How Many People Work at Instagram?
As of September 2024, Instagram employs 20,100 people, an 11.7% increase from 2023 when they had 18,000 employees. This growth highlights Instagram's ongoing expansion and commitment to innovation, ensuring it remains a leading social media platform.
Instagram's ongoing expansion and commitment to innovation have ensured it remains a leading social media platform. In September 2024, the company employs 20,100 people, an 11.7% increase from the 18,000 employees in 2023.
What is Instagram?
Instagram is a popular social media platform that allows users to share photos and videos, connect with friends, and discover content from around the world. It was founded by Kevin Systrom and Mike Krieger in October 2010 in San Francisco, California.
In recent years, Instagram has introduced various features such as Stories, IGTV, Reels, and Shopping to enhance user experience and engagement. In 2012, Facebook (now Meta) acquired Instagram, significantly boosting its growth and integration with other social media services.
Interested in more instagram statistics? Make sure to check out our article on how many users Instagram has.
Instagram Employee Count Over the Years
Here is an overview of Instagram's personnel since the launch of the platform in October 2010:
Instagram Executive Team
Instagram has seen massive success since launch, but also in the last few years, the executive team has changed quite a lot since the founders Kyvin Systrem and Mike Krieger left the company:
Adam Mosseri
CEO / President
Adam Mosseri serves as the CEO / President of Instagram. He joined Instagram in 2018, bringing a wealth of experience from his previous roles at Facebook, where he was instrumental in developing the News Feed. As CEO, Mosseri oversees all functions of the platform, focusing on product development, user experience, and community engagement.
Claudine Cazian
Head of Entertainment Partnerships
Claudine Cazian serves as the Head of Entertainment Partnerships at Instagram. She started at Instagram in October 2018. Before joining Instagram, Claudine held various roles in the entertainment industry, including positions at iHeartMedia and Ryan Seacrest Productions. At Instagram, she is responsible for building and maintaining relationships with entertainment partners, enhancing the platform's content offerings.
Kelsey Lee
Business Lead to the Chief Operating Officer
Kelsey Lee serves as the Business Lead to the Chief Operating Officer of Instagram. She began her tenure at Instagram in 2019. Prior to joining Instagram, Kelsey worked in strategic roles at several tech companies, where she focused on business operations and growth strategies. At Instagram, she supports the COO in driving business initiatives and operational efficiency.
Employee Benefits at Instagram
Instagram offers a comprehensive range of benefits to its employees, ensuring their well-being and satisfaction both in and out of the workplace. Here are some of the key benefits provided:
Instagram Highlights and Milestones Since Launch
Here are some of the biggest implementations and milestones to the platform since the launch in 2010:
2010
- October: Instagram is launched by Kevin Systrom and Mike Krieger.
2011
- September: Instagram reaches 10 million users.
- December: Introduction of hashtags to help users discover content.
2012
- April: Facebook (now Meta) acquires Instagram for $1 billion.
- August: Launch of photo maps to showcase geotagged photos.
2013
- June: Introduction of video sharing, allowing users to post 15-second videos.
- October: Instagram reaches 150 million users.
2014
- March: Introduction of Instagram Direct, enabling private messaging.
- December: Launch of verified badges for public figures and brands.
2015
- August: Introduction of Instagram Ads, allowing businesses to promote posts.
- September: Instagram reaches 400 million users.
2016
- March: Introduction of algorithmic feed, prioritizing posts based on user engagement.
- August: Launch of Instagram Stories, allowing users to post ephemeral content.
- November: Introduction of live video streaming.
2017
- May: Launch of Instagram Archive, allowing users to hide posts without deleting them.
- June: Instagram reaches 700 million users.
- November: Introduction of Instagram Shopping, enabling product tagging in posts.
2018
- June: Launch of IGTV, a long-form video platform.
- September: Adam Mosseri becomes CEO of Instagram.
2019
- April: Introduction of in-app shopping checkout.
- October: Instagram reaches 1 billion users.
2020
- May: Launch of Instagram Guides, allowing users to share curated content.
- August: Introduction of Instagram Reels, a short-form video feature.
2021
- March: Introduction of Live Rooms, allowing up to four people to go live together.
- June: Launch of Instagram Insights for Reels and Live.
2022
- January: Introduction of subscriptions for creators.
- October: Expansion of Instagram Shopping features.
2023
- April: Introduction of enhanced privacy features for teens.
- September: Instagram reaches 2 billion users.
2024
- March: Launch of new AI-powered content discovery tools.
- September: Instagram employs 20,100 people, marking significant growth.
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