Google product feed examples (from 2 different online stores)

If you are about to generate a product feed to use in Google Merchant center, you might be looking for an actual example of a feed and how it looks like.

We have gathered 2 examples of such feeds.

The samples follows Google’s required attributes (and a few optional ones) for Shopping ads and Google free listings.

You can also always check out Googles own example here: https://developers.google.com/product-review-feeds/sample

Note that this feed uses the RSS/XML format commonly submitted to Merchant Center.

Example from a online outdoor store

Below is an example of a simple XML product feed containing 5 outdoor products.

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<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Outdoor Journey Store</title>
    <link>https://www.adventuregearpro.com</link>
    <description>Gear and apparel for camping, hiking, and backpacking</description>

    <item>
      <g:id>TL-1001</g:id>
      <g:structured_title>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Rest Under the Stars: AI-Enhanced TranquilLight Sleeping Bag (Regular)"</g:content>
      </g:structured_title>
      <g:structured_description>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Stay warm on cool nights with the AI-Enhanced TranquilLight Sleeping Bag. Designed to retain heat while remaining breathable, it ensures restful sleep for backpackers and car campers alike."</g:content>
      </g:structured_description>
      <g:link>https://www.adventuregearpro.com/tranquillight-sleeping-bag</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/tranquillight_sleeping_bag.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>99.99 USD</g:price>
      <g:brand>TranquilLight</g:brand>
      <g:color>Red/Grey</g:color>
      <g:condition>new</g:condition>
      <g:shipping>
        <g:country>US</g:country>
        <g:service>Standard</g:service>
        <g:price>7.50 USD</g:price>
        <g:min_transit_time>3</g:min_transit_time>
        <g:max_transit_time>5</g:max_transit_time>
      </g:shipping>
      <g:shipping_weight>2.0 lb</g:shipping_weight>
    </item>

    <item>
      <g:id>RR-2002</g:id>
      <g:title>RangeRider Hiking Boots</g:title>
      <g:description>Durable boots designed for traction and stability on rugged trails. Leather and mesh construction to keep feet protected and comfortable through any terrain.</g:description>
      <g:link>https://www.adventuregearpro.com/rangerider-hiking-boots</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/rangerider_hiking_boots.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>129.95 USD</g:price>
      <g:brand>RangeRider</g:brand>
      <g:color>Brown</g:color>
      <g:size>10</g:size>
      <g:gender>male</g:gender>
      <g:condition>new</g:condition>
      <g:shipping_label>OvernightEligible</g:shipping_label>
      <g:custom_label_0>Backpacking</g:custom_label_0>
    </item>

    <item>
      <g:id>AF-3003</g:id>
      <g:title>AquaFlow Hydration Pack</g:title>
      <g:description>Lightweight 2-liter hydration backpack with breathable shoulder straps. Perfect for trail running, mountain biking, or day hikes.</g:description>
      <g:link>https://www.adventuregearpro.com/aquaflow-hydration-pack</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/aquaflow_hydration_pack.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>45.00 USD</g:price>
      <g:brand>AquaFlow</g:brand>
      <g:color>Blue</g:color>
      <g:condition>new</g:condition>
      <g:product_detail>
        <g:section_name>Reservoir</g:section_name>
        <g:attribute_name>Capacity</g:attribute_name>
        <g:attribute_value>2 liters</g:attribute_value>
      </g:product_detail>
      <g:product_detail>
        <g:section_name>Material</g:section_name>
        <g:attribute_name>Fabric</g:attribute_name>
        <g:attribute_value>Ripstop nylon</g:attribute_value>
      </g:product_detail>
    </item>

    <item>
      <g:id>SM-4004</g:id>
      <g:title>SummitMaster Cookware Set</g:title>
      <g:description>Compact cookware kit with a non-stick pot, pan, kettle, and foldable utensils. Stacks together for easy packing, ensuring a quick meal after a long day on the trail.</g:description>
      <g:link>https://www.adventuregearpro.com/summitmaster-cookware</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/summitmaster_cookware.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>39.99 USD</g:price>
      <g:brand>SummitMaster</g:brand>
      <g:color>Grey</g:color>
      <g:condition>new</g:condition>
      <g:cost_of_goods_sold>22.00 USD</g:cost_of_goods_sold>
    </item>

    <item>
      <g:id>CE-5005</g:id>
      <g:title>CampEasy Folding Chair</g:title>
      <g:description>Sturdy, portable folding chair with a built-in cup holder and carrying strap. Ideal for relaxing around the campsite or cheering at outdoor events.</g:description>
      <g:link>https://www.adventuregearpro.com/campeasy-folding-chair</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/campeasy_folding_chair.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>24.50 USD</g:price>
      <g:brand>CampEasy</g:brand>
      <g:color>Green</g:color>
      <g:condition>new</g:condition>
      <g:product_highlight>Lightweight frame built for quick setup</g:product_highlight>
      <g:product_highlight>Durable fabric supports up to 300 lbs</g:product_highlight>
    </item>

  </channel>
</rss>

Example from a running shoe webshop

Below is an example of a simple XML product feed containing 5 running shoes.

<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Runners Choice Store</title>
    <link>https://www.realrunpro.com</link>
    <description>Premium running shoes for athletes of all levels</description>

    <item>
      <g:id>VB-101</g:id>
      <g:structured_title>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Stride with Power: AI-Inspired Velocity Boost Men’s Running Shoes (Size 10)"</g:content>
      </g:structured_title>
      <g:structured_description>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Experience the perfect fusion of speed and comfort with the AI-Inspired Velocity Boost. Engineered for responsive cushioning and energizing rebound, these men’s running shoes help you tackle every mile with ease."</g:content>
      </g:structured_description>
      <g:link>https://www.realrunpro.com/velocity-boost-men</g:link>
      <g:image_link>https://www.realrunpro.com/images/velocity_boost.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>119.99 USD</g:price>
      <g:brand>SpeedPro</g:brand>
      <g:color>Black/White</g:color>
      <g:size>10</g:size>
      <g:gender>male</g:gender>
      <g:condition>new</g:condition>
      <g:shipping>
        <g:country>US</g:country>
        <g:service>Standard</g:service>
        <g:price>5.99 USD</g:price>
        <g:min_transit_time>2</g:min_transit_time>
        <g:max_transit_time>5</g:max_transit_time>
      </g:shipping>
      <g:shipping_weight>1.5 lb</g:shipping_weight>
    </item>

    <item>
      <g:id>CR-202</g:id>
      <g:title>CloudRunner Women’s Lightweight Running Shoes</g:title>
      <g:description>Breathable, responsive running shoes designed for women seeking a cloud-like ride. The upper mesh keeps feet cool, while the foam midsole delivers superior cushioning.</g:description>
      <g:link>https://www.realrunpro.com/cloudrunner-women</g:link>
      <g:image_link>https://www.realrunpro.com/images/cloudrunner.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>99.00 USD</g:price>
      <g:brand>CloudRunner</g:brand>
      <g:color>Mint Green</g:color>
      <g:size>8</g:size>
      <g:gender>female</g:gender>
      <g:condition>new</g:condition>
      <g:shipping_label>ExpressEligible</g:shipping_label>
      <g:custom_label_0>Performance</g:custom_label_0>
    </item>

    <item>
      <g:id>TM-303</g:id>
      <g:title>TrailMaster Unisex Rugged Trail Runners</g:title>
      <g:description>Conquer off-road paths with TrailMaster’s rugged traction design. Suitable for all genders, the reinforced upper and outsole grip let you run trails with confidence.</g:description>
      <g:link>https://www.realrunpro.com/trailmaster-unisex</g:link>
      <g:image_link>https://www.realrunpro.com/images/trailmaster.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>110.00 USD</g:price>
      <g:brand>TrailMaster</g:brand>
      <g:color>Gray/Red</g:color>
      <g:size>9</g:size>
      <g:gender>unisex</g:gender>
      <g:condition>new</g:condition>
      <g:product_detail>
        <g:section_name>Outsole</g:section_name>
        <g:attribute_name>Material</g:attribute_name>
        <g:attribute_value>High-grip rubber with deep lugs</g:attribute_value>
      </g:product_detail>
      <g:product_detail>
        <g:section_name>Upper</g:section_name>
        <g:attribute_name>Material</g:attribute_name>
        <g:attribute_value>Water-resistant synthetic mesh</g:attribute_value>
      </g:product_detail>
    </item>

    <item>
      <g:id>ES-404</g:id>
      <g:title>EcoStride Kids’ Running Shoe</g:title>
      <g:description>Designed with eco-friendly materials, these shoes are lightweight and supportive for active kids. Durable sole for playground fun and daily jogs.</g:description>
      <g:link>https://www.realrunpro.com/ecostride-kids</g:link>
      <g:image_link>https://www.realrunpro.com/images/ecostride_kids.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>59.99 USD</g:price>
      <g:brand>EcoStride</g:brand>
      <g:color>Blue/Yellow</g:color>
      <g:size>1</g:size>
      <g:gender>unisex</g:gender>
      <g:condition>new</g:condition>
      <g:cost_of_goods_sold>25.00 USD</g:cost_of_goods_sold>
    </item>

    <item>
      <g:id>MX-505</g:id>
      <g:title>MarathonX Men’s Racing Flats</g:title>
      <g:description>Ultra-lightweight flats built for speed on race day. The low-profile midsole provides a close-to-ground feel, maximizing your performance from 5K to marathon.</g:description>
      <g:link>https://www.realrunpro.com/marathonx-men</g:link>
      <g:image_link>https://www.realrunpro.com/images/marathonx.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>129.50 USD</g:price>
      <g:brand>MarathonX</g:brand>
      <g:color>Neon Orange</g:color>
      <g:size>10</g:size>
      <g:gender>male</g:gender>
      <g:condition>new</g:condition>
      <g:product_highlight>Featherweight design that reduces fatigue over long distances</g:product_highlight>
      <g:product_highlight>Enhanced forefoot traction for explosive take-offs</g:product_highlight>
    </item>

  </channel>
</rss>

Frequently Asked Questions about Google Product Feed Examples

I have gathered some of the most frequent questions you might have related to these examples.

What is a Google product feed?

A Google product feed is a file containing a list of products and their attributes, formatted to meet Google Merchant Center requirements, enabling your products to appear in Google Shopping ads and free listings.

Why is the RSS/XML format used for Google product feeds?

The RSS/XML format is widely used for Google product feeds because it is structured, machine-readable, and compatible with Google Merchant Center, ensuring seamless integration and data processing.

What are the required attributes in a Google product feed?

Required attributes in a Google product feed include product ID, title, description, link, image link, availability, price, brand, and condition, among others, to provide comprehensive product information for Google Shopping.

Can I include optional attributes in my product feed?

Yes, you can include optional attributes such as color, size, gender, shipping details, and custom labels to enhance your product listings and improve search relevance and targeting.

How do I ensure my product feed is optimized for Google Shopping?

To optimize your product feed for Google Shopping, ensure all required attributes are accurately filled, use high-quality images, include relevant keywords in titles and descriptions, and regularly update your feed to reflect current inventory and pricing.

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