The 10 Best Google Shopping Optimization Software (2025)

Competition for online shoppers is fiercer than ever. Beyond traditional ads, Google’s free listings offer a powerful, cost-effective way to increase product visibility. But managing and optimizing your product feed for both free listings and paid campaigns demands specialized software.

Below, you’ll find 10 top-rated tools that streamline feed creation, data enhancement, and campaign oversight—helping you capitalize on both free and paid opportunities in Google Shopping.

Why You Need Google Shopping Optimization Software

Watch the video below to see how these tools enhance your e-commerce strategy:

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The 10 Best Google Shopping Optimization Software

Here's the best Google Shopping optimization tools:

1. FeedSEO.com

Unlike all-in-one tools that prioritize paid ads, FeedSEO.com is built specifically for maximizing your presence in Google’s free listings.

By automatically generating AI-enhanced supplemental feeds (sources) in your Google Merchant Center, FeedSEO helps your products rank higher in relevant search queries—without requiring you to constantly update every detail manually.

Key Features

• AI-Powered Product Optimization: Uses AI to fill missing data, refine product attributes, and create supplemental feeds that boost visibility in Google’s free listings.
• Focus on Free Traffic: Prioritizes organic Shopping results, placing your products prominently in Google Search, the Shopping tab, Google Images, and more.

Pricing

Exact tiers haven’t been officially released yet. Expect monthly plans based on product volume and advanced AI features.

Why choose FeedSEO.com

FeedSEO.com is the go-to choice if you’re serious about leveraging Google’s free listings for organic growth. Its AI-driven approach turns feed optimization into a near-automatic process, helping you boost rankings and free traffic with minimal effort.

2. DataFeedWatch

DataFeedWatch excels at multi-channel feed management and simplification, making it easy to refine and automate your product feeds for Google Shopping and other platforms. Its rule-based editor lets you quickly map product attributes, correct errors, and optimize for both ads and free listings.

Key Features

• Rule-Based Mapping: Create rules to transform product data automatically. Combine attributes, fix titles, or apply conditional labels to groups of products.
• Analytics Dashboard: Identify top performers, measure return on ad spend, and learn which products convert best in paid campaigns or free listings.
• Multi-Channel Support: Sync your feed with a wide range of channels, from Google and Facebook to niche marketplaces.

Pricing

Starts around $59/month for moderate SKUs. Larger catalogs and advanced features require higher-tier plans. A 14-day free trial is available.

Why choose DataFeedWatch

It’s an accessible, all-in-one solution for merchants wanting seamless feed optimization across different channels without deep technical know-how.

3. Feedonomics

Geared toward large or fast-growing e-commerce businesses, Feedonomics offers powerful data transformation capabilities and enterprise-level support. If you handle a massive or complex catalog with frequent updates, Feedonomics can save you from potential feed chaos.

Key Features

• Advanced Data Transformations: Merge, split, and restructure your product feed with highly customizable rules. Ideal for intricate product lines or multiple variants.
• Dedicated Support: Enterprise clients receive personalized assistance from feed experts, essential if you want to avoid listing errors at scale.
• Multi-Platform Integrations: Direct API connections to platforms like Shopify, BigCommerce, Magento, and more.

Pricing

Requires custom quotes based on product volume and the complexity of your data transformations. Typically higher priced than SMB-oriented tools.

Why choose Feedonomics

If you’re a large-scale retailer or a brand with complex data needs, Feedonomics’ robust infrastructure helps avoid feed errors and push refined product data to Google Shopping and beyond.

4. Channable

Channable blends feed management with automated PPC campaign creation. Along with a rules-based editor for product attributes, it can generate entire Google Ads or Shopping campaigns based on your feed data, cutting out hours of manual setup.

Key Features

• If-Then Rule System: Dynamically update product information, hide out-of-stock items, or tag products based on margin or inventory levels.
• PPC Automation: Create and update Search or Shopping campaigns automatically, pulling in relevant keywords from your feed.
• Multi-Marketplace Reach: Beyond Google, Channable connects you to Amazon, eBay, and other popular sales channels.

Pricing

Basic plans start around $39/month, scaling with SKUs and additional PPC modules.

Why choose Channable

Channable is perfect for businesses that want feed management plus PPC automation. You’ll appreciate how easily it transforms your product feed into actionable ad campaigns.

5. Rithum (ChannelAdvisor)

If you’re an established or enterprise-level retailer seeking a unified platform for product listing, inventory, and order management, ChannelAdvisor offers a full suite of capabilities. It covers both paid and free listings, but really shines in multi-channel execution.

Key Features

• Extensive Channel Support: Integrates with Google, Amazon, Walmart, and international marketplaces, simplifying cross-border expansion.
• Inventory & Order Management: Synchronize stock levels, track orders, and manage fulfillment from a single interface.
• Analytics & Insights: Dive into performance metrics, track ROI, and measure sales across different channels.

Pricing

Starts around $1,000/month, typically with a monthly fee plus a small percentage of marketplace sales. Annual contracts are common.

Why choose ChannelAdvisor

ChannelAdvisor is a top pick for large, global e-commerce businesses that demand a centralized platform for marketing, inventory, and data reporting at scale.

6. OmniOne AI (Sales & Orders)

Sales & Orders bridges free listings and paid Shopping campaigns for merchants of all sizes. Its platform simplifies bid management, product-level performance tracking, and error-resolution, enabling you to optimize ads and free listings from one dashboard.

Key Features

• Bid Management Tools: Automate your bidding strategy, focusing ad spend on high-ROI products and scaling back on underperformers.
• SKU-Level Reporting: See exactly which products are converting well, and pause or reallocate budget where needed.
• Onboarding Guidance: Walk-through support for setting up Merchant Center, linking Google accounts, and addressing feed disapprovals.

Pricing

A free plan supports smaller catalogs and primarily targets free listings. Paid plans start around $25/month, scaling with features and SKUs.

Why choose Sales & Orders

With both budget-friendly (free) and paid tiers, Sales & Orders suits stores wanting a simpler approach to Shopping campaigns, plus free listings optimization.

7. AdNabu

If you’re hyper-focused on Google Ads performance, AdNabu provides automated PPC campaign creation, smart bidding, and continuous campaign monitoring. It can also manage product feeds, but its core strength is boosting your paid conversions.

Key Features

• Automated Shopping Campaigns: Generate ad groups from your Shopify or e-commerce feed, freeing up time spent on campaign setup.
• Live Bid Adjustments: AI monitors KPIs like CTR, conversions, and ROI, then modifies bids to maintain profitability.
• Keyword Suggestions: Scrapes relevant keywords from your product data, improving the quality of your text or display ads.

Pricing

Starts around $29/month, scaling based on ad spend or feature needs. Short free trials are typically offered.

Why choose AdNabu

AdNabu is ideal for conversion-driven advertisers who want advanced, automated bid management for Shopping and text ads—freeing them from tedious PPC tasks.

8. GoDataFeed

GoDataFeed offers an intuitive platform to manage product data for Google and other sales channels. You can set robust rules, perform bulk data edits, and monitor product approvals—all in one user-friendly dashboard.

Key Features

• Customizable Feed Templates: Tailor your titles, descriptions, or custom labels for each channel without duplicating data entries.
• Smart Alerts: Get notified when products are disapproved or if any critical feed errors arise, minimizing downtime.
• Multi-Channel Distribution: Sync data with Google, Bing, Facebook, Amazon, Walmart, and more to maximize reach.

PricingBegins at $39/month for smaller catalogs. Higher tiers unlock more SKUs and added functionality.

Why choose GoDataFeed

GoDataFeed is a solid middle-ground solution that handles both free and paid listings with ease, while offering broad marketplace support for growing retailers.

9. WakeupData

With Scandinavian roots, WakeupData specializes in feed transformations, data enrichment, and variant management. This is particularly helpful if you sell products with multiple sizes, colors, or configurations and want them displayed accurately in Google Shopping (free listings included).

Key Features

• Image Processing: WakeupData can auto-add watermarks, adjust backgrounds, or compress images to fit Google’s feed requirements.
• Data Enrichment: Merge external data sources (like CRM info) to bolster your product feed with additional attributes or marketing copy.
• Advanced Variant Handling: Effortlessly manage dozens of color or size variations under one parent SKU, making them all visible in free listings or paid ads.

Pricing

Typically $50–$60/month for mid-level catalogs. Larger or more complex needs often require a custom quote.

Why choose WakeupData

WakeupData excels if you have complex variant structures or need advanced data enhancements—making it easier to stand out in Google’s increasingly crowded marketplace.

10. Shoptimised

Shoptimised enables hands-on feed editing for both paid ads and free listings. Its real-time editor and bulk-edit capabilities help you adapt your product data fast—ideal if you run frequent promotions or seasonal campaigns.

Key Features

• Live Feed Editor: Modify titles, descriptions, or prices instantly without waiting for complicated data syncs.
• Bulk Updates: Apply global changes to entire product categories (e.g., adding “Holiday Sale” to all relevant SKUs).
• Built-In Search Query Tool: Discover top keywords from your current campaigns and weave them into product attributes for higher relevancy.

Pricing

Starts around $79/month. Plans adjust based on how many SKUs and advanced features you need. Most subscriptions run month to month.

Why choose Shoptimised

If you want a hands-on approach to editing your feed—without advanced coding—Shoptimised offers a clear editor and robust bulk-editing tools to keep your products updated and fully optimized.

Making Your Choice

Selecting the right tool depends on your catalog size, budget, and marketing focus—whether you’re doubling down on Google Ads, harnessing free listings, or both. If your priority is dominating free listings with AI-driven enhancements, FeedSEO.com stands out for its specialized approach.

For enterprise-level coverage, consider Feedonomics or ChannelAdvisor. And if you want a balanced, all-in-one solution, DataFeedWatch, GoDataFeed, or Sales & Orders can be strong contenders.

Before committing, verify that the platform integrates smoothly with your e-commerce backend and provides adequate support (or dedicated consultants) if you have a large or complex catalog. Most vendors offer free trials or demos—take advantage of these to gauge how effectively they improve your feed performance, reduce errors, and impact your bottom line. The ultimate goal is straightforward: Drive more traffic and conversions through Google Shopping—paid and free.

Frequently Asked Questions (FAQ)

Do I need software for free listings?

You can manually upload products via Google Merchant Center, but specialized software streamlines data clean-up, error-checking, and automation. This improves visibility across Google surfaces with far less manual work.

Which tool is best for purely organic growth?

FeedSEO.com is dedicated to boosting free listings through AI-based feed enrichment. Others, like Sales & Orders, offer a free plan suited for basic free listings.

How do I measure success after implementing these tools?

Track impressions, clicks, conversions, and cost per conversion (for paid ads). For free listings, focus on click-through rate (CTR) and overall rise in organic sales or inquiries.

How frequently should I refresh my feed?

Most platforms recommend daily or multiple updates a day—especially crucial if you frequently change prices or inventory.

Can I manage multiple countries with these platforms?

Yes. Several solutions (DataFeedWatch, ChannelAdvisor, Feedonomics) have multi-country feed capabilities, letting you localize product data for different Google domains.

Do these tools improve overall SEO?

Some, like FeedSEO.com, incorporate SEO strategies for free listings. However, broader SEO also involves on-page content, backlinks, and site structure—beyond just feed management.

Are there hidden fees beyond monthly subscriptions?

Generally, each solution charges a set monthly fee. Enterprise-level platforms like ChannelAdvisor might also take a small percentage of your marketplace sales.

Which platform excels in automated PPC?

AdNabu specializes in real-time bid adjustments for Google Ads, while Channable generates entire campaigns from your feed data.

What if my product feed gets disapproved?

These tools typically provide quick alerts or built-in troubleshooting for feed errors. You can then fix attribute conflicts or missing data before they hurt your listing performance.

Should I combine free listings and paid ads?

Yes. Free listings bring cost-free exposure, while paid ads let you scale quickly. A balanced approach captures a broader shopper base and improves overall ROI.

With the right feed management software, you’ll be better positioned to drive clicks and conversions through Google—whether you rely on free listings, paid ads, or both.