source: Virtual Window)
5. Design Investment
To enhance visibility, 73% of companies are investing in design.
6. Lack of Message Impact
A lack of message is why 46% of users decide to leave a website. (Source: Komarketing)
7. Importance of Contact Information
44% of visitors will leave a website if contact information is not available.
8. User Attention Distribution
Website viewers spend 80% of their time looking at the left half of pages. (Source: Nielsen Norman Group)
9. Main Image Viewing Time
Users spend 5.94 seconds looking at the main website image. (Source: CXL)
10. Business Online Presence in 2023
In the year 2023, 71% of businesses have made their mark on the internet with their own websites.
11. Time Spent on Website Navigation
On average, users spend 6.44 seconds focusing on a website's main navigation menu.
12. Global Internet Traffic Dominance
Google is responsible for a whopping 93% of all global internet traffic.
13. Unappealing Layout Impact
38% of visitors will abandon a website if its layout or content is unappealing. (Source: WebFX)
14. Impact of Videos on User Engagement
The inclusion of videos on a website can boost the average time a user spends on a page by up to 88%.
15. Small Businesses and Website Performance
In 2023, nearly half (43%) of small businesses have plans to invest in enhancing their website performance.
16. Load Speed Expectations
83% of consumers expect websites to load in less than 3 seconds. (Source: WebFX)
17. First Impressions of Websites
A user's opinion about a website is formed in a mere 0.05 seconds.
18. E-commerce Sites Count
There are more than 20 million eCommerce sites in existence. (Source: Kommando Tech)
19. Average Time on a Single Page
On average, a website visitor spends 54 seconds on a single page.
20. User Expectations for Page Load Speed
Nearly half (47%) of users expect a website to load in no more than two seconds.
21. CTAs on Homepages
70% of small businesses don’t have a CTA on their website homepage. (Source: Business2Community)
22. Active Websites in 2023
Out of the 1.13 billion websites on the internet in 2023, only 200 million are actively updated and visited.
23. Negative Feedback and Design
Design is the cause of 94% of negative website feedback. (Source: WebFX)
24. Business Activities Conducted Online
As of 2023, 28% of all business activities are carried out online.
25. Average E-commerce Conversion Rates
E-commerce websites see an average conversion rate between 1.81% and 3.71%.
26. First Impressions Speed
Users form an opinion of a website in 50 milliseconds. (Source: Taylor and Francis online)
27. User Engagement and Load Speed
If a site takes more than three seconds to load, 40% of users will abandon it.
28. Time Spent on Written Content
Users typically spend an average of 5.59 seconds viewing the written content on a website.
29. Mobile Page Load Time
The average mobile landing page takes 7 seconds to load. (Source: Think With Google)
30. Financial Impact of Slow Websites
Retailers lose an estimated $2.6 billion in sales each year due to slow-loading websites.
31. Mobile Web Traffic in North America
In North America, over half (51.2%) of web traffic is generated from mobile devices.
32. Average Web Page Visits
In the US, an internet user visits over 100 different web pages daily on average. (Source: Kickstand)
33. Second Most Visited Website
YouTube, with over 33 billion visitors, is the second most visited website.
34. Business Owners and Website Traffic Issues
21% of business owners report experiencing issues with low traffic on their websites.
35. Initial User Focus
Users first look at the top left corner of a website. (Source: CXL)
36. Average Click-Through Rate Across Industries
Across all industries, the average click-through rate stands at 4.23%.
37. Search Volume
Google processes approximately 99,000 search queries every second. This translates to 8.5 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. (Source: SEO.AI)
Top 100 Websites
Here is the complete rundown of the world's most popular websites.
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