Odoo vs Linnworks: Which is the Best for Your Online Shop in 2025?

In the competitive ecommerce landscape, effective inventory management is vital for customer satisfaction and operational efficiency. Two leading platforms in this domain are Odoo and Linnworks.

Odoo is an open-source suite offering a wide range of business applications, including inventory management, CRM, and ecommerce. Its modular design allows businesses to customize and scale by selecting only the necessary applications.

Linnworks is a comprehensive order and inventory management system that automates multi-channel selling processes. It integrates with various sales channels, marketplaces, and carriers, providing a centralized platform for efficient ecommerce operations.

This article compares Odoo and Linnworks, focusing on their inventory management capabilities, to help you choose the best fit for your ecommerce business.

Overview of Linnworks vs Odoo

Here is a an overview over the features Odoo and Linnworks provide. This can give a indication of which of the tools that you are leaning towards:

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Broad Comparison of Odoo vs Linnworks

This comparison goes into the broader aspects of these tools, comparing them in larger areas like overall usability, integrations, scalability etc.

Overall Approach and Usability

Odoo provides a comprehensive, modular approach to business management, allowing businesses to tailor the system to their specific needs. Its open-source nature offers flexibility but can introduce complexity, requiring technical expertise and a steeper learning curve.

If you are leaning towards picking Odoo, make sure to check out the 10 best Odoo alternatives before picking your new inventory management tool.

In contrast, Linnworks focuses on automating and integrating multi-channel selling, providing a centralized system for managing inventory, orders, and fulfillment. It emphasizes automation to reduce manual tasks and errors, making it more straightforward for ecommerce operations.

Odoo:

• Comprehensive, modular suite.
• Open-source and customizable.
• Covers inventory, accounting, CRM, manufacturing, etc.

Linnworks:

• Automates multi-channel selling.
• Centralized inventory and order management.
• Emphasizes process automation.

Integration Capabilities

Integration is crucial for ecommerce businesses operating across multiple platforms. Odoo offers extensive integration possibilities due to its modular architecture, but it may require additional configuration and technical expertise.

Linnworks excels with over 100 direct integrations, offering a broader range of user-friendly setups with minimal technical requirements, making it more convenient for quick connectivity across multiple sales channels.

Odoo:

• Extensive integration options.
• Requires configuration and technical expertise.
• Offers official and community modules.

Linnworks:

• Supports over 100 sales channels.
• Direct integrations with major platforms.
• User-friendly and minimal setup.

Scalability and Flexibility

Scalability is key for growing businesses. Odoo's modular design supports scalability, suitable for small to large enterprises, offering significant flexibility through customization. Linnworks is built for scaling operations, handling increased volumes with cloud-based infrastructure and ecommerce-focused features, making it easier to manage growth without significant additional configuration.

Odoo:

• Modular design supports scalability.
• Suitable for various business sizes.
• Offers significant customization flexibility.

Linnworks:

• Built for scaling operations.
• Cloud-based infrastructure.
• Customization within an ecommerce framework.

Cost Considerations

Budget is a key consideration when selecting a software solution. Odoo offers a free Community Edition and a paid Enterprise Edition, with costs based on users and applications.

While Odoo can be more cost-effective initially, especially for small businesses, total costs may increase with added modules and customization. Linnworks provides transparent, tiered pricing based on order volume, offering comprehensive features and support, which may be more predictable and scalable.

Odoo:

• Community Edition is free; Enterprise is paid.
• Costs based on users and applications.
• Potential for increased costs with customization.

Linnworks:

• Transparent, tiered pricing.
• Includes comprehensive features and support.
• Predictable and scalable pricing options.

Support and Community

Reliable support is crucial for smooth operations. Odoo's support varies by edition, with the Community Edition relying on forums and third-party providers, while the Enterprise Edition includes official support.

Linnworks offers structured support via email, chat, and phone, with extensive documentation and professional services, providing more direct and immediate assistance tailored to ecommerce operations.

Odoo:

• Community Edition relies on forums.
• Enterprise Edition includes official support.
• Large community of developers and partners.

Linnworks:

• Support via email, chat, and phone.
• Extensive documentation and professional services.
• Structured support tailored to ecommerce.

Must-Have Features Comparison

Here are the features that a inventory management tool needs to have in 2025. This table underlines whether or not Odoo and Linnworks support these features, and in what way.

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Detailed Feature Analysis

Here we go in-depth and look at key inventory management features and compare Odoo and Linnworks.

Inventory Tracking

Effective inventory tracking is essential for maintaining optimal stock levels and ensuring timely fulfillment. Odoo provides advanced inventory tracking capabilities, including support for multiple units of measure, serial and lot numbers, and various inventory valuation methods. The system allows for detailed tracking of products through their entire lifecycle, offering robust traceability and compliance support. Odoo's inventory module supports complex routing, drop shipping, and multi-warehouse management.

Linnworks offers robust inventory management with real-time synchronization across all connected channels. It automates stock level updates, ensuring that inventory quantities are accurate regardless of where the sale occurs. Linnworks provides features like inventory batching, serial number tracking, and inventory forecasting. Its automation capabilities reduce manual intervention, allowing businesses to focus on strategic activities.

While both platforms offer effective inventory tracking, Linnworks emphasizes automation and efficiency in managing high volumes of inventory across numerous channels, which can be particularly beneficial for ecommerce businesses with complex multi-channel operations. Odoo provides more advanced options and customization possibilities, which can be advantageous for businesses with specific inventory management requirements.

Odoo:

• Advanced tracking with serial and lot numbers.
• Supports complex routing and multi-warehouse management.
• Offers robust traceability and compliance.

Linnworks:

• Real-time synchronization across channels.
• Automates stock updates and inventory forecasting.
• Emphasizes automation and efficiency.

Order Management

Efficient order management is critical for customer satisfaction and operational success. Odoo integrates sales and purchase orders within its system, managing the complete order lifecycle. It offers features like quotations, sales orders, invoicing, and payment processing. The platform's flexibility allows businesses to customize order workflows to match their specific processes, and it supports advanced options like order splitting, drop shipping, and backordering.

Linnworks provides a unified order management system that consolidates orders from all sales channels into a single interface. It automates order processing tasks, including order routing, printing pick lists, and sending shipping notifications. Linnworks supports advanced order management features like order tagging, filtering, and bulk actions, which enhance efficiency and reduce errors.

Linnworks' focus on automation and integration with multiple sales channels makes it a strong choice for businesses handling large order volumes or seeking to reduce manual intervention. Odoo's customizable workflows and integration with other business functions offer flexibility for businesses with unique order management needs.

Odoo:

• Integrates sales and purchase orders.
• Customizable workflows and advanced options.
• Supports order splitting and backordering.

Linnworks:

• Unified order management across channels.
• Automates order processing tasks.
• Supports advanced tagging and filtering.

Warehouse Management

Managing warehouses effectively is crucial for optimizing storage and fulfillment processes. Odoo provides advanced warehouse management functionalities, including complex routing, drop shipping, cross-docking, and putaway strategies. It allows for detailed configuration of warehouse operations, enabling businesses to optimize efficiency but may require more setup and management.

Linnworks offers comprehensive warehouse management capabilities, including multi-warehouse support, bin locations, and inventory transfers. It allows businesses to optimize their warehouse operations through features like pick, pack, and ship workflows, barcode scanning, and warehouse mapping. Linnworks' system is designed to be user-friendly, reducing the time needed to manage warehouse activities.

For businesses requiring advanced warehouse management functionalities with the ability to customize operations, Odoo may be more suitable. Linnworks provides robust features that are specifically tailored to ecommerce fulfillment processes.

Odoo:

• Advanced warehouse management features.
• Supports complex routing and cross-docking.
• Requires detailed configuration.

Linnworks:

• Multi-warehouse support and inventory transfers.
• User-friendly pick, pack, and ship workflows.
• Barcode scanning and warehouse mapping.

Multichannel Selling

Odoo supports multichannel selling through its ecommerce module and integrations with external platforms. It allows businesses to manage online sales, customer interactions, and product catalogs within the system. However, setting up these integrations may require additional modules or development work, and the level of automation may not be as extensive as specialized ecommerce platforms.

Linnworks excels in multichannel integration, supporting over 100 sales channels and marketplaces. It enables businesses to manage listings, inventory, and orders across a wide array of platforms from a single system. Linnworks offers tools for bulk listing and updating products across channels, automating processes to reduce manual workload.

If your business sells on multiple or niche marketplaces, Linnworks' extensive integration capabilities and automation make it a strong choice. Odoo offers flexibility but may require more effort to achieve the same level of integration and automation.

Odoo:

• Supports multichannel selling with integrations.
• Manages online sales and customer interactions.
• May require additional setup for integrations.

Linnworks:

• Extensive multichannel integration.
• Manages listings and orders across platforms.
• Offers bulk listing and automation tools.

Batch and Serial Number Tracking

Both platforms support batch and serial number tracking, essential for industries requiring product traceability.

Odoo provides detailed tracking with options for assigning serial and lot numbers at various stages of the supply chain. It supports expiration dates and alerts, making it suitable for businesses dealing with perishable goods or requiring strict traceability. The system's flexibility allows businesses to customize tracking processes according to their compliance needs.

Linnworks offers comprehensive batch and serial number tracking, allowing for detailed traceability and reporting. It supports tracking throughout the product lifecycle, aiding in quality control and compliance. Linnworks' system integrates tracking with its automation features, ensuring that traceability does not impede operational efficiency.

For businesses with stringent traceability requirements, both platforms provide robust solutions. The choice may depend on whether you prefer Odoo's customization capabilities or Linnworks' integration with automated processes.

Odoo:

• Detailed tracking with serial and lot numbers.
• Supports expiration dates and alerts.
• Customizable tracking processes.

Linnworks:

• Comprehensive batch and serial tracking.
• Aids in quality control and compliance.
• Integrates tracking with automation.

Accounting Integration

Integrating accounting functions streamlines financial management and improves accuracy.

Odoo includes an integrated accounting module with comprehensive features, including invoicing, payments, bank reconciliation, and financial reporting. It supports multiple currencies and can be customized to comply with various accounting standards. Odoo's accounting module is tightly integrated with other applications, providing a unified system for managing finances.

Linnworks integrates with popular accounting systems like Xero and QuickBooks. This allows financial data to flow between systems, ensuring that accounting records are up-to-date. While Linnworks doesn't include a full accounting module, its integrations facilitate accurate financial management without the need to switch between systems.

If integrated accounting within the same platform is a priority, Odoo may be more appealing. Linnworks provides the flexibility to use specialized accounting software, which can be advantageous if you prefer a dedicated accounting solution.

Odoo:

• Integrated accounting module.
• Supports invoicing and financial reporting.
• Customizable for various standards.

Linnworks:

• Integrates with Xero and QuickBooks.
• Ensures accurate financial management.
• No full accounting module included.

Reporting and Analytics

Access to detailed analytics is crucial for informed decision-making.

Odoo offers customizable reports and dashboards across all modules. Users can create custom reports using various data visualization tools, providing insights into sales performance, inventory levels, financial metrics, and more. While powerful, setting up these reports may require additional effort and expertise.

Linnworks provides comprehensive analytics and reporting features, including customizable reports on sales, inventory, order fulfillment, and channel performance. It offers insights into operational efficiency and helps identify trends and opportunities. Linnworks' reports are designed to be accessible and actionable, with a focus on ecommerce metrics.

Pro Tip: There are plenty of great Odoo and Linnworks alternatives out there, make sure you know them all before selecting the tool for your business.

If your business requires deep customization and the ability to generate complex reports across various business functions, Odoo may be more suitable. Linnworks offers robust reporting tailored to ecommerce operations, which may be more immediately useful for online retailers.

Odoo:

• Customizable reports and dashboards.
• Insights into sales and financial metrics.
• Requires effort for setup.

Linnworks:

• Comprehensive analytics and reporting.
• Focus on ecommerce metrics.
• Accessible and actionable insights.

Mobile App

Mobile access enhances flexibility for managing operations on the go.

Odoo offers mobile applications for both iOS and Android devices, providing access to various modules. Users can manage inventory, sales, CRM, and other functions directly from their mobile devices. The mobile app reflects the desktop experience, allowing for seamless transition between devices.

Linnworks provides a mobile app called Linnworks Mobile, available for iOS and Android. It allows users to manage inventory, process orders, and perform stock counts using barcode scanning. The app is designed to enhance warehouse operations and provides essential functionalities for managing ecommerce tasks remotely.

For businesses that require robust mobile capabilities, both platforms offer suitable solutions. The choice may depend on whether you need access to a wide range of business functions (Odoo) or specialized ecommerce operations (Linnworks).

Odoo:

• Mobile apps for iOS and Android.
• Access to various modules.
• Seamless transition between devices.

Linnworks:

• Linnworks Mobile for iOS and Android.
• Inventory management and order processing.
• Barcode scanning capabilities.

Customization

Customization allows businesses to tailor the software to their specific needs.

Odoo excels in customization due to its open-source nature. Businesses can modify existing modules or develop new ones to fit unique processes. Odoo's flexibility enables deep customization of workflows, interfaces, and functionalities, which can significantly enhance efficiency but may require technical expertise.

Linnworks offers customization options within its framework, such as custom scripting and API access. Businesses can create custom scripts to automate specific tasks or integrate with other systems. While Linnworks provides significant flexibility, it operates within a more defined structure focused on ecommerce operations.

If your business requires extensive customization and has technical resources, Odoo may be more suitable. Linnworks offers sufficient customization for many ecommerce operations without the complexity of managing an open-source system.

Odoo:

• Extensive customization options.
• Open-source flexibility.
• May require technical expertise.

Linnworks:

• Customization within a defined framework.
• Custom scripting and API access.
• Focus on ecommerce operations.

Integration with Shipping Carriers

Efficient shipping integration is essential for timely order fulfillment.

Odoo supports integration with shipping carriers through modules or third-party connectors. It allows businesses to generate shipping labels, track shipments, and manage shipping rates. Setting up these integrations may require additional configuration or development work.

Linnworks provides extensive shipping integrations, supporting a wide range of carriers globally. It offers advanced shipping management features, including automated shipping rules, rate shopping, and bulk label printing. Linnworks' shipping module is designed to streamline fulfillment processes and reduce shipping costs.

For businesses with complex shipping requirements or those needing to manage shipping across multiple carriers and regions, Linnworks may offer more advanced features with easier setup.

Odoo:

• Integration with shipping carriers.
• Supports label generation and tracking.
• May require additional setup.

Linnworks:

• Extensive shipping integrations.
• Automated shipping rules and bulk printing.
• Streamlines fulfillment processes.

When evaluating inventory management solutions, understanding the pricing models is crucial for aligning with your business's financial strategy and operational needs. Both Odoo and Linnworks offer distinct pricing structures that cater to different business sizes and requirements.

Odoo Pricing

Odoo provides two primary editions: the Community Edition and the Enterprise Edition.

Community Edition:

• Cost: Free and open-source.
• Features: Basic functionalities without certain advanced features and official support.
• Support: Relies on community forums, documentation, and third-party providers.

Enterprise Edition:

• Cost: Paid version with pricing based on the number of users and selected applications.
• Features: Includes additional functionalities, support services, and access to proprietary modules.
• Support: Official support from Odoo, including updates and maintenance.

When considering Odoo, it's important to account for potential additional costs. Implementation and customization may require professional services, which can add to the overall expense.

Businesses have various hosting options to choose from, including Odoo Online (cloud), Odoo.sh (platform as a service), or on-premise deployment, each with its own cost implications. Additionally, some third-party modules or integrations may incur separate costs, depending on the specific needs of your business.

Linnworks Pricing

Linnworks offers a tiered pricing structure designed to accommodate businesses of varying sizes and complexities.

Standard Plan:

• Cost: Starts at a set monthly fee.
• Features: Includes core functionalities suitable for small businesses, such as order and inventory management, with limited integrations.

Advanced Plan:

• Cost: Higher monthly fee.
• Features: Includes additional features like advanced automation, more integrations, and access to premium support.

Enterprise Plan:

• Cost: Customized pricing.
• Features: Tailored for larger businesses with complex needs, offering dedicated account management and custom solutions.

For Linnworks, additional costs may arise from professional services such as implementation, training, or custom development, which can enhance the system's functionality to better suit your business needs. If your business requires more users, additional fees may apply.

Moreover, opting for premium support options could incur extra costs, providing higher-tier support to ensure seamless operations. Understanding these pricing models will help you choose the solution that best fits your business's operational needs and budgetary constraints.

Pick the Right Inventory Management Solution for Your Online Shop

Selecting the right inventory management solution is critical for optimizing your ecommerce operations and supporting business growth. Both Odoo and Linnworks offer robust features but cater to different needs and preferences.

Choose Odoo if:

• You require extensive customization to tailor the system to unique business processes.
• Your business operates across multiple industries or has complex operational needs beyond ecommerce.
• You have access to technical expertise for implementation and development.
• You value the flexibility to expand functionality by adding or modifying modules over time.
• Integrated accounting and other business functions within the same platform are important.

Choose Linnworks if:

• Your business operates primarily in the ecommerce space and requires specialized multi-channel management.
• Automation and efficiency in order and inventory management are critical.
• You prefer a platform with extensive out-of-the-box integrations and minimal technical setup.
• You value direct support and resources tailored to ecommerce operations.
• You seek a scalable solution that can handle high transaction volumes and complex fulfillment processes.

Frequently Asked Questions

Here we answer some of the most commonly asked questions about the Odoo vs Linnworks debate:

How easy is it to integrate Odoo and Linnworks with my existing ecommerce platforms?

Odoo can integrate with ecommerce platforms using official modules or third-party connectors, but setting up these integrations may require additional configuration or development work. Linnworks supports integrations with over 100 sales channels and marketplaces, providing extensive connectivity options with minimal technical setup.

Do Odoo and Linnworks support multichannel inventory management?

Yes, both platforms support multichannel inventory management. Odoo offers multichannel capabilities through its modules, but achieving seamless integration may require more effort. Linnworks excels in multichannel management, especially for businesses selling on numerous platforms, providing real-time synchronization and automation.

Which platform offers better reporting and analytics?

Odoo provides customizable reports and dashboards across all business functions, offering flexibility for businesses willing to invest time in creating custom reports. Linnworks offers robust reporting tailored to ecommerce operations, providing actionable insights with minimal configuration.

Can I customize the software to fit my specific business needs?

Odoo offers extensive customization capabilities due to its open-source nature, making it ideal for businesses requiring tailored solutions and willing to invest in development. Linnworks provides customization within its framework, including scripting and APIs, suitable for ecommerce operations without the complexity of managing an open-source system.

What kind of customer support can I expect?

Odoo's support depends on the edition used; the Community Edition relies on community resources, while the Enterprise Edition includes official support. Linnworks' support options vary based on the subscription plan, offering email, live chat, and phone support, along with extensive documentation and training resources.

Are there any hidden costs with Odoo or Linnworks?

Odoo's costs can increase based on the number of users, selected modules, hosting options, and any professional services required for customization. Linnworks provides transparent pricing, but additional costs may apply for extra users, premium features, or professional services. It's important to review the pricing details thoroughly.

Which platform is more suitable for small to medium-sized businesses?

Odoo can be suitable for small to medium-sized businesses, especially those needing flexibility and customization. The Community Edition offers a cost-effective option but may lack certain features and support. Linnworks is generally more suitable for ecommerce businesses of all sizes due to its scalable pricing options and specialized features that can improve efficiency without significant upfront costs.