Best Local SEO for Small Business Examples (2024)

Maximize your rankings on Google and attract more local customers.

Written by
Torbjørn Flensted
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May 17, 2024

Unlock the potential of local SEO for small businesses with targeted examples for various company types.

What is Local SEO?

Local SEO is the practice of optimizing a website to increase its visibility and ranking in local search engine results pages, primarily for location-based searches.

3 benefits of local seo for small business

  1. Enhanced Visibility: Local SEO elevates small businesses in local results
  2. Cost-Smart Strategy: Local SEO outperforms pricier ad campaigns
  3. Client Boost: Tailored optimization translates to more customers
Local SEO allows your business to appear on Google when local clients are searching.

8 Guides – Local SEO for Small Business

We have created usefull guides with examples for various types of small firms:

  1. SEO for accountants: In their moment of financial confusion, ensure they find your expertise first
  2. SEO for chiropractors: When back pain becomes unbearable, your online presence directs them to relief
  3. SEO for electricians: During a blackout, your optimized site lights up their online search
  4. SEO for family law: Amidst the chaos of divorce or custody disputes, be the guiding beacon they discover online
  5. SEO for medical practices: When health alarms sound, ensure your practice is the first port of call they find online
  6. SEO for plastic surgeons: As they contemplate life-changing enhancements, lead their online journey to your expertise
  7. SEO for plumbers: Facing a home flood, your digital presence becomes their lifeline
  8. SEO for wedding photographers: As they dream of the perfect wedding shot, your optimized portfolio is the one they stumble upon first
  9. SEO for locksmiths: Ensure your locksmith services are the first they find during an emergency.
  10. SEO for churches: Help your congregation find your church and its services online.
  11. SEO for accounting firms: Make your accounting expertise easily discoverable during tax season.
  12. SEO for roofers: Ensure homeowners find your roofing services when they need repairs.
  13. SEO for travel agencies: Guide travelers to your agency when they plan their next trip.
  14. SEO for financial planners: Make your financial planning services the first they find when seeking advice.
  15. SEO for architects: Ensure your architectural services are easily found by potential clients.
  16. SEO for landscapers: Help homeowners discover your landscaping services for their outdoor projects.
  17. SEO for pest control: Ensure your pest control services are the first they find when facing an infestation.
  18. SEO for roofing companies: Make your roofing services easily discoverable for those in need of repairs.
  19. SEO for hotels: Ensure travelers find your hotel when booking their stay.
  20. SEO for personal injury lawyers: Make your legal services the first they find after an accident.
  21. SEO for construction companies: Ensure your construction services are easily found by potential clients.
  22. SEO for estate agents: Help buyers and sellers find your real estate services online.
  23. SEO for financial advisors: Make your financial advisory services easily discoverable.
  24. SEO for realtors: Ensure homebuyers and sellers find your real estate services first.
  25. SEO for real estate investors: Help investors find your services when looking for opportunities.
  26. SEO for car dealers: Ensure car buyers find your dealership when searching for a vehicle.
  27. SEO for doctors: Make your medical practice easily discoverable by patients.
  28. SEO for real estate agents: Help homebuyers and sellers find your services online.
  29. SEO for dentists: Ensure your dental practice is the first they find when seeking care.
  30. SEO for photographers: Make your photography services easily discoverable by potential clients.
  31. SEO for law firms: Ensure your legal services are easily found by those in need.
  32. SEO for contractors: Help homeowners find your contracting services for their projects.
  33. SEO for attorneys: Make your legal expertise easily discoverable by potential clients.
  34. SEO for lawyers: Ensure your legal services are the first they find when seeking help.

Local Keywords Examples That Customers Use

Local SEO Keywords Table
# Keyword Example Search Intent
1 Accountant in [local city] Searching for a local accountant
2 Chiropractor near [local city] Looking for chiropractic services in a specific area
3 Emergency electrician in [local city] Finding an electrician for urgent electrical issues
4 Family lawyer [local city] Seeking legal advice for family issues
5 [local city] medical clinic reviews Checking reviews for local medical practices
6 Top plastic surgeons in [local city] Searching for renowned plastic surgery experts
7 24/7 plumber near [local city] Looking for plumbing services available around the clock
8 Wedding venues in [local city] Finding places to host weddings
9 Dentist appointments available in [local city] Booking a dental check-up or procedure
10 Organic food stores in [local city] Searching for stores offering organic products


1. Why is local SEO important for small business?

It ensures businesses stay top-of-mind when local consumers actively seek their services or products, fostering community trust and engagement.

2. How does local SEO differ from general SEO?

General SEO targets global or national rankings, while local SEO optimizes for geographically-specific searches, utilizing tools like Google My Business listings and managing online reviews.

3. What are location-based searches?

These are queries where users specify a location, e.g., "cafes near me" or "bookstores in Brooklyn," highlighting the user's intent to find local services or products.

4. How can a business optimize for local SEO?

Businesses should ensure a consistent NAP (Name, Address, Phone Number) across all online platforms, gather and respond to online reviews, and use local keywords in their content.

5. Are online reviews crucial for local SEO?

Absolutely. Reviews play a significant role in local search rankings and consumer decision-making. Engaging with them adds credibility.

6. Do I need a physical location to benefit from local SEO?

While beneficial, it's not mandatory. Service-area businesses can specify the areas they serve and optimize their online presence accordingly.

Best Local SEO for Small Business Examples (2024)

This is an article written by:

Passionate SEO expert, Torbjørn Flensted, boasts two decades of industry experience. As the founder of and having run an SEO agency for 13 years, he's spent the last decade pioneering cutting-edge tools, transforming how agencies and professionals approach Search Engine Optimization.