Here are the books, blogs, courses and tutorials, e-commerce platforms, marketing tools, forums and communities, podcasts, conferences and events, and analytics and optimization tools that will help you boost your sales!
Books
Picture yourself on a sunny beach, diving into these must-read e-commerce books:
- "E-Commerce 2019: Business, Technology, and Society" by Kenneth C. Laudon and Carol Guercio Traver - A comprehensive guide on e-commerce fundamentals.
- "E-Commerce Marketing: How to Get Traffic that BUYS to Your Website" by Chloe Thomas - Focuses on marketing strategies specifically for e-commerce.
- "DotCom Secrets" by Russell Brunson - Offers insights on sales funnels and online marketing.
- "Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business" by Tanner Larsson - Provides a step-by-step guide to scaling an e-commerce business.
- "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries - Introduces lean startup principles that can be applied to e-commerce.
- "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller - Helps businesses create compelling brand stories to attract customers.
- "Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too" by Gary Vaynerchuk - Shares strategies for building a personal brand and business.
- "E-Commerce Essentials" by Kenneth C. Laudon and Carol Guercio Traver - Another essential read from the authors, focusing on the core aspects of e-commerce.
- "Invisible Selling Machine" by Ryan Deiss - Teaches automated marketing strategies to boost e-commerce sales.
- "The Everything Store: Jeff Bezos and the Age of Amazon" by Brad Stone - Chronicles the rise of Amazon and offers insights into e-commerce success.
Blogs
The blogs that inspire you to elevate your store's e-commerce growth:
- Shopify Blog - Shopify Blog - Covers a wide range of e-commerce topics from marketing to store setup.
- BigCommerce Blog - BigCommerce Blog - Provides e-commerce tips, industry news, and strategy guides.
- Ecommerce Fuel - Ecommerce Fuel - A blog for high six and seven-figure e-commerce store owners.
- SEO.AI Blog - SEO.AI Blog - Offers insights and strategies on SEO to boost your e-commerce visibility.
- Neil Patel Blog - Neil Patel Blog - Focuses on digital marketing, SEO, and content marketing strategies.
- Moz Blog - Moz Blog - Provides expert advice on SEO, link building, and search engine marketing.
- Ahrefs Blog - Ahrefs Blog - Delivers actionable SEO tips and case studies to improve your online presence.
Courses and Tutorials
Explore these top-rated e-commerce resources, courses and tutorials to master the skills needed for e-commerce success:
- Coursera's E-commerce Essentials - Coursera - A series of courses covering various aspects of e-commerce.
- Udemy's The Complete E-commerce Bootcamp - Udemy - A course designed for beginners to start and grow their e-commerce business.
- Shopify Academy - Shopify Academy - Free courses on setting up and growing a Shopify store.
- Next level SEO using AI – Docs.SEO.AI - Learn how to leverage AI using powerful AI tools and features.
E-commerce Platforms
Discover the best e-commerce platforms to build and grow your online store:
- Shopify - Shopify - An all-in-one e-commerce platform for setting up your store.
- WooCommerce - WooCommerce - A WordPress plugin that enables e-commerce functionality on your website.
- BigCommerce - BigCommerce - Another robust e-commerce platform similar to Shopify.
Pro tip: See our full list of the best e-commerce platforms for SEO here.
Marketing Tools
To grow and sell, you need the best marketing tools in your suite:
- SEO.AI - SEO.AI - The AI Writer that also identifies vital SEO gaps.
- Mailchimp - Mailchimp - Email marketing automation platform.
- Hootsuite - Hootsuite - Social media management tool to schedule and manage posts.
- Google Analytics - Google Analytics - Track and analyze your website traffic and e-commerce performance.
- Google Search Console - Google Search Console - Monitor and maintain your site's presence in Google Search results.
- Ahrefs - Ahrefs - Comprehensive SEO toolset for backlink analysis, keyword research, and competitor analysis.
- SEMrush - SEMrush - All-in-one marketing toolkit for SEO, PPC, content, and social media.
Forums and Communities
Join these vibrant communities to connect with fellow e-commerce enthusiasts and gain valuable insights:
- Reddit's /r/ecommerce - Reddit E-commerce - A community where e-commerce entrepreneurs share advice and experiences.
- Ecommerce Fuel Forum - Ecommerce Fuel Forum - A private community for established e-commerce store owners.
- Shopify Community - Shopify Community - A place to ask questions and connect with other Shopify users.
SEO Guides
Enhance your e-commerce store's visibility and performance with these essential SEO guides:
- Best E-commerce Platforms for SEO - Discover which e-commerce platforms offer the best SEO capabilities to boost your online presence.
- Why is SEO Important for E-commerce Growth? - Understand the critical role of SEO in driving traffic and sales for your e-commerce store.
- Does Product Price Affect E-commerce Google Rankings? - Explore how pricing strategies can influence your store's search engine rankings.
- Does Number of Products Affect Google Rankings? - Learn how the quantity of products in your store impacts your SEO performance.
Podcasts
Tune into these insightful podcasts to stay updated on the latest e-commerce trends and strategies:
- "eCommerce Fuel" Podcast - Hosted by Andrew Youderian, focusing on in-depth strategies and tips for growing your e-commerce business.
- "The E-commerce Influence Podcast" - Offers strategies and interviews with e-commerce experts.
- "Shopify Masters" - Features success stories and tips from successful Shopify store owners.
- "The Smart Passive Income Podcast" - Hosted by Pat Flynn, covering various aspects of online business and passive income.
- "The Fizzle Show" - Provides practical advice for online entrepreneurs and small business owners.
- "Marketing School" - Hosted by Neil Patel and Eric Siu, offering daily tips on digital marketing and SEO.
- "The Authority Hacker Podcast" - Focuses on SEO, affiliate marketing, and building authority sites.
Conferences and Events
Joining events could be exactly what you need to take your webshop to the next level:
- SEO Camp - SEO Camp - Focuses on SEO strategies and tactics for e-commerce.
- eTail - eTail - A conference for e-commerce and omnichannel retail innovators.
- ShopTalk - ShopTalk - Brings together retail changemakers to discuss the latest trends.
- IRCE (Internet Retailer Conference & Exhibition) - IRCE - A leading event for e-commerce retailers.
- E-Commerce Expo - E-Commerce Expo - Focuses on the latest e-commerce technologies and strategies.
- Global E-Commerce Summit - Global E-Commerce Summit - Discusses global e-commerce trends and opportunities.
- Magento Imagine - Magento Imagine - A conference for Magento users and e-commerce professionals.
- Retail Global - Retail Global - Focuses on global e-commerce and retail solutions.
- CommerceNext - CommerceNext - Covers e-commerce growth and customer acquisition strategies.
- Dx3 - Dx3 - Canada’s largest conference and trade show dedicated to retail, marketing, and technology.
Analytics and Optimization Tools
Use these essential e-commerce resources to optimize your store's performance:
- Hotjar - Hotjar - Provides insights through heatmaps, session recordings, and surveys.
- Crazy Egg - Crazy Egg - Offers A/B testing, heatmaps, and user recordings to improve site performance.
- Sleeknote - Sleeknote - A tool for creating personalized pop-ups and lead generation forms.
- Optimizely - Optimizely - A leading experimentation platform for A/B testing and multivariate testing.
- Kissmetrics - Kissmetrics - Provides advanced customer behavior analytics to optimize marketing efforts.
- VWO (Visual Website Optimizer) - VWO - Comprehensive A/B testing and conversion optimization platform.
- Mixpanel - Mixpanel - Advanced analytics platform for tracking user interactions and engagement.