The 74 Best SEO Tools of 2025 (And Our Top Picks)

This list shows 74 of the best SEO tools that are available in 2025, these are all tools that we have reviewed in the past year.

There might be other tools out there that could fit in this list, but these are the ones that we have tried out for ourselves.

However, 74 is a bit much, and I doubt that anyone will be able to make a decision with such a barrage of information, so I have left the complete list of tools at the bottom of the page if you want to see them all.

In this article I will go in depth with the 20 best SEO tools to make the information a bit more consumable.

Here is an overview of the 20 I will go in-depth with:

The Top 20 Best SEO Tools for 2025

Here are our top picks for the 20 best SEO tools that you should consider in 2025:

1. SEO.AI (Best for E-commerce)

I work at SEO.AI, so it might not be a big surprise that I’m mentioning this platform first. That said, I genuinely believe SEO.AI is one of the best options available for anyone looking to harness AI for SEO optimization.

Named the #1 platform for AI SEO, it’s built from the ground up to help you write and optimize content for search engines—anything from product descriptions to long-form articles.

Primary Tasks

• Generate and optimize content across your website using AI
• Provide real-time SEO scores and data-driven insights
• Enrich product feeds for better visibility in Google Shopping and Free Listings

Pros:

• Offers actionable SEO insights so you always know what to focus on.
• Built-in AI Chat reduces time spent copying and pasting between tools.
• Lets you bulk-generate and optimize hundreds of product descriptions in one go.
• Integrates easily with platforms like Shopify, WordPress, and Merchant Center.

Cons:

• The comprehensive feature set can feel overwhelming initially.
• Premium plans may be costly if you have just a small site with minimal content needs.
• Requires a bit of learning to leverage advanced AI capabilities fully.

Biased or not, I’ve seen first-hand how SEO.AI streamlines both the creation and optimization process at scale. It combines advanced data science and expert SEO knowledge into an AI that keeps your brand voice intact. If you’re juggling multiple pages or product listings, SEO.AI can be a real game-changer.

2. Google Search Console (Best for Essential Insights)

Google Search Console (GSC) gives you a behind-the-scenes look at your website’s organic performance. You can check how Google indexes your site, track clicks, and spot any crawl issues quickly.

Primary Tasks

• Inspecting site indexing and crawl errors
• Identifying keyword positions
• Monitoring mobile usability

Pros:

• Data comes straight from Google, so it is reliable.
• Good for spotting indexation or penalty problems.
• Shows performance data on top pages and queries.

Cons:

• Interface changes can be confusing.
• Limited backlink data.
• Historical data retention is shorter compared to some paid tools.

I consider GSC essential. You cannot manage SEO well if you ignore what GSC tells you. It works like a translator for your site’s organic performance.

3. Ahrefs (Best for Backlink Analysis)

Ahrefs is my primary tool for backlink insights and competitor research. Their crawler is often compared to Google’s own – meaning you will find links that many other tools might overlook.

Primary Tasks

• Backlink profile analysis
• Keyword research and content gap assessments
• SERP rank tracking

Pros:

• Outstanding backlink database.
• Site Explorer simplifies competitor analysis.
• Offers robust content research tools (Content Explorer).

Cons:

• Pricing can be hefty for smaller teams.
• The interface can be overwhelming for beginners.
• Some features require higher-tier plans.

Ahrefs is a powerhouse – worth every cent if backlinks are important in your SEO strategy. It has helped me stay ahead of competitors by pointing out link-building opportunities I might have missed.

4. Moz (Best for Domain Authority)

Moz is famous for inventing the Domain Authority (DA) metric. Moz Pro comes loaded with rank tracking, site crawling, and on-page optimization features. I often use it for quick domain comparisons.

Primary Tasks

• Domain Authority and Page Authority checks
• On-page optimization suggestions
• Competitive keyword research

Pros:

• DA metric is widely recognized.
• User-friendly interface.
• MozBar extension is handy for quick analysis.

Cons:

• DA does not always match real-world SERP rankings.
• Smaller backlink index than Ahrefs.
• Can feel slow when analyzing large, complex domains.

Moz is a solid, well-known tool. It might not have the freshest data for backlinks, but the DA metric is a simple reference when judging domain strength.

5. SE Ranking (Best for Budget-Friendly Solutions)

When I need a budget-friendly, all-round tool, SeRanking often tops my list. It covers rank tracking, website audits, and competitor research in one platform – ideal for smaller agencies.

Primary Tasks

• Rank tracking with local search capabilities
• Website audits for technical issues
• Social media analytics integration

Pros:

• Affordable plans.
• White-label reporting options for agencies.
• Straightforward user interface.

Cons:

• Backlink database is smaller than some competitors.
• Lacks the advanced insights of top-tier tools.
• Keyword research may not be as deep for niche markets.

I like SeRanking for providing broad coverage at a fair price. It acts as a reliable general tool before I bring in more specialized ones like Ahrefs or Majestic.

6. Ubersuggest (Best for Beginners)

Ubersuggest started as a simple keyword suggestion tool and has grown into a full SEO suite after Neil Patel acquired it. Its functionality has expanded significantly in both depth and user base.

Primary Tasks

• Keyword research and content ideas for all levels
• Site auditing for on-page SEO
• Backlink data for competitor analysis

Pros:

• Generous free version.
• Clean interface that is good for beginners.
• Includes basic rank tracking and site audit features.

Cons:

• Data accuracy can sometimes lag behind paid competitors.
• Limited daily searches on the free plan.
• Not as robust for large enterprise or complex sites.

I keep Ubersuggest in my toolkit for quick checks.

7. Majestic (Best for Link Intelligence)

Majestic focuses almost entirely on backlink data, and it does that very well. Its Trust Flow and Citation Flow metrics make assessing link quality much simpler.

Primary Tasks

• In-depth backlink research
• Trust Flow and Citation Flow metrics
• Competitor link comparison

Pros:

• Specializes in backlinks, so the data is excellent.
• Extensive historical index.
• Customizable reports for detailed analysis.

Cons:

• User interface is dated and less intuitive for newcomers.
• Limited on-page or keyword research capabilities.
• Pricing is higher if you only need a quick link check.

Majestic has been around for a long time, and it remains a top choice for link intelligence. I often combine its data with Ahrefs for a well-rounded view.

8. Serpstat (Best for Batch Analysis)

Serpstat is an all-in-one SEO platform that competes with the bigger names by offering features covering keywords, backlinks, and site audits. A key feature is its ability to analyze many keywords or domains at once.

Primary Tasks

• Rank tracking and keyword analysis
• Site auditing for technical issues
• Competitor research (including PPC analysis)

Pros:

• Reasonably priced.
• Batch analysis for large sets of keywords or domains.
• Clean interface with easy-to-use modules.

Cons:

• Link database is smaller than Ahrefs or Majestic.
• Fewer advanced features for very large organizations.
• Data updates can sometimes be slower than with other tools.

I find Serpstat’s batch analysis useful, especially when working with clients in different markets. It is also one of the more budget-friendly options compared to industry leaders.

9. Answerthepublic (Best for Content Ideation)

Answerthepublic takes a seed keyword and produces hundreds of question-based queries in a visual format. It is great for brainstorming fresh content topics.

Primary Tasks

• Finding long-tail questions
• Inspiring topics and content ideas
• Building FAQ sections

Pros:

• Quickly shows what people ask about a topic.
• The free version works well for occasional use.
• Visual representation makes data easy to understand.

Cons:

• Free users get a limited number of searches per day.
• Data can be repetitive at times.
• Does not include detailed SEO metrics like difficulty or volume.

I enjoy using Answerthepublic during my idea-generation phase. It helps me avoid repeating the same topics and ensures I cover questions that real users are asking.

10. Mangools (Best for User-Friendly Design)

Mangools is a suite of five tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler). It is known for its user-friendly design and clear pricing.

Primary Tasks

• Keyword research (KWFinder)
• SERP analysis (SERPChecker)
• Rank tracking (SERPWatcher)

Pros:

• Simple design that works well for freelancers or small teams.
• Very accurate keyword difficulty scores.
• Smooth integration across the suite.

Cons:

• Does not offer advanced features suited for large enterprises.
• Limited site audit capabilities, focusing more on external data.
• Daily rank updates might not be enough for extremely dynamic niches.

Mangools is like a hidden gem. It offers a balanced solution without the complexity of bigger suites. It can be a good choice if you work as a mid-level marketer or consultant.

11. Google Analytics (Best for User Behavior Insights)

Most site owners rely on Google Analytics (GA) to understand user behavior. It is the primary free for most users tool for tracking metrics like sessions, bounce rates, and conversions.

Primary Tasks

• Monitoring user engagement and conversions
• Setting up goals and funnels
• Integrating e-commerce data

Pros:

• Free for most users.
• Widely used with many integration options.
• Advanced segmentation allows for detailed analysis.

Cons:

• Learning GA4 can be challenging (the new interface is significantly different).
• Does not provide direct keyword ranking data.
• Large datasets can be subject to data sampling.

Google Analytics is indispensable for measuring website performance. There are plenty of free resources available if you need help understanding its features.

12. Aioseo (All in One SEO) (Best for WordPress Automation)

Aioseo is a popular WordPress SEO plugin that handles sitemaps, meta tags, and more. I value that it automates many routine SEO tasks, freeing up time for content strategy.

Primary Tasks

• Managing metadata and schema
• Automatically generating XML sitemaps
• Site audits and on-page recommendations

Pros:

• Easy to configure, even for beginners.
• Offers a lot of built-in tutorials and guidance.
• Provides advanced schema mapping.

Cons:

• Premium features require payment.
• Occasionally has compatibility issues with some third-party plugins.
• Does not include extensive link-building or keyword research features.

If your website is built on WordPress, I find it hard to ignore tools like Aioseo. It covers essential on-page tasks without adding unnecessary extras.

13. Morningscore (Best for Gamified SEO)

Morningscore uses a game-like system for SEO. Tasks come with assigned “costs” and “rewards,” making the process feel more engaging and clear.

Primary Tasks

• Game-like SEO task management
• Rank tracking and site audits
• Competitor comparison using a scoring system

Pros:

• Unique interface that keeps you motivated.
• Provides real-time feedback on your site’s SEO status.
• Allows simple side-by-side competitor comparisons within one dashboard.

Cons:

• The playful approach may not suit everyone.
• Does not offer many advanced features for large organizations.
• Data accuracy can vary with fresh SERP changes.

I like how Morningscore keeps me on track using its task system. If you need very specific details or advanced reports, you might want to use it alongside another tool.

14. Clearscope (Best for Content Optimization)

Clearscope uses artificial intelligence to suggest relevant keywords and phrases with a focus on natural language. It helps keep your content aligned with what search engines are looking for.

Primary Tasks

• Creating content briefs
• Suggesting related keywords
• Providing real-time content scoring

Pros:

• Offers insights that help build semantically rich content.
• Simple writing interface with live feedback.
• Improves content quality with targeted suggestions.

Cons:

• Can be expensive for individual freelancers.
• Mainly focused on content, with little coverage of technical SEO.
• Requires manual integration with your content management process.

When writing in a competitive niche, Clearscope’s advice helps my content stand out. It is one of the best tools for fine-tuning on-page language.

15. Yoast (Best for On-Page SEO)

Most WordPress users are familiar with Yoast. It helps you optimize titles, meta descriptions, and assess content readability. Its color-coded suggestions show you what needs fixing.

Primary Tasks

• Optimizing meta tags and headings
• Checking content readability
• Automatically creating XML sitemaps

Pros:

• Widely used and well supported.
• Regularly updated to keep up with Google’s changes.
• Readability checks can improve visitor engagement.

Cons:

• Some features are available only in the premium version.
• Can slow down some WordPress sites.
• Basic suggestions can sometimes oversimplify SEO tactics.

I install Yoast on nearly all my WordPress sites. It covers most standard on-page needs without too much fuss.

16. Seomator (Best for Technical Audits)

Seomator is a tool focused on technical SEO audits. It produces detailed reports on issues like broken links, redirect problems, and slow page speed.

Primary Tasks

• In-depth site crawling
• Checking page speed and overall performance
• Validating structured data

Pros:

• Provides detailed reports that catch even minor issues.
• Explains how to fix problems clearly.
• Works well for agencies servicing multiple clients.

Cons:

• Focuses solely on audits, without content or backlink features.
• Advanced customization can be challenging for beginners.
• Can be slow on very large websites.

If your site has many pages, Seomator is very useful for pinpointing issues that might slip past general tools.

17. Google Trends (Best for Market Insights)

Google Trends shows how topics and keywords change in popularity over time. It is useful for spotting seasonal fluctuations or shifts in interest.

Primary Tasks

• Tracking keyword popularity over time
• Comparing multiple search terms
• Identifying emerging or declining queries

Pros:

• Free and very simple to use.
• Helps you anticipate seasonal changes.
• Good for forming content ideas around current topics.

Cons:

• Does not provide specific search volume numbers.
• Lacks metrics like keyword difficulty.
• Offers limited data for very niche topics.

I use Google Trends to get a sense of what is popular. It is also a helpful starting point when planning content that fits upcoming seasonal interest.

18. Brandwell (Content at Scale) (Best for High-Volume Content)

Brandwell focuses on producing large volumes of AI-assisted content while maintaining a consistent brand voice. It is handy if you need to produce many articles quickly.

Primary Tasks

• High-volume AI-driven content creation
• Ensuring brand consistency
• Using customizable templates

Pros:

• Helps large teams keep style consistent.
• Speeds up content production for major campaigns.
• Adapts over time to your brand voice.

Cons:

• Expensive if you only need a small amount of content.
• Quality depends on the guidelines provided.
• Offers only basic keyword suggestions, without deep SEO analytics.

Brandwell is best suited for big websites that publish frequently. It is especially useful for maintaining a uniform style in large teams.

19. Keyword Everywhere (Best for On-the-Go Insights)

Keyword Everywhere is a browser extension (Chrome/Firefox) that shows keyword data right in your search results. I use it to quickly see search volumes and cost-per-click data without needing a separate dashboard.

Primary Tasks

• Displaying real-time keyword metrics in your browser
• Providing quick competitive insights in Google and YouTube
• Offering extra features like trend charts

Pros:

• Convenient and integrates directly into your workflow.
• Uses affordable pay-as-you-go credits.
• Works with several search platforms.

Cons:

• Focused only on keyword metrics, with no advanced SEO features.
• The free version is limited.
• Data may sometimes differ from dedicated keyword tools.

I appreciate the ease of use. When I perform a Google search, I immediately see search volume and CPC data. It helps me check ideas quickly.

20. Accuranker (Best for Precise Rank Tracking)

Accuranker is dedicated to rank tracking. I depend on it to monitor search positions in almost real time, which is critical for sites with frequent ranking changes.

Primary Tasks

• Fast tracking of SERP positions
• Options for local rank tracking
• Customizable reports and data segmentation

Pros:

• One of the fastest rank trackers available.
• Integrates with Google Analytics and Search Console.
• Provides very detailed data with daily or more frequent updates.

Cons:

• Limited to rank tracking features.
• Can be expensive for smaller websites.
• The interface may feel complex for beginners.

Accuranker is ideal if your main focus is precise, up-to-date keyword positions. It’s a great companion to broader SEO tools.

The Full List of Tools You Should Consider

As promised, here is the full list of the best SEO tools:

Frequently Asked Questions

Here are the most ocmmonly asked questions about the best seo tools:

What are the best SEO tools for e-commerce?

SEO.AI is highly recommended for e-commerce due to its ability to generate and optimize content across websites using AI, provide real-time SEO scores, and enrich product feeds for better visibility in Google Shopping and Free Listings.

How can I track my website's organic performance effectively?

Google Search Console is essential for tracking your website's organic performance. It allows you to inspect site indexing, identify keyword positions, and monitor mobile usability, providing reliable data directly from Google.

Which tool is best for backlink analysis?

Ahrefs is the best choice for backlink analysis. It offers an outstanding backlink database, simplifies competitor analysis with its Site Explorer, and provides robust content research tools.

What is the best tool for domain authority checks?

Moz is renowned for its Domain Authority (DA) metric and is ideal for domain authority checks. It also provides on-page optimization suggestions and competitive keyword research.

Which SEO tool is budget-friendly for smaller agencies?

SeRanking is a budget-friendly, all-round tool that covers rank tracking, website audits, and competitor research, making it ideal for smaller agencies.

What tool is recommended for beginners in SEO?

Ubersuggest is best for beginners, offering a generous free version, a clean interface, and basic rank tracking and site audit features.

Which tool specializes in link intelligence?

Majestic is the top choice for link intelligence, focusing almost entirely on backlink data with excellent Trust Flow and Citation Flow metrics.

What tool is best for batch analysis of keywords or domains?

Serpstat is recommended for batch analysis, offering features that cover rank tracking, keyword analysis, and site auditing for technical issues.

How can I generate fresh content ideas?

Answerthepublic is great for content ideation, producing hundreds of question-based queries from a seed keyword to inspire new topics.

Which tool offers a user-friendly design for SEO?

Mangools is known for its user-friendly design, providing a suite of tools that include KWFinder, SERPChecker, and SERPWatcher, ideal for freelancers or small teams.

How can I gain insights into user behavior on my website?

Google Analytics is indispensable for understanding user behavior, offering tools to monitor engagement, set up goals, and integrate e-commerce data.

What is the best tool for automating WordPress SEO tasks?

Aioseo is ideal for WordPress automation, handling sitemaps, meta tags, and more, while automating routine SEO tasks.

Which tool uses a gamified approach to SEO?

Morningscore offers a gamified SEO experience, using a game-like system with assigned “costs” and “rewards” to make the process engaging.

How can I optimize content with AI?

Clearscope is best for content optimization, using AI to suggest relevant keywords and phrases, helping align content with search engine expectations.

What tool is recommended for on-page SEO?

Yoast is widely used for on-page SEO, helping optimize titles, meta descriptions, and assess content readability with color-coded suggestions.

Which tool focuses on technical SEO audits?

Seomator is focused on technical SEO audits, providing detailed reports on issues like broken links, redirect problems, and slow page speed.

How can I track market trends and keyword popularity?

Google Trends is useful for tracking market trends and keyword popularity, helping spot seasonal fluctuations or shifts in interest.

What tool is best for producing high-volume content?

Brandwell (Content at Scale) is best for high-volume content production, focusing on AI-assisted content creation while maintaining brand consistency.

How can I get on-the-go keyword insights?

Keyword Everywhere is a browser extension that provides real-time keyword metrics directly in your search results, offering quick competitive insights.

Which tool is best for precise rank tracking?

Accuranker is dedicated to precise rank tracking, offering fast tracking of SERP positions with options for local rank tracking and customizable reports.