How to Find Ecommerce Trending Keywords

Whether I’m shopping for new running shoes or a stylish coat, I often find myself drawn toward items that are popular right now. And I’m not alone: When we shop for ourselves, most of us tend to buy what’s currently in style.

But how do you, as an ecommerce company, actually use these trends? And how can SEO help you get noticed by more potential buyers?

In this post, we look at how trending keywords support ecommerce growth. We explain how to find these popular terms, what ecommerce keywords might look like, and how to use Google Trends and other tools so your online store climbs to the top of search results.

I’ll also share five detailed optimization tips for your site’s key pages along with a handy FAQ.

What Are Ecommerce Keywords?

Here’s what we mean by ecommerce keywords:

1. Broad keywords: These might be general styles or categories, such as “running shoes” or “faux leather jackets.”
2. Collection or category-based words: Think along the lines of “men’s sneakers,” “evening dresses,” or "summer sales.”
3. Specific product terms: Items like “Nike Air Max 2024 edition” or “12-cup programmable coffee maker.”
4. Trending style combos: For example, “boho chic maxi dresses” or “minimalist Nordic décor.”
5. Seasonal items: “Mother’s Day gift sets” or “Halloween home décor.”

Any search term that helps connect your products to a ready-to-buy customer is an ecommerce keyword. Some focus on entire categories (“Bamboo furniture sets”), while others target brand names or particular product features (“all-natural skincare kit with retinol”).

Short vs. Medium vs. Long

Below is a table that shows how these ecommerce keywords differ by length and specificity:

Using a mix of short, medium, and long keywords can help you reach customers at various buying stages.

Finding Trending Keywords with Google Trends

Many SEO experts choose Google Trends because it’s free, easy, and offers real-time data on what people want right now.

Here’s how it works:

• Plug in a term: For example, type “ceramic planters.”
• See the interest over time: Google Trends shows a graph of search volume over the past day, month, or year.
• View related queries: The tool also suggests other terms—for example, you might see “self-watering ceramic planter” spiking in popularity.
• Geographic breakdown: Find out which states or regions search most for these terms.
• Compare multiple terms: Check if “ceramic planter” is more popular than “metal planter” by comparing them on the same chart.

How to Use This for Your Market

1. Watch for rising trends: Spot a product keyword that is gaining interest—maybe many people are now looking for “oversized denim jackets.”
2. Seasonal insights: Review patterns over the year. For example, “pool floats” might peak every May or June.
3. Adjust your content: If you notice “minimalist stationery collections” gaining momentum, add that exact phrase to product descriptions or blog posts.
4. Adjust your inventory: If searches for “pastel maxi dresses” are increasing fast, boost your pastel offerings or feature them prominently.

In the end, Google Trends helps you find those “want-it-right-now” items so you can adapt quickly to meet demand.

Five Actionable SEO Tips for Your Ecommerce Pages

Now that you’ve identified which keywords are popular in your market, here are five detailed tips for including them on your site.

1) Optimize Category Pages

Category pages are prime spots for using broad or medium-tail keywords such as “men’s formal shoes” or “kitchen storage solutions.” Improve these pages by:

• Adding descriptive copy: Write 150-300 words at the top or bottom of each page. For example: “Browse our range of men’s formal shoes made from genuine leather and featuring modern designs.”
• Including your main keyword: If the focus is “LED living room lamps,” include it in the H1, meta description, and image alt texts.
• Internal linking: Use links from your homepage or blog to boost the authority of these category pages.

Bonus: Enhance your category pages further by linking relevant subcategories like “Wingtip Dress Shoes” or “Loafer Dress Shoes.”

2) Improve Product Pages

Product pages are where buyers make a decision. If your trending keyword is “non-toxic baby utensils,” be sure to include it in:

• The Product Title: Keep it clear and short, with the keyword near the start.
• Meta Title & Description: For example, “Non-toxic baby utensils: BPA-free toddler cutlery sets.”
• Detailed Description: List features, materials, and usage tips. People appreciate bullet points in product descriptions.
• Alt Text for Images: Include the product name and trending term, for example, “BPA-free non-toxic baby spoons in pink.”

3) Create Trending Topic Landing Pages (If Relevant)

Sometimes a particular brand or style combination catches on. If “Korean skincare vitamin C serums” is popular, a dedicated landing page can showcase all the related products. On that page you can:

• Introduce the trend in a couple of short paragraphs.
• Highlight selected items from your store.
• Use a friendly URL like /korean-skincare-vitaminC.
• Keep the page updated with new arrivals, customer reviews, or a brief Q&A section.

4) Write Long-Form Content or Guides

Even if your ecommerce site doesn’t have a blog, adding in-depth articles can capture visitors who are in the early stages of research. For example:

• Trends: If “cottagecore party décor” is popular, write an article like “How to Throw a Cottagecore Party: Décor Essentials.”
• Product Education: Many might search for “How to choose the right dog harness.” A well-organized how-to article can rank and gently suggest harnesses available in your store.
• Buyer Guides: When interest in a specific brand or style spikes, a guide such as “Brand A vs. Brand B: Which Cozy Sweater is Best?” can be very helpful.

5) Use Backlink and PR Opportunities

Off-page SEO is also important. You want your trending products and your brand mentioned on other sites. For example:

• Reach out to editors or influencers: For example, “We see ‘vegan suede jackets’ gaining popularity. Our top picks are sure to impress your readers!”
• Include trending topics in your PR materials: If publications are discussing “new wave coffee drippers,” see if you can have your brand quoted or featured.
• Get noticed in gift guides: Aim for features in magazines, online channels, or influencer gift guides, especially during holiday seasons.

By applying these five tips, you can improve your site’s search rankings page by page while ensuring your popular keywords are given a solid place to work.

Frequently Asked Questions

Here i have gathered the most asked questions about Ecommerce SEO.

How long does eCommerce SEO take to show results?

It depends on factors like your site’s authority, competition, and how well your site is optimized right now. You might see improvements in 2-3 months for less competitive keywords, while tougher terms may take longer.

Can I just rely on paid ads instead of focusing on trending SEO keywords?

Paid ads can work, but they require ongoing investment. When you stop paying, the traffic stops. SEO can offer lasting benefits once your site starts ranking, often at a lower cost overall.

Do I need a blog if I’m only selling products?

A blog is not required, but it can help capture visitors early in the buying process, build trust with your brand, and target more specific search phrases. That content can then help guide visitors toward your product pages.

Are there free tools besides Google Trends for spotting trends?

Yes, you might try tools like AnswerThePublic or check Amazon’s best-seller lists. Social media networks like TikTok can also reveal short-lived trends. Combining different tools can give you a fuller picture.

What if my product goes out of stock or a trend ends?

If a product is permanently out of stock, remove or redirect that page. Alternatively, adjust the content to focus on a more general product or a new trend. You can often repurpose pages for other relevant or long-lasting terms.