How Many SEO Keywords Should I Use Per Page?
The right balance of keywords per page is crucial for your SEO rankings in 2023.
The right balance of keywords per page is crucial for your SEO rankings in 2023.
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The right number of SEO keywords per page depends on factors such as content length, purpose, competition, and user intent.
To guide you, here are some realistic examples for effective keyword usage.
An SEO keyword represents a user's search intent, acting as a gateway into broader topics and semantic context, rather than just isolated terms.
Search intent is the motivation behind a user's search query. Optimizing content with relevant SEO keywords aligns with this intent and improves search engine rankings.
What is keyword usage on a page? Keyword Usage, or keyword distribution, is the practice of strategically incorporating relevant keywords throughout a web page to optimize it for search engines.
Read: SEO Topic Clusters: The Key to Website Rankings
There is no one-size-fits-all answer to how many SEO keywords should be used per page.
The number of keywords per page depends on factors like content length, purpose, competition, and user intent. However, this SEO Keyword Distribution Table have some realistic examples to guide you:
Content Type & Length | Number of SEO Keywords per Page | SEO Keyword Examples |
---|---|---|
Product Page (500 words) | 1 Primary, 2-3 Secondary | Eco-friendly shoes: Sustainable materials, Ethical production, Recycled packaging |
Service Page (600 words) | 1 Primary, 3-4 Secondary | Web design services: User experience, Mobile optimization, SEO integration |
DIY Tutorial (900 words) | 1 Primary, 5-6 Secondary | Home gardening hacks: Soil types, Seasonal plants, Watering schedule, Pesticide alternatives, Pot selection |
Recipe Article (800 words) | 1 Primary, 4-5 Secondary | Gluten-free baking: Alternative flours, Oven temperatures, Ingredient substitutes, Texture variations |
Tech Review (1200 words) | 1 Primary, 6-7 Secondary | Latest iPhone review: Camera quality, Battery life, User interface, Processing power, Display quality, iOS features |
Small Blog Post (1000 words) | 1 Primary, 5-6 Secondary | Vegan diet benefits: Reducing meat consumption, Vegan recipes, Ethical eating, Environmental impact, Protein sources |
Fitness Routine (1400 words) | 1 Primary, 7-8 Secondary | High-intensity interval training: Warm-up exercises, Timing intervals, Recovery tips, Cardio benefits, Strength phases |
Travel Guide (1500 words) | 1 Primary, 8-9 Secondary | Bali travel guide: Local cuisine, Cultural sites, Budget tips, Beach recommendations, Historical landmarks, Transportation tips |
Long-Form Blog Post (2000 words) | 1 Primary, 10-12 Secondary | Digital marketing trends: PPC advertising, Social media dynamics, Video marketing, Voice search, AI in marketing, Content strategy, SEO techniques, Influencer marketing, Mobile optimization |
An SEO keyword is a term or phrase used to align web content with user search intent. It acts as a bridge between a user's query and the content that satisfies their informational needs.
A primary keyword is the main term you target in your content, often encompassing the main topic. Secondary keywords support the primary keyword and offer semantic richness, helping search engines understand the content's depth.
Keyword density has taken a backseat in recent years. Instead of keyword stuffing, the focus now is on creating valuable, high-quality content that answers users' queries.
Search intent is the motivation behind a user's search. By understanding and catering to this intent, content creators can better align their material with what users are genuinely looking for.
Semantic richness involves incorporating a wide range of related terms and topics that help search engines understand the depth and breadth of content. It ensures content is holistically covering a topic.
Instead of focusing on a strict number, it's essential to prioritize content's quality and relevance. A mix of one primary keyword with several secondary keywords or related topics ensures depth and relevance.
Yes, focusing on producing high-quality, valuable content that answers user queries can result in organic rankings. However, using strategic keywords can accelerate and improve this process.
This is an article written by:
Passionate SEO expert, Torbjørn Flensted, boasts two decades of industry experience. As the founder of SEO.ai and having run an SEO agency for 13 years, he's spent the last decade pioneering cutting-edge tools, transforming how agencies and professionals approach Search Engine Optimization.