How Many Websites Are on the Internet? Statistics & Facts (2024)

Here are the essential website statistics you should know (Updated February 2024).

Written by
Oskar Mortensen
Calendar Icon - Dark X Webflow Template
April 24, 2024

How Many Websites Are On The Internet?

Out of the more than 2 billion websites on the internet, only 400 million are active, indicating that about 80% of these websites are deactivated.

“With a mere 400 million active websites, it's surprising to learn that they represent only 20% of the over 2 billion websites on the internet”

For a quick glance at the most visited websites, see our short list below. For a comprehensive top 100 list, scroll to the article's end.

Top 10 Most Visited Websites

These statistics underscore the vast scale and dynamic growth of the Internet:

Tools For Small Businesses Table

Ranking

Website

Monthly Traffic

1

google.com

168,700,000,000

2

youtube.com

112,100,000,000

3

facebook.com

18,000,000,000

4

twitter.com

9,100,000,000

5

wikipedia.org

9,000,000,000

6

instagram.com

7,600,000,000

7

reddit.com

7,200,000,000

8

amazon.com

4,800,000,000

9

duckduckgo.com

4,600,000,000

10

yahoo.com

4,000,000,000

37 Website Statistics and Facts

Here, we present the intriguing facts and statistics about websites.

1. Total Websites Online

Over 2 billion websites are currently online, with only 400 million of them being active. (Source: Hosting Tribunal)

2. Business Contact via Google

Around 60% of mobile users reach out to businesses through Google.

3. Google Traffic Value

The value of website traffic directed to a company from Google is approximately $160.74.

4. Design Influence on Credibility

Design is responsible for 75% of a website’s credibility. (Source: Virtual Window)

5. Design Investment

To enhance visibility, 73% of companies are investing in design.

6. Lack of Message Impact

A lack of message is why 46% of users decide to leave a website. (Source: Komarketing)

7. Importance of Contact Information

44% of visitors will leave a website if contact information is not available.

8. User Attention Distribution

Website viewers spend 80% of their time looking at the left half of pages. (Source: Nielsen Norman Group)

9. Main Image Viewing Time

Users spend 5.94 seconds looking at the main website image. (Source: CXL)

10. Business Online Presence in 2023

In the year 2023, 71% of businesses have made their mark on the internet with their own websites.

11. Time Spent on Website Navigation

On average, users spend 6.44 seconds focusing on a website's main navigation menu.

12. Global Internet Traffic Dominance

Google is responsible for a whopping 93% of all global internet traffic.

13. Unappealing Layout Impact

38% of visitors will abandon a website if its layout or content is unappealing. (Source: WebFX)

14. Impact of Videos on User Engagement

The inclusion of videos on a website can boost the average time a user spends on a page by up to 88%.

15. Small Businesses and Website Performance

In 2023, nearly half (43%) of small businesses have plans to invest in enhancing their website performance.

16. Load Speed Expectations

83% of consumers expect websites to load in less than 3 seconds. (Source: WebFX)

17. First Impressions of Websites

A user's opinion about a website is formed in a mere 0.05 seconds.

18. E-commerce Sites Count

There are more than 20 million eCommerce sites in existence. (Source: Kommando Tech)

19. Average Time on a Single Page

On average, a website visitor spends 54 seconds on a single page.

20. User Expectations for Page Load Speed

Nearly half (47%) of users expect a website to load in no more than two seconds.

21. CTAs on Homepages

70% of small businesses don’t have a CTA on their website homepage. (Source: Business2Community)

22. Active Websites in 2023

Out of the 1.13 billion websites on the internet in 2023, only 200 million are actively updated and visited.

23. Negative Feedback and Design

Design is the cause of 94% of negative website feedback. (Source: WebFX)

24. Business Activities Conducted Online

As of 2023, 28% of all business activities are carried out online.

25. Average E-commerce Conversion Rates

E-commerce websites see an average conversion rate between 1.81% and 3.71%.

26. First Impressions Speed

Users form an opinion of a website in 50 milliseconds. (Source: Taylor and Francis online)

27. User Engagement and Load Speed

If a site takes more than three seconds to load, 40% of users will abandon it.

28. Time Spent on Written Content

Users typically spend an average of 5.59 seconds viewing the written content on a website.

29. Mobile Page Load Time

The average mobile landing page takes 7 seconds to load. (Source: Think With Google)

30. Financial Impact of Slow Websites

Retailers lose an estimated $2.6 billion in sales each year due to slow-loading websites.

31. Mobile Web Traffic in North America

In North America, over half (51.2%) of web traffic is generated from mobile devices.

32. Average Web Page Visits

In the US, an internet user visits over 100 different web pages daily on average. (Source: Kickstand)

33. Second Most Visited Website

YouTube, with over 33 billion visitors, is the second most visited website.

34. Business Owners and Website Traffic Issues

21% of business owners report experiencing issues with low traffic on their websites.

35. Initial User Focus

Users first look at the top left corner of a website. (Source: CXL)

36. Average Click-Through Rate Across Industries

Across all industries, the average click-through rate stands at 4.23%.

37. Search Volume

Google processes approximately 99,000 search queries every second. This translates to 8.5 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. (Source: SEO.AI)

Top 100 Websites

Here is the complete rundown of the world's most popular websites.

Ranking

Website

Monthly Traffic

1

google.com

168,700,000,000

2

youtube.com

112,100,000,000

3

facebook.com

18,000,000,000

4

twitter.com

9,100,000,000

5

wikipedia.org

9,000,000,000

6

instagram.com

7,600,000,000

7

reddit.com

7,200,000,000

8

amazon.com

4,800,000,000

9

duckduckgo.com

4,600,000,000

10

yahoo.com

4,000,000,000

11

tiktok.com

3,600,000,000

12

bing.com

3,300,000,000

13

weather.com

3,100,000,000

14

fandom.com

3,100,000,000

15

whatsapp.com

2,900,000,000

16

yandex.ru

2,500,000,000

17

openai.com

2,100,000,000

18

tsyndicate.com

1,700,000,000

19

quora.com

1,700,000,000

20

live.com

1,700,000,000

21

microsoft.com

1,700,000,000

22

twitch.tv

1,700,000,000

23

bit.ly

1,600,000,000

24

linkedin.com

1,600,000,000

25

netflix.com

1,500,000,000

26

manganato.com

1,400,000,000

27

naver.com

1,300,000,000

28

imdb.com

1,300,000,000

29

office.com

1,200,000,000

30

vk.com

1,200,000,000

31

x.com

1,200,000,000

32

doubleclick.net

1,100,000,000

33

cnn.com

1,100,000,000

34

globo.com

1,000,000,000

35

aliexpress.com

960,400,000

36

espn.com

957,100,000

37

pinterest.com

935,200,000

38

zoom.us

883,000,000

39

spotify.com

858,300,000

40

ebay.com

852,700,000

41

taboola.com

840,300,000

42

bbc.com

793,000,000

43

foxnews.com

774,500,000

44

discord.com

771,000,000

45

paypal.com

765,000,000

46

github.com

760,800,000

47

msn.com

720,000,000

48

asuracans.com

716,200,000

49

canva.com

708,400,000

50

ampproject.org

698,600,000

51

indeed.com

670,400,000

52

samsung.com

665,000,000

53

mail.ru

649,500,000

54

accuweather.com

637,600,000

55

wordpress.com

629,300,000

56

sharepoint.com

618,400,000

57

walmart.com

600,100,000

58

detik.com

529,900,000

59

booking.com

470,200,000

60

imgur.com

465,300,000

61

fc2.com

460,900,000

62

roblox.com

453,200,000

63

adobe.com

417,300,000

64

patreon.com

407,300,000

65

linktr.ee

406,300,000

66

cricbuzz.com

381,900,000

67

tumblr.com

363,500,000

68

telegram.org

326,700,000

69

nih.gov

326,700,000

70

stackoverflow.com

297,800,000

71

baidu.com

286,400,000

72

playstation.com

284,400,000

73

disneyplus.com

264,900,000

74

instructure.com

262,700,000

75

homedepot.com

262,300,000

76

craigslist.org

245,700,000

77

deepl.com

241,000,000

78

target.com

234,100,000

79

ok.ru

228,500,000

80

medium.com

226,000,000

81

bilibili.com

219,200,000

82

nintendo.com

217,300,000

83

messenger.com

212,000,000

84

speedtest.net

199,500,000

85

rottentomatoes.com

192,100,000

86

shopify.com

191,600,000

87

investing.com

187,600,000

88

okta.com

176,300,000

89

yelp.com

166,500,000

90

capitalone.com

163,500,000

91

outbrain.com

159,100,000

92

coinmarketcap.com

158,400,000

93

snapchat.com

154,100,000

94

merriam-webster.com

142,400,000

95

ea.com

137,600,000

96

cambridge.org

128,800,000

97

wiktionary.org

116,200,000

98

turbopages.org

108,900,000

99

qq.com

107,600,000

100

figma.com

78,300,000

How Many Websites Are on the Internet? Statistics & Facts (2024)

This is an article written by:

Oskar is highly driven and dedicated to his editorial SEO role. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.