The "Analytics" tab in SEO.AI gives you a simple overview of your sites performance and can be used a couple of different ways.
This guide explains the different parts of the tab so that you have a better idea of what you are looking at.
The Overview
In the top of the Analytics tab a general graph can be seen, which shows the vital numbers for your SEO.
- Clicks: Clicks represents the amount of people that has clicked into your article from the Google Search Engine Results Page (A.K.A the SERP)
- Impressions: Impressions show how many times users have been exposed to your page in the SERP
- CTR: The Click-Through-Rate is a number that shows how many people clicked into your site from the SERP relative to the amount of impressions you have.
- Position: Shows the average position on which you rank throughout all of your pages.
- Daily, Weekly, Monthly: Changes what the graph shows date wise.
- Market: Pick a market, you can pick any country you want, but usually you would keep it to the market you are targetting or global, depending on your business.
- Time span: Pick the data range the graph shows, from 28 days all the way up to 16 months.
Page Groups
Page groups can be used to monitor specific types groups of pages.
This is used for looking at specific paths,´ (collection pages, blogs etc) and/or individually defined groupings (types of blogs, last weeks pages or anything else you find interesting to monitor).
The metrics used are the same, but reflect the URLs within the group.
Groups can be created in multiple ways:
Use either "contains" or "does not contain" more general groups, and use the remaining for niche situations.
"Equals", "matches any" and "matches any (exact)" are great if you want to specify a hand picked group of URLs.
"Does not equal" is beneficial if you have a few pages that are getting a lot of irrelevant traffic and you want to see your performance without those pages.
Pages
All pages can be viewed in Analytics and show the metrics mentioned above for them. You can also click on them to get a more in-depth view of the specific keywords these pages are getting clicks on:
Here is what it looks like when you click on a specific page:
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