How Many Users are on X?
As of early 2025, X (formerly Twitter) is estimated to have 650 million monthly active users.
Daily active users range between 240–300 million. It is projected that if X maintains its current pace of feature development and global expansion, it could surpass 700 million monthly average users by late 2025.
"In early 2025, X (formerly Twitter) boasts an estimated 650 million monthly active users. For those curious about how many users are on X daily, the figures range from 240 to 300 million."
What Is X?
Originally launched in 2006 as Twitter, it became an early pioneer in “microblogging” by allowing users to post short, real-time updates. X underwent a major rebrand in 2023 after being acquired by Elon Musk.
In 2023, Musk introduced a vision to turn Twitter into an “everything app,” incorporating payments, subscription features, and more. Beyond its trademark real-time feed, X now supports longer posts, audio chats (X Spaces), video podcasts, and even e-commerce integrations.
Since the acquisition, X remains privately held and does not release public quarterly earnings or user data as it did when it operated under Twitter, Inc.
X's User Growth Over the Years
Here is a table that shows the growth of X's userbase over the years:
Key Highlights of X Since Launch
Here are the key highlights of X since 2006.
2006: Twitter Launches
Launch of Twitter, pioneering the concept of "microblogging" with real-time updates. Initially, the platform allowed users to share 140-character messages, quickly becoming a hub for concise communication and instant news sharing.
For more information about work staff at X and the development of it, check out our article on how many people work at X.
2009: Retweet Feature Introduced
Introduction of the "Retweet" feature, allowing users to share others' posts easily. This feature significantly enhanced content virality, enabling users to amplify messages and engage in broader conversations across the platform.
2010: Trending Topics Implemented
Implementation of the "Trending Topics" feature, highlighting popular discussions. This addition provided users with a snapshot of the most talked-about subjects globally, cementing Twitter's role as a real-time pulse of public opinion and events.
2013: User Milestone Achieved
Surpassed 200 million monthly active users, driven by celebrity adoption and brand promotions. Twitter became a key platform for public figures and brands to connect with audiences, leveraging its reach for marketing and engagement.
2015: Moments Feature Introduced
Introduction of "Moments," a feature to curate stories showcasing the best of what's happening on Twitter. This allowed users to explore curated content around major events, news, and cultural moments, enhancing the platform's storytelling capabilities.
2016: Live Streaming Launched
Launch of live-streaming capabilities with Twitter Live, enhancing real-time event coverage. This feature enabled users to broadcast live video directly from the platform, offering an immersive way to experience events as they unfold.
2017: Character Limit Expanded
Expansion of tweet character limit from 140 to 280 characters, allowing for more expressive communication. This change was made to give users more room to express their thoughts while maintaining the brevity that Twitter is known for.
2020: Fleets Feature Added
Introduction of "Fleets," a feature for temporary posts similar to Instagram Stories (later discontinued). Fleets allowed users to share ephemeral content that disappeared after 24 hours, encouraging more casual and spontaneous interactions.
2022: Musk Acquisition Completed
Acquisition by Elon Musk, leading to significant internal restructuring and feature overhauls. This marked a new era for the platform, with Musk's vision focusing on transforming Twitter into a comprehensive "everything app."
2023: Rebrand to X
Rebrand to X, with a vision to become an "everything app," integrating payments, subscriptions, and more. This rebranding effort aimed to expand the platform's functionality beyond social media, incorporating diverse services and features.
2024: X Spaces Launched
Launch of X Spaces for audio chats, expanded video content, and e-commerce integrations. These additions provided users with new ways to interact and monetize content, fostering a more dynamic and versatile user experience.
2025: Continued User Growth
Continued growth with 650 million monthly active users, focusing on creator tools and global expansion. X's ongoing development and feature enhancements aim to attract a broader audience and support content creators in monetizing their work.
X Demographics
Here are some statistics on the demographics of X users
Age Group
As expected, the largest amount of X users are younger, ranging fro 18-34 years old.
User Types
X is used by a mix of people. The table below identifies who they are and what they do on the platform.
Where Are X’s Users Located?
X's user base is globally diverse, with the United States leading with 70 to 80 million users. Asia, particularly India and Indonesia, follows closely with 100 to 120 million users, driven by mobile adoption.
Japan and Brazil contribute 50 to 60 million users, known for high engagement in entertainment and pop culture. This distribution highlights X's broad appeal and adaptability across different regions.
15 Additional Facts About X
Here are 15 extra facts about X that you should know:
1. High Volume of Posts
X users collectively produce an estimated 500+ million posts per day, often peaking during major global events.
2. Peak Live Event Activity
Sporting events, awards shows, and political debates can double or triple typical daily engagement.
3. Influencer Growth
Despite intense competition from Instagram and TikTok, thousands of new influencers and niche experts launch paid newsletters or subscriber-only content on X every month.
4. Language Diversity
Engagement levels on X are significantly influenced by trending topics and real-time discussions, driving user interaction across diverse interests.
5. Content Engagement
Engagement levels on X are significantly influenced by trending topics and real-time discussions, driving user interaction across diverse interests.
6. Global Reach
X is available in over 40 languages, making it accessible to a diverse global audience and facilitating cross-cultural communication.
7. Real-Time News Source
X is often the first platform where breaking news is shared, making it a go-to source for real-time updates and information.
8. Hashtag Power
Hashtags on X are a powerful tool for organizing conversations, with some trending hashtags generating millions of interactions within hours.
9. Verified Accounts
X has a robust system for verifying accounts, helping users identify authentic profiles of public figures, brands, and organizations.
10. Monetization Opportunities
X offers various monetization options for creators, including Super Follows, which allow users to subscribe to exclusive content.
11. Algorithmic Timeline
X uses an algorithmic timeline to show users the most relevant and engaging content, enhancing the user experience.
12. Security Features
X continuously updates its security features to protect user data and privacy, maintaining trust among its user base.
13. Community Guidelines
X enforces community guidelines to ensure a safe and respectful environment, addressing issues like harassment and misinformation.
14. Environmental Initiatives
X is committed to sustainability, implementing measures to reduce its carbon footprint and promote environmental responsibility.
15. Developer Support
X provides extensive support for developers through its API, enabling the creation of innovative applications and integrations.
The Power of Hashtags on X
Hashtags are a fundamental feature of X, playing a crucial role in organizing and amplifying conversations across the platform. They allow users to easily find and participate in discussions on specific topics, making X a dynamic space for real-time engagement.
How Hashtags Work
When you add a hashtag to your post, it becomes part of a larger conversation. Clicking on a hashtag shows all the posts that include it, providing a snapshot of what people are saying about a particular topic. This feature is especially useful during live events, breaking news, and trending discussions, where users can quickly access a wealth of perspectives and information.
Top 50 Hashtags on X
These were the 50 most popular hashtags in 2024:
Frequently Asked Questions
We answered the most commonly asked questions about X and its userbase.
How does X compare to TikTok in terms of user base?
X and TikTok serve different purposes, with TikTok focusing on short-form video content and entertainment. TikTok boasts over 1 billion monthly active users, surpassing X in terms of user base, but X remains a leader in real-time news and public conversations.
What are the most popular features on X?
Some of the most popular features on X include Spaces for live audio discussions, trending topics for real-time updates, and video content that enhances user interaction. These features contribute significantly to user engagement and platform popularity.
How has X evolved since its rebranding?
Since rebranding to X, the platform has expanded its offerings to include more diverse services such as integrated payments and subscriptions. This evolution aims to transform X into a comprehensive "everything app," broadening its appeal and functionality.
What challenges does X face in 2025?
In 2025, X faces challenges such as increasing competition from other social media platforms, maintaining user privacy and security, and adapting to changing user preferences. Addressing these challenges is crucial for sustaining growth and user satisfaction.
How does X compare to TikTok in terms of user base?
X and TikTok serve different purposes, with TikTok focusing on short-form video content and entertainment. TikTok boasts over 1 billion monthly active users, surpassing X in terms of user base, but X remains a leader in real-time news and public conversations.
What are the most popular features on X?
Some of the most popular features on X include Spaces for live audio discussions, trending topics for real-time updates, and video content that enhances user interaction. These features contribute significantly to user engagement and platform popularity.
How has X evolved since its rebranding?
Since rebranding to X, the platform has expanded its offerings to include more diverse services such as integrated payments and subscriptions. This evolution aims to transform X into a comprehensive "everything app," broadening its appeal and functionality.
What challenges does X face in 2025?
In 2025, X faces challenges such as increasing competition from other social media platforms, maintaining user privacy and security, and adapting to changing user preferences. Addressing these challenges is crucial for sustaining growth and user satisfaction.
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