15 Best Ecommerce Platforms for SEO (That Don't Suck) 2024

The right Ecommerce platform can make or break your SEO success. This blog post highlights the 15 best ecommerce platforms for SEO in 2024 that don't suck.

Written by
Torbjørn Flensted
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July 9, 2024

Which ecommerce platform is best for SEO? Here are the 15 best SEO-friendly ecommerce platforms you should consider:

  • Shopify
  • Wix eCommerce
  • Shoporama
  • BigCommerce
  • Magento
  • Squarespace
  • WooCommerce
  • Weebly
  • Volusion
  • 3dcart
  • PrestaShop
  • OpenCart
  • Big Cartel
  • Ecwid
  • Shift4Shop

Top 3 Picks: The Best Ecommerce Platforms for SEO

Heres the best E-commerce platforms for SEO:

1. Shopify

Shopify remains a crowd favorite with its robust SEO capabilities and user-friendly interface. It offers a comprehensive suite of SEO tools that help enhance a store's visibility on search engines. Shopify’s built-in blog and customizable meta tags help sellers reach their target audience more effectively. Additionally, Shopify’s fast load times contribute positively to SEO, ensuring customers stay engaged and conversions increase.

Shopify Features:

  • Customizable URL structure
  • Built-in blogging platform
  • Mobile-optimized themes
  • Fast page loading times

2. Wix eCommerce

A powerhouse for small to medium-sized businesses, Wix eCommerce is perfect for those looking to maximize their SEO. By offering advanced SEO tools, Wix helps businesses improve their search engine rankings effortlessly. Users can edit meta tags, set up redirects, and employ proper headings to drive more organic traffic.

Wix has many SEO friendly design templates for your Ecommerce store.

Wix eCommerce Features:

  • SEO Wiz for step-by-step setup
  • Customizable meta tags
  • Structured data support
  • SSL certificates included

3. Shoporama

Designed specifically for small and medium businesses, Shoporama is a powerful Danish ecommerce platform for SEO. Known for its speed and flexibility, Shoporama is used by notable brands like Jeva, JBS, Northside, and Resteröds. It offers a range of features that make it easy for businesses to optimize their online stores for search engines.

The schoolbags brand Jeva use the SEO-friendly E-commerce platform Shoporama.

Shoporama Features:

  • Fast loading times boost SEO
  • Custom templates enhance SEO
  • Free local support ensures smooth operations
  • Dynamic landing pages improve Google Ads
  • SEO friendly shortcodes to use in titles and meta descriptions such as [YEAR], [MONTH] and [SEASON] to increase CTR in SERP.

Pro tip: Improve your Ecommerce store's Google rankings with SEO.AI

Ecommerce platforms overview

Here's a brief summary of all the 15 best Ecommerce platforms for Search Engine Optimization:

Tools For Small Businesses Table



Notable Features

Best For

1. Shopify

User-friendly, robust SEO tools

Customizable URL structure, built-in blogging, mobile-optimized themes, fast loading times

All business sizes

2. Wix eCommerce

Advanced SEO tools, ease of use

SEO Wiz, customizable meta tags, structured data support, SSL certificates

Small to medium-sized businesses

3. Shoporama

Speed, flexibility

Fast loading times, custom templates, free local support, dynamic landing pages

Small and medium businesses

4. BigCommerce

Comprehensive SEO tools, scalability

Automatic sitemaps, optimized product pages, SEO-friendly URLs, marketing tool integrations

Larger enterprises

5. Magento

Extensive customization, powerful SEO

Advanced customization, robust URL structure, meta tag controls, detailed sitemaps

Developers, large businesses

6. Squarespace

Sleek design, effective SEO

Customizable meta titles/descriptions, clean design, built-in blogging, secure hosting

Creative professionals, businesses

7. WooCommerce

Extensive SEO features, plugin support

Seamless WordPress integration, SEO plugins, clean URLs, meta tag control

All business sizes

8. Weebly

User-friendly, effective SEO

Meta tag editing, optimized URLs, built-in analytics, mobile-optimized design

Small businesses

9. Volusion

SEO tools, analytics

Customizable meta tags, clean URLs, built-in analytics, mobile-responsive themes

Businesses focused on visibility

10. 3dcart

Comprehensive SEO features

Built-in blogging, customizable meta tags/URLs, mobile-ready design, social media integration

All business sizes

11. PrestaShop

Flexibility, comprehensive SEO

Meta tag customization, SEO-friendly URLs, fast loading times, multilingual capabilities

Businesses needing flexibility

12. OpenCart

Complete control, robust SEO tools

Sitemap support, SEO-friendly URLs, responsive design

Developers, businesses needing control

13. Big Cartel

Simplicity, powerful SEO

Easy meta tag management, clean URLs, simple interface, social media integration

Artists, niche market sellers

14. Ecwid

Seamless integration, SEO tools

Website integration, customizable metadata, SEO-friendly URLs, mobile-optimized store

Businesses with existing websites

15. Shift4Shop

Comprehensive SEO tools, user-friendly

Customizable meta tags, optimized product pages, user-friendly interface, analytics tools

Businesses seeking complete SEO

Best E-commerce platforms for SEO

Here are our picks for the best online store platforms for SEO:

4. BigCommerce

BigCommerce is an exceptional choice for larger enterprises aiming to dominate the SEO game. It offers a variety of tools to optimize each product page and improve overall site visibility. Automatic sitemaps and numerous integrations ensure that BigCommerce stores remain competitive in search rankings.

BigCommerce Features:

  • Automatic sitemaps
  • Optimized product pages
  • SEO-friendly URLs
  • Seamless integrations with marketing tools

5. Magento (now Adobe Commerce)

Magento is the go-to platform for businesses seeking extensive customization and powerful SEO functionality. Its open-source framework allows for advanced SEO modifications, making it a preferred choice for developers. With the ability to create clean URLs, meta tags, and detailed sitemaps, Magento ensures that businesses can curate a robust SEO strategy.

Magento Features:

  • Advanced customization options
  • Robust URL structure
  • Meta tag controls
  • Detailed sitemaps

6. Squarespace

Squarespace combines sleek design with effective SEO capabilities, making it ideal for creative professionals and businesses. It offers features like customizable meta titles, descriptions, and a solid blogging platform to help users capture keyword-rich content.

Squarespace Features:

  • Customizable meta titles and descriptions
  • Clean, responsive design
  • Built-in blogging platform
  • Secure and fast hosting

7. WooCommerce

Ten years ago, WooCommerce struggled with SEO capabilities. However, as a WordPress plugin, it now leverages the extensive SEO features of the WordPress ecosystem, making it incredibly powerful for businesses seeking to improve their search engine rankings. With countless SEO plugins and features like clean URLs, it is an excellent choice for any ecommerce store.

WooCommerce Features:

  • Seamless integration with WordPress
  • Extensive SEO plugin support
  • Clean, SEO-friendly URLs
  • Full control over meta tags

8. Weebly

Weebly offers a straightforward and effective solution for those looking to optimize their ecommerce store for search engines. With SEO features built into its user-friendly platform, businesses can easily edit meta tags, create optimized URLs, and ensure their site performs well on search engines.

Weebly Features:

  • User-friendly meta tag editing
  • Optimized URL structure
  • Built-in analytics
  • Mobile-optimized design

9. Volusion

Volusion is tailored to cater to the needs of businesses focused on improving their online visibility. It provides various tools to optimize a store's SEO, like customizable meta tags and clean URLs. Its analytics tools further help businesses understand and enhance their SEO efforts.

Volusion Features:

  • Customizable meta tags
  • Clean, SEO-friendly URLs
  • Built-in analytics tools
  • Mobile-responsive themes

10. 3dcart (now Shift4Shop)

3dcart impresses with its array of SEO features that cater to businesses of all sizes. It enables users to manage meta tags, create SEO-friendly URLs, and utilize built-in blogging capabilities. This platform helps improve rankings by ensuring optimal performance across all devices.

3dcart Features:

  • Built-in blogging platform
  • Customizable meta tags and URLs
  • Mobile-ready design
  • Social media integration

11. PrestaShop

PrestaShop is a versatile platform known for its flexibility and comprehensive SEO features. It allows for detailed customization of meta tags and URLs, ensuring businesses can fine-tune their SEO strategy. PrestaShop’s lightweight framework ensures fast loading times, which is a significant factor for better search engine rankings.

PrestaShop Features:

  • Easy meta tag customization
  • SEO-friendly URL management
  • Fast loading times
  • Multilingual capabilities

12. OpenCart

OpenCart is an open-source ecommerce solution tailored for developers and businesses needing complete control over their SEO tactics. It provides robust tools for managing meta tags, URLs, and sitemaps, making it easier to optimize every aspect of an online store.

OpenCart Features:

  • Comprehensive sitemap support
  • SEO-friendly URL structures
  • Responsive design

13. Big Cartel

Big Cartel is a favorite among artists and niche market sellers, offering simplicity alongside powerful SEO features. Its intuitive platform ensures users can easily manage meta tags and create clean, SEO-friendly URLs, helping to improve visibility in search engine results.

Big Cartel Features:

  • Easy meta tag management
  • Clean, SEO-friendly URLs
  • Simple interface
  • Social media integration

14. Ecwid

Ecwid stands out for its ability to integrate seamlessly with existing websites, offering a suite of SEO tools to enhance online visibility. It features customizable metadata and SEO-friendly URL structures, allowing businesses to optimize their products effectively.

Ecwid Features:

  • Seamless website integration
  • Customizable metadata
  • SEO-friendly URL structures
  • Secure, mobile-optimized store

15. Shift4Shop

Shift4Shop offers comprehensive SEO tools designed to enhance the visibility of online stores. From customizable meta tags to optimized product pages, this platform ensures businesses can implement a complete SEO strategy efficiently. Its user-friendly interface makes optimizing an ecommerce store straightforward.

Shift4Shop Features:

  • Customizable meta tags
  • Optimized product pages
  • User-friendly interface
  • Robust analytics tools

Pro tip: Improve your Ecommerce store's Google rankings with SEO.AI


Below are some frequently asked questions about SEO in ecommerce to help you better understand its importance and implementation:

What is SEO in ecommerce?

SEO in ecommerce involves optimizing an online store to rank higher in search engine results pages (SERPs). This includes on-page elements like product descriptions, meta tags, and URLs, as well as off-page factors such as backlinks and social signals. The goal is to increase organic traffic, improve user experience, and ultimately drive more sales.

Is SEO worth it for ecommerce?

Absolutely, SEO is crucial for ecommerce. It helps your store gain visibility in search engines, which is essential for attracting potential customers. Unlike paid advertising, the benefits of SEO are long-term and can provide a consistent stream of organic traffic. Effective SEO can significantly reduce customer acquisition costs and improve your return on investment (ROI).

Which platform is SEO friendly?

Several ecommerce platforms are known for their SEO-friendly features. Shopify, WooCommerce, and BigCommerce are among the top choices. These platforms offer robust SEO tools, customizable URLs, and easy integration with various SEO plugins. They also provide clean code and fast loading times, which are critical for search engine rankings.

Which SEO strategies work best for e-commerce?

Effective SEO strategies for ecommerce include keyword research, optimizing product pages, and creating high-quality content. Long-tail keywords often yield better conversion rates. Additionally, technical SEO elements like site speed, mobile-friendliness, and secure HTTPS connections are vital. Building quality backlinks and leveraging user-generated content, such as reviews, can also enhance your SEO efforts.

15 Best Ecommerce Platforms for SEO (That Don't Suck) 2024

This is an article written by:

Passionate SEO expert, Torbjørn Flensted, boasts two decades of industry experience. As the founder of SEO.ai and having run an SEO agency for 13 years, he's spent the last decade pioneering cutting-edge tools, transforming how agencies and professionals approach Search Engine Optimization.