How Many Users Are There On YouTube?
As of February 2024, YouTube boasts a staggering 2.49 billion users, which is a significant increase from the 2 billion users it had in 2019.
The 47% of all global internet users access YouTube on a monthly basis, showcasing the remarkable progress the platform has made with over 2.49 billion monthly active users.
With an estimated 462 million users, India takes the lead as the country with the highest number of YouTube users. Following closely behind is the United States, with 239 million users.
This article presents a comprehensive collection of essential statistics and facts about YouTube that will provide you with all the information you need to know.
What Is YouTube?
YouTube is a widely-used online video-sharing platform that was created in 2005. It allows users to upload, view, and share videos. With over 2.49 billion monthly active users as of March 2024, YouTube has become one of the most popular websites globally.
The platform supports more than 80 languages and is available in over 100 countries. Users upload over 500 hours of video content every minute, covering a wide range of topics such as music, vlogs, tutorials, and gaming.
YouTube has transformed the way we consume and share video content, offering a vibrant community and a vast library of videos for entertainment, education, and information.
How Much Have YouTube Grown?
Here is a chart showcasing the evolution of YouTube's monthly active users from 2006 to 2024:
Timeline of YouTube's Implementations
Here is a timeline highlighting some of the significant changes and milestones in YouTube's evolution since its launch:
2005: YouTube Launches
YouTube was launched in February 2005, quickly becoming a go-to platform for users to upload, share, and view videos.
2006: Introduction of Mobile Uploads
In November 2006, YouTube introduced the ability for users to upload videos directly from their mobile devices, expanding accessibility and convenience.
2007: Partner Program Launch
YouTube launched its Partner Program in May 2007, allowing content creators to monetize their videos through advertising.
2010: Live Streaming Feature
In April 2010, YouTube introduced the live streaming feature, enabling real-time interactions and live events.
2015: YouTube Red (Now YouTube Premium)
In October 2015, YouTube launched YouTube Red, a subscription-based service offering ad-free viewing, offline playback, and exclusive content access.
2018: YouTube Shorts
In September 2020, YouTube introduced YouTube Shorts, a short-form video feature catering to the popularity of bite-sized content.
2020: YouTube Music
In May 2020, YouTube launched YouTube Music, a dedicated music streaming service with a vast library of songs, personalized playlists, and music videos.
2022: YouTube TV
In February 2022, YouTube expanded its offerings with YouTube TV, a live TV streaming service providing access to popular channels and on-demand content.
2023: YouTube Stories
In September 2023, YouTube introduced YouTube Stories, allowing creators to share short, ephemeral videos with their audience, similar to other social media platforms.
2024: YouTube Gaming
In July 2024, YouTube launched YouTube Gaming, a dedicated platform for gamers to stream and watch gaming content, including live gameplay, reviews, and tutorials.
These implementations highlight YouTube's continuous efforts to enhance user experience, diversify content offerings, and cater to evolving user preferences.
Top 20 Countries With Most Monthly Users
The following list showcases the countries with the highest number of monthly active users on YouTube:
YouTube Demographic Statistics
Here are some insights into YouTube demographics:
Gender Distribution
Globally, males make up 54.4% and females 45.6% of YouTube's user base. In the USA, however, females slightly outnumber males, with a 51.4% to 48.6% split.
Age Groups
Gen Z and Millennials account for 50.6% of YouTube users. Baby boomers represent 15% of the platform's users in the US, while globally, 54.3% of users are between 18 and 34 years old.
Geographic Locations
Urban US adults are the most frequent YouTube users, with 84% using the platform. In terms of countries, India leads with the highest number of YouTube users, followed by the USA, Brazil, Indonesia, and Mexico.
Income Levels
YouTube is most popular among high earners in the USA, with 90% of those earning $75,000 or more using the platform. The usage decreases with income, with 83% of those earning $30,000-$49,999 and 79% of those earning $50,000-$74,999 using YouTube. Among those earning under $30k, 75% use YouTube.
Education Levels
In the USA, YouTube usage increases with education level. 70% of adults with a high school education or less use YouTube, compared to 86% with some college education, and 89% with more than a college education.
Device Usage
Mobile devices account for 63% of all YouTube views, while desktop computers contribute only 12% of views.
Gender Demographics
In the USA, 51.4% of YouTube users are female and 48.6% are male. Globally, 54.4% are male and 45.6% are female.
Age Demographics
50.6% of YouTube users are Gen Z and Millennials. Only 15% of US YouTube users are Baby boomers. Globally, 54.3% of users are aged between 18 and 34 years old.
Location Demographics
84% of US adults in urban areas use YouTube, compared to 81% in suburban and 74% in rural areas. India has the most YouTube users, followed by the USA, Brazil, Indonesia, and Mexico.
Income Demographics
90% of US adults earning $75,000 or more use YouTube. This decreases to 83% for those earning $30,000-$49,999, 79% for those earning $50,000-$74,999, and 75% for those earning under $30k.
Education Level
70% of US adults with a high school education or less use YouTube, compared to 86% with some college education, and 89% with more than a college education.
Device Usage
63% of all YouTube views come from mobile devices, while desktop computers account for only 12% of views.
Top 15 Most Subscribed Accounts On YouTube
Here are the biggest accounts on the YouTube platform:
1. T-Series
T-Series is the most subscribed YouTube channel, boasting over 176 million subscribers. This Indian music video channel is known for its Bollywood music and film trailers.
2. Cocomelon - Nursery Rhymes
Cocomelon - Nursery Rhymes has over 113 million subscribers. The channel is dedicated to children's nursery rhymes and original songs, featuring 3D animation.
3. SET India
SET India, with over 110 million subscribers, is a Hindi general entertainment channel. It features full episodes of popular Indian television shows and serials.
4. PewDiePie
PewDiePie, a Swedish YouTuber named Felix Kjellberg, has over 110 million subscribers. His channel is known for its Let's Play videos and comedic formatted shows.
5. Kids Diana Show
Kids Diana Show has over 80 million subscribers. The channel features a young Ukrainian girl, Diana, and her everyday adventures, toy unboxing, and reviews.
6. Like Nastya
Like Nastya, with over 76 million subscribers, is a channel featuring a young girl named Nastya and her parents. The channel shares their adventures and educational videos.
7. Zee Music Company
Zee Music Company has over 75 million subscribers. This Indian music company's channel features music videos and film trailers from Bollywood.
8. Vlad and Niki
Vlad and Niki, with over 69 million subscribers, is a children's channel featuring two brothers and their imaginative adventures.
9. Canal KondZilla
Canal KondZilla has over 64 million subscribers. This Brazilian channel is known for its music videos, particularly in the funk ostentação genre.
10. Movieclips
Movieclips, with over 49 million subscribers, is a channel that shares clips, trailers, and compilations from popular movies.
11. WWE
WWE has over 75 million subscribers. The channel features clips from WWE matches, interviews with WWE wrestlers, and other wrestling-related content.
12. Justin Bieber
Justin Bieber's official YouTube channel has over 63 million subscribers. It features his music videos, live performances, and behind-the-scenes footage.
13. Dude Perfect
Dude Perfect, with over 57 million subscribers, is a channel featuring a group of friends performing various sports-related stunts and challenges.
14. Badabun
Badabun has over 44 million subscribers. This Spanish-language channel features a variety of content, including challenges, pranks, and reality shows.
15. Marshmello
Marshmello, with over 52 million subscribers, is the official YouTube channel of the electronic music producer and DJ. It features his music videos, remixes, and collaborations with other artists.
Top 30 Most Viewed YouTube Videos
Here is a chart that shows the most viewed YouTube videos of all time:
Additional YouTube Statistics & Facts
To conclude the article, here are some additional statistics and facts about YouTube:
YouTube Ad Revenue
- YouTube's advertising revenue reached $22.31 billion in the first nine months of 2023, marking a 4.84% year-on-year increase.
- YouTube ads accounted for 10.09% of Alphabet's overall revenue during the same period.
YouTube Subscriptions
- YouTube has amassed 80 million Music and Premium subscribers worldwide.
- Monthly individual subscriptions for YouTube Premium in the US range from $11.99 to $13.99.
YouTube Creator Earnings
- YouTube Partner Program creators receive 55% of advertising revenue, while YouTube retains a 45% share.
- On average, channel owners can earn between $1.61 and $29.30 for every 1000 video views, depending on factors like engagement rate.
Second Most Popular Social Media Network Worldwide
- YouTube holds the second position as the world's most popular social media platform, trailing only behind Facebook in terms of active users.
500 Hours of Video Uploaded Every Minute
- Every minute, YouTube users upload over 500 hours of video content, highlighting the platform's popularity for long-form videos.
26.7 Million YouTube Premium Subscribers
- As of 2023, YouTube Premium, previously known as YouTube Red, boasts a subscriber base of approximately 26.7 million, offering an ad-free viewing experience.
$29.2 Billion Revenue in 2022
- In 2022, YouTube generated $29.2 billion in revenue, reflecting its financial success through advertising and its Premium subscription service.
CEO Transition
- After serving YouTube for 25 years, CEO Susan Wojcicki stepped down on February 16, 2023, and was succeeded by YouTube SVP Neal Mohan.
Second Largest Search Engine
- YouTube ranks as the second largest search engine, making video optimization crucial for higher search rankings.
54% of Marketers Use YouTube
- Over half of marketers (54%) utilize YouTube for their marketing efforts, gaining a competitive edge in their industry.
Display Advertising is Influential
- Display advertising is considered the most influential YouTube ad marketing tactic by 10% of marketers.
Ideal Video Length: 7-15 Minutes
- The ideal video length on YouTube ranges from 7 to 15 minutes, striking a balance between viewer engagement and content depth.
50% Increase in "Beginners" Content
- Views on "beginners" content increased by 50%, indicating a growing demand for entry-level educational videos.
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