How Many SEO Keywords Should I Use Per Page?

The right balance of keywords per page is crucial for your SEO rankings in 2023.

Written by
Torbjørn Flensted
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April 24, 2024

The right number of SEO keywords per page depends on factors such as content length, purpose, competition, and user intent.

To guide you, here are some realistic examples for effective keyword usage.

What is an SEO Keyword?

An SEO keyword represents a user's search intent, acting as a gateway into broader topics and semantic context, rather than just isolated terms.
Search intent is the motivation behind a user's search query. Optimizing content with relevant SEO keywords aligns with this intent and improves search engine rankings.

What is keyword usage on a page? Keyword Usage, or keyword distribution, is the practice of strategically incorporating relevant keywords throughout a web page to optimize it for search engines.

Read: SEO Topic Clusters: The Key to Website Rankings

How Many SEO Keywords Should I Use Per Page?

There is no one-size-fits-all answer to how many SEO keywords should be used per page.

The number of keywords per page depends on factors like content length, purpose, competition, and user intent. However, this SEO Keyword Distribution Table have some realistic examples to guide you:

Content Type & Length Number of SEO Keywords per Page SEO Keyword Examples
Product Page (500 words) 1 Primary, 2-3 Secondary Eco-friendly shoes: Sustainable materials, Ethical production, Recycled packaging
Service Page (600 words) 1 Primary, 3-4 Secondary Web design services: User experience, Mobile optimization, SEO integration
DIY Tutorial (900 words) 1 Primary, 5-6 Secondary Home gardening hacks: Soil types, Seasonal plants, Watering schedule, Pesticide alternatives, Pot selection
Recipe Article (800 words) 1 Primary, 4-5 Secondary Gluten-free baking: Alternative flours, Oven temperatures, Ingredient substitutes, Texture variations
Tech Review (1200 words) 1 Primary, 6-7 Secondary Latest iPhone review: Camera quality, Battery life, User interface, Processing power, Display quality, iOS features
Small Blog Post (1000 words) 1 Primary, 5-6 Secondary Vegan diet benefits: Reducing meat consumption, Vegan recipes, Ethical eating, Environmental impact, Protein sources
Fitness Routine (1400 words) 1 Primary, 7-8 Secondary High-intensity interval training: Warm-up exercises, Timing intervals, Recovery tips, Cardio benefits, Strength phases
Travel Guide (1500 words) 1 Primary, 8-9 Secondary Bali travel guide: Local cuisine, Cultural sites, Budget tips, Beach recommendations, Historical landmarks, Transportation tips
Long-Form Blog Post (2000 words) 1 Primary, 10-12 Secondary Digital marketing trends: PPC advertising, Social media dynamics, Video marketing, Voice search, AI in marketing, Content strategy, SEO techniques, Influencer marketing, Mobile optimization


What is an SEO keyword?

An SEO keyword is a term or phrase used to align web content with user search intent. It acts as a bridge between a user's query and the content that satisfies their informational needs.

How are primary and secondary keywords different?

A primary keyword is the main term you target in your content, often encompassing the main topic. Secondary keywords support the primary keyword and offer semantic richness, helping search engines understand the content's depth.

Is keyword density still relevant?

Keyword density has taken a backseat in recent years. Instead of keyword stuffing, the focus now is on creating valuable, high-quality content that answers users' queries.

But if you are unsure of whether you are keyword stuffing or not, then try our free keyword density tool.

How does search intent factor into keyword strategy?

Search intent is the motivation behind a user's search. By understanding and catering to this intent, content creators can better align their material with what users are genuinely looking for.

Why is semantic richness important in content?

Semantic richness involves incorporating a wide range of related terms and topics that help search engines understand the depth and breadth of content. It ensures content is holistically covering a topic.

How many keywords should a page target?

Instead of focusing on a strict number, it's essential to prioritize content's quality and relevance. A mix of one primary keyword with several secondary keywords or related topics ensures depth and relevance.

Can I rank without targeting specific keywords?

Yes, focusing on producing high-quality, valuable content that answers user queries can result in organic rankings. However, using strategic keywords can accelerate and improve this process.

How Many SEO Keywords Should I Use Per Page?

This is an article written by:

Passionate SEO expert, Torbjørn Flensted, boasts two decades of industry experience. As the founder of and having run an SEO agency for 13 years, he's spent the last decade pioneering cutting-edge tools, transforming how agencies and professionals approach Search Engine Optimization.