Local SEO Statistics: 30 Essential Insights for 2023

Discover essential local SEO statistics and insights to boost your online presence, attract more customers, and outshine your competition.

Written by
SEO.AI's Content Team
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September 18, 2023

Countless local businesses struggle to remain visible to their target audiences in today's digital marketplace.

Consumers are searching for nearby services with increasing frequency, and if your local business isn't optimized for these searches, you're likely missing out on significant opportunities.

Picture this: a potential customer in your area searches for a product or service you offer. Instead of finding your business, they're presented with your competitors, all because you haven’t leveraged the power of local SEO.

This lead to lost sales and allows your competitors to strengthen their foothold in your market.

Read more: Why Use Artificial Intelligence SEO Tools?

In this comprehensive guide on local SEO, you'll discover compelling statistics, best practices, and actionable insights.

Whether you're a seasoned marketer or just getting started, this article will equip you with the knowledge and tools to elevate your local online presence, attract more customers, and outshine the competition.

The 10 Most Valuable Insights and How To Leverage Them for Business Growth

Before diving deep into the statistics of Local SEO, let's look at the most valuable insights for business owners.

In the table below, you'll find the Editor's Choice of insights along with recommendations on how you can use them for your benefit:

Statistic Actionable Insight
Over 75% of local searches convert into leads. Optimize Your Online Presence: Ensure your website is user-friendly, with relevant content and clear call-to-actions to convert those leads.
Local SEO leads have a close rate of nearly 15%. Nurture Those Leads: Implement follow-up strategies and offer promotions to entice these leads into becoming customers.
28% of local searches result in a purchase within 24 hours. Ensure Immediate Availability: Be ready to cater to these quick decisions by having updated inventory and easy checkout processes.
64% of small businesses have a local SEO presence. Stay Ahead of the Competition: Regularly update your local SEO strategy and monitor your rankings to remain relevant.
40% of local SEO campaigns achieve a 500% or better ROI. Invest in Local SEO: Allocate resources towards improving local SEO, knowing that the ROI can be significant.
People pay 22% more if the local business has a good online reputation. Prioritize Reputation Management: Actively seek customer reviews, respond to feedback, and ensure accurate business information online.
25% of a business's website traffic comes from local searches. Localize Your Content: Use local keywords and provide content that appeals to local issues or interests.
The average top 10 local search result page is over 2 years old. Consistent Content Creation: Regularly update and add content to boost domain authority and maintain a spot in top search results.
58% of people search for local businesses on smartphones daily. Mobile Optimization is Key: Ensure your website is mobile-responsive and test its performance on various devices.
78% of local mobile searches result in an offline purchase. Integrate Online with Offline: Use online platforms to offer in-store promotions or events to drive offline sales.

Leverage these insights to refine your marketing strategies, ensuring you get the most out of your local SEO efforts.

The Power of “Near Me” Searches

Your customers are using Google to find businesses nearby. If your local business isn’t optimized for local SEO, you're missing the primary way customers discover services around them.

Need help optimizing your content? AI for SEO: How to Find the Perfect Tool

Eye-Opening Local SEO Statistics

Example of the importance of local SEO from X (Twitter).

Trends in Local SEO Over the Years

If you're still unsure about local SEO, these revealing stats will hopefully give you clarity and show how focusing on local searches is relevant to you:

  • Daily Dependency: In 2019, one-third of online consumers daily searched for local businesses.
  • Rising Online Searches: BrightLocal’s 2023 survey indicates that online local business searches spiked to 98% in 2022 from 90% in 2019.
  • The Power of Reviews: Brands have noticed a significant link between their online reviews and their standings in local search results. Specifically, 90% have observed how reviews directly impact their local rankings.
  • Millennials’ Behavior: Reviewtrackers' 2021 research revealed that 42% of millennials visit a business after a local search, especially when mobile.

Insights into Local Business Behavior

Focusing on local SEO generally has enormous potential since many businesses still neglect to optimize for local searches.

  • Physical Presence: 61% of shoppers favor local businesses with both physical locations and online presence.
  • SEO Popularity: According to Brandmuscle's 2020 research, 46% of local partners use SEO, and 79% find it effective.
  • Optimization Gap: 58% of businesses still don't prioritize local SEO. With the competition set to intensify, now is the opportune moment to focus on local SEO and establish a competitive edge.
  • The Traffic and Lead Challenge: While only a third of businesses emphasize local SEO, 61% cite generating traffic and leads as their top concern.
Example of how to optimize your SEO strategy for local search from X (Twitter).

Local Search vs. Paid Ads

Why not just pay for ads? Here’s why:

  • Organic Wins: A 2018 study showed organic results get the most clicks.
  • Rapid Search Trends: “Where to buy” + “Near me” searches surged 200% between 2017 and 2019.
  • Local and Organic Search has a 22% session share and gives the highest ROI with the most page views per session (compared with other channels).
  • Astounding Returns: A staggering 40% of local SEO campaigns boast an ROI of 500% or more.
  • The Value of Online Reputation: Your online reputation improves your brand's value. If you've cultivated a positive online image, consumers are prepared to pay a premium—up to 22% more—for your local products or services.
All keywords aren't equally good. Here's Why you should Use AI for Your Keyword Research

Google Maps and Business Listings Insights

Make your business findable:

Example from X (Twitter) of what to focus on when targeting local customers.

Mobile SEO: Your Customers are on the Go

You may spend a lot of time at a desktop, but your potential customers search for products and services whenever they need to or have the time, which is often on the go.

Local SEO is Your Shortcut to More Traffic and Leads

Local SEO is more than a strategy; it’s the way to connect with your community. Whether you’re a lawyer, retailer, or any local business, focusing on Google searches with local intent is crucial.

Read more: Beyond the 4 Types of Search Intent: Think Outside the Boxes

Let these stats guide your efforts, and remember to leverage the powerful SEO tools available online – there's no reason to lift the burden alone.

Local SEO Statistics: 30 Essential Insights for 2023

This is an article written by:

The Content Team is comprised of several SEO.AI staff members, augmented by AI. We share a deep passion for all things AI, with a particular emphasis on SEO-related topics