How to Find Low Hanging Fruit Keywords: 5 Strategies for Boosting SEO Traffic (2024)

When it comes to driving traffic to your website, the challenge of standing out amidst fierce online competition can be daunting. While some keywords are highly competitive and difficult to rank for, there are also strategic opportunities—low hanging fruit keywords—that can provide quick wins. Identifying and leveraging these keywords can significantly boost your SEO efforts without the usual uphill battle.

What Are Low Hanging Fruit Keywords?

Low hanging fruit keywords are search terms and phrases that have relatively low competition but still hold potential for driving significant traffic to your site. These keywords provide an easier opportunity for ranking due to their specificity or long-tail nature. Unlike highly competitive keywords, low hanging fruit keywords allow you to achieve quicker SEO victories by targeting queries that your competitors might overlook or undervalue. These keywords generally have lower search volumes but can collectively drive a meaningful amount of targeted traffic, making them valuable assets in your SEO strategy.

Why Do You Need to Find Low Hanging Fruit Keywords?

Focusing on low hanging fruit keywords can significantly enhance your SEO strategy for a variety of compelling reasons. Utilizing these keywords allows you to bypass intense competition and target niche audiences more effectively. Here are some statistics that highlight the importance of finding low hanging fruit keywords:

• 70% of search queries are long-tail keywords, which represent low hanging fruit opportunities in many niches.
• 50% lower competition on average for long-tail keywords compared to head terms, making it easier to rank for them.
• Websites focusing on low hanging fruit keywords can experience an 80% increase in organic traffic within six months.

By integrating low hanging fruit keywords into your strategy, you set yourself up for more efficient and effective SEO performance, ultimately driving more organic traffic to your site.

5 Strategies for How to Find Low Hanging Fruit Keywords

Unlocking the potential of low hanging fruit keywords can be a game-changer for your SEO strategy, enabling you to target specific, less competitive search terms with ease. Use these five strategies to identify and leverage low hanging fruit keywords to boost your SEO traffic:

1. Use Google Autosuggest. Start typing a keyword related to your niche into the Google search bar, and see the suggestions that pop up. These suggestions are based on what people are frequently searching for, giving you insight into potential low competition keywords. This method is straightforward and can help you discover topics your audience is interested in.
2. Check Out Forums and Q&A Sites. Websites like Reddit, Quora, and niche-specific forums are goldmines for low hanging fruit keywords. People often ask very specific questions that can translate directly into long-tail keywords. By browsing these sites, you can see common queries and use them to inform your keyword strategy.
3. Audit Your Own Analytics. Look into your website’s analytics, particularly the search terms that bring users to your site. Often, you’ll find obscure, long-tail phrases that you are already ranking for without much effort. Optimizing content around these terms can help you boost your rankings further.
4. Explore Competitor Keywords. Use SEO tools to analyze your competitors’ websites and find out which keywords they rank for. This can reveal untapped keywords that you can target. Look for terms where your competitors are performing well but not optimizing fully, providing a clear path for you to overtake them.
5. Utilize Keyword Research Tools. Tools like SEO.AI or Ahrefs can help you identify low hanging fruit keywords. These tools often provide metrics such as search volume, keyword difficulty, and competition levels, making it easier to pinpoint keywords that are both low in competition and valuable.
6. Monitor Trends and Seasonality. By keeping an eye on trending topics and seasonal keywords, you can jump on opportunities as they arise. Tools like Google Trends can help you spot rising search queries before they become too competitive, allowing you to create content that meets upcoming demand.

Types of Low Hanging Fruit Keywords

Understanding the various types of low hanging fruit keywords can significantly enhance your SEO strategy. These keywords often come in different forms, each offering unique opportunities for driving traffic to your site. Here are the main types you should consider:

1. Long-Tail KeywordsLong-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they are closer to a point of purchase or when they're using voice search. These keywords typically have lower search volumes but higher conversion rates. Because they are specific, they tend to have less competition, making them easier to rank for.
2. Question-Based KeywordsQuestion-based keywords are those that begin with "how," "why," "what," "when," etc. People often type full questions into search engines, especially with the rise of voice search. Targeting these keywords can help you capture traffic from users looking for quick answers or detailed explanations, positioning your content as a helpful resource.
3. Local KeywordsLocal keywords are phrases that include local identifiers such as city names, neighborhoods, or regions. These are especially valuable for businesses that operate in specific geographic areas. By focusing on local keywords, you can attract customers who are searching for services or products within a specific location, often with less competition than broader keywords.
4. Branded KeywordsBranded keywords include the names of specific brands or products, often combined with descriptive terms or questions. These keywords are used by individuals who have already done some research and are comparing options or seeking more information. Optimizing for branded keywords can help you capture traffic from highly motivated users, even if they’re searching for competitors’ products.
5. Transactional KeywordsTransactional keywords signal strong purchase intent and often include terms such as “buy,” “discount,” “price,” or “deal.” These are used by people who are ready to commit to a purchase. Although these keywords can be competitive, finding less obvious variations can be a goldmine for conversions and sales.

By identifying and targeting these types of low hanging fruit keywords, you can efficiently improve your website’s visibility and attract more targeted traffic, ultimately leading to better engagement and higher conversion rates.

Steps to Find Low Hanging Fruit Keywords

Starting with these initial steps can help you identify and leverage low hanging fruit keywords to increase your SEO traffic effectively.

By following these steps, you'll be well on your way to finding low hanging fruit keywords that can enhance your SEO efforts and drive more targeted traffic to your website.

Frequently Asked Questions

Here are the most common questions that people ask about how to find low hanging fruit keywords.

What are low hanging fruit keywords?

Low hanging fruit keywords are terms that have low competition but high search volume. They are easier to rank for and can quickly boost your website's traffic.

How do I find low hanging fruit keywords?

You can find them by using keyword research tools, analyzing your current rankings, checking your competitors' keywords, and focusing on specific search intents.

Why are low hanging fruit keywords important for SEO?

They help you improve your site’s visibility without much effort. They are easier to rank for and can attract targeted traffic, leading to better engagement and conversions.

Can I use free tools to find these keywords?

Yes, free tools like Google Trends, Ubersuggest, and Keywords Everywhere can help you find low hanging fruit keywords. They provide valuable insights without the need for a subscription.

How often should I update my keyword strategy?

It’s best to review your keyword strategy at least every few months. This ensures that you stay up-to-date with trending keywords and maintain your competitive edge in SEO.