Should AI-generated content be labeled or not on my website?

Let's dive deep into the AI labeling debate and ask: Is a label truly necessary?

Written by
Torbjørn Flensted
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April 24, 2024

Remember the uproar when people discovered the wonders of Photoshop?

Everyone wanted every image to disclose if it was retouched.

But today?

It's just a given.

Most images are tweaked in some way, and no one's putting a sticker on them declaring so.


Because, at the end of the day, it’s about the story the image tells, not the tools used to tell it.

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Like Photoshop, AI is a tool. A rather impressive one, but a tool nonetheless.

With AI making waves in the content world, the question looms: to label or not to label?

But isn't labeling AI content like asking artists to disclose if they used synthetic versus natural brushes?

What is An AI Content Label?
An AI content label is a disclosure or tag added to content to indicate that it was generated or assisted by artificial intelligence. It's similar to a "watermark" or "seal" that informs readers or users about the origins of the content.

Delving deeper into AI Labeling content, let's unpack this. First and foremost, every new tool that emerges faces skepticism. Remember the early days of the internet?

Yet, with time, these tools become essential parts of our processes.

Transparency is critical. No debate there. However, it’s about the HOW.

Disclosing your editorial process – absolutely.

But placing a glaring "AI-generated" tag on every piece? Overkill.

"In the infancy of AI's role in content, this discussion is vital. But as we move forward, AI's involvement will be as commonplace as a writer using a keyboard. While transparency in editorial processes is paramount, labeling every piece of AI-influenced content? That seems a step too far. We don’t label every image that’s touched by Photoshop, do we?" – Torbjørn Flensted, Foudner of

AI and human collaboration shape SEO's future

When it comes to SEO, remember this:

Search engines prioritize user experience and content quality. Does a label enhance that experience? Not necessarily. Plus, as AI evolves, its touch will be present in nearly every piece of content. Does that mean every article will have a label? Seems impractical.

The heart of the matter is:

AI is a tool that aids content creation. Like Photoshop aids in image perfection, AI aids in content efficiency. The magic lies in the blend of human touch with AI efficiency.

That’s the future – a collaborative symphony of man and machine.

SEO Tip: Embrace AI as a tool in your arsenal. Like a painter with various brushes, use AI where it fits best, ensuring the final masterpiece – your content – resonates with your audience. And yes, while you’re at it, keep them informed about your processes. Transparency always wins.

FAQs about AI Labeling your SEO Content

Does an AI-label boost trustworthiness?

Not necessarily. Just like a Photoshop label doesn’t validate an image's authenticity. It's all about the content's quality and relevance.

Will AI labeling affect SEO rankings?

No. Search engines prioritize user experience and content quality. The focus remains on delivering valuable content.

How can I be transparent without labeling?

Discuss your content creation process on a dedicated page or in the about section. Let your audience in on the magic behind the scenes.

Does Google penalize AI-generated content?

No, Google doesn’t penalize AI-generated content. They care about content quality and relevance. If AI-generated content delivers that, it's welcomed in the search engine result pages.

How can I best use AI in content creation?

Think of AI as your assistant. Let it draft, suggest, and optimize, but always have the final say.

What's the future of AI in SEO?

AI will continue to play a significant role in SEO. However, like any tool, it's how you use it that determines your success.

Should AI-generated content be labeled or not on my website?

This is an article written by:

Passionate SEO expert, Torbjørn Flensted, boasts two decades of industry experience. As the founder of and having run an SEO agency for 13 years, he's spent the last decade pioneering cutting-edge tools, transforming how agencies and professionals approach Search Engine Optimization.