How Many People Use Google? Statistics & Facts (2024)

Essential Google Search Statistics You Should Know Immediately (Updated January 2024)

Written by
Torbjørn Flensted
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April 24, 2024

How Many People Use Google a Day?

Approximately 99,000 search queries are processed by Google every second, resulting in about 8.5 billion searches daily and roughly 2 trillion global searches annually.

Given that the average individual conducts 3 to 4 searches daily, it can be inferred that hundreds of millions of people use Google each day.

"Every day, Google handles 8.5 billion searches. With each person searching 3-4 times, it's clear the world clicks with Google."

However, determining an exact number is challenging due to overlapping users and varying search behaviors.

Still, this data underscores Google's immense global reach and its role as a primary search engine for countless individuals worldwide.

9 Google Statistics & Facts (2024)

Here follows interesting stats about Google and its dominance:

1) Market Share

Google owns just a bit more than 92% of the global search engine market. This includes 72% of the desktop market and 92% of the mobile search engine market. Their nearest competitors are Bing with 2.9% and Yahoo with 1.1%. (Source: Hubspot)

2) Search Volume

Google processes approximately 99,000 search queries every second. This translates to 8.5 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day.

3) Personalized Search

Google personalizes search results based on browser cookies for non-logged-in users and based on a user profile constructed from Chrome's browser history for logged-in users. Location services, if turned on, also play a role in refining these search results.

4) 2023 Algorithm Impact

65% of SEOs say Google’s 2023 algorithm updates have positively impacted web traffic and SERP rankings. (Source: HubSpot)

5) Google’s Search AI

70% of web analysts and SEOs think the new AI search will incentivize people to use search engines more. If generative AI was integrated into search, 75% of web professionals believe it would positively impact their blogs.

6) Click-through and Search Behavior

25% of desktop Google searchers end without a click, and 17% of mobile end without a click. Additionally, long-tailed keywords get 1.76x more clicks in organic SERPs. (Sources: Semrush)

7) Google Traffic

As of April 2023, Google receives approximately 83.9 billion visits worldwide. (Source: Statista)

8) Google Email Service

There are now more than 1.8 billion Gmail users worldwide. (Source: TechJury)

9) Google Web Browser

As of July 2023, Chrome accounts for 63% of the web browser market share. (Source: Statcounter)

How Many People Use Google? Statistics & Facts (2024)

This is an article written by:

Passionate SEO expert, Torbjørn Flensted, boasts two decades of industry experience. As the founder of and having run an SEO agency for 13 years, he's spent the last decade pioneering cutting-edge tools, transforming how agencies and professionals approach Search Engine Optimization.