Written by SEO.AI's Content Team on Jan 21, 2025

How many users on TikTok? Statistics & Facts (2025)

Here are the facts and statistics you need to know about TikTok (Updated January 2025).

How Many Active Users on TikTok?

TikTok has 1,925 billion users globally, with over 170 million monthly active users in the United States alone. It has become one of the fastest-growing social media platforms, surpassing the user base of Facebook and Instagram in a shorter time frame.

TikTok has 1,925 billion users globally, with 170 million monthly active users in the United States.

TikTok Key Statistics

  • TikTok has 1,925 billion users globally, with 170 million monthly active users in the United States.
  • The average daily time spent on TikTok has more than doubled from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024.
  • The most popular categories on TikTok are Entertainment, Dance, and Pranks, with billions of views each.
  • Top influencers on TikTok include Charli D'Amelio, Khabane Lame, and Addison Rae, each with tens of millions of followers.
  • TikTok's user base has grown exponentially from 133 million in 2018 to over 1,925 billion in 2024.
  • Daily active users on TikTok have skyrocketed into the millions, reflecting the platform's ability to engage users on a daily basis.

Tiktok's Background

  • Debut: September 2016 in China, August 2018 Globally
  • Headquarter: Beijing, China
  • Language Availability: Supports 40 languages
  • Sector: Social Media Networking
  • Owner: ByteDance
Former Bytedance CEO and co-founder and TikTok founder, Zhang Yiming

Charting TikTok's Explosive Growth from Launch to 2024

Over the years, TikTok has witnessed a tremendous growth in its user base. With its unique and engaging content, it has captivated the attention of millions of users globally. In fact, the number of active users on TikTok has soared to new heights, surpassing even the most established social media platforms. Let's take a closer look at the graph below to see the remarkable growth in active users on TikTok.

Tools For Small Businesses Table

Year

TikTok users

2025 (estimated end of year)

2,263,000,000

2024

1,925,000,000

2023

1,587,000,000

2022

1,366,000,000

2021

902,000,000

2020

700,000,000

2019

381,000,000

2018

133,000,000

TikTok's popularity is truly reflected in how content creators manage to keep millions of users engaged on a daily basis. This has caused the number of daily active users to skyrocket into the millions.

TikTok Annual Users by Region

The table below illustrates the significant growth of TikTok's active user base over the years:

Tools For Small Businesses Table

Year

Asia Pacific

North America

Europe

LatAm

MENA

2024

854,000,000

233,000,000

284,000,000

217,000,000

178,000,000

2023

682,000,000

192,000,000

238,000,000

207,000,000

171,000,000

2022

590,000,000

169,000,000

199,000,000

168,000,000

129,000,000

2021

404,000,000

110,000,000

138,000,000

97,000,000

82,000,000

2020

300,000,000

82,000,000

104,000,000

61,000,000

55,000,000

2019

185,000,000

49,000,000

59,000,000

33,000,000

28,000,000

2018

88,000,000

12,000,000

8,000,000

5,000,000

6,000,000

The table illustrates the growth of TikTok users from 2018 to 2023 across various regions. The Asia Pacific region, excluding China and India, leads with user numbers rising from 88 million to an estimated 682 million. North America and Europe follow, with users increasing from 12 million and 8 million in 2018 to projected 192 million and 238 million in 2023, respectively.

Latin America and the Middle East and North Africa (MENA) region have also seen substantial growth. Latin America's user base has grown from 5 million in 2018 to an estimated 207 million in 2023. Similarly, the MENA region's user numbers have increased from 6 million in 2018 to an estimated 171 million in 2023.

TikTok Demographics

Here are some statistics about the demographics of TikTok users

TikTok User Demographics by Age and Gender

The table below provides a snapshot of TikTok's user demographics, highlighting the distribution of users across different age groups and genders. It reveals that the platform is most popular among younger audiences, particularly those aged 18-34, with a slightly higher proportion of male users in each age bracket.

Tools For Small Businesses Table

Age Group

Proportion of TikTok Users

Female

Male

18-24 years

34.8%

15.9%

18.9%

25-34 years

34.0%

14.9%

19.1%

35-44 years

15.7%

6.9%

8.8%

45-54 years

8.1%

3.8%

4.3%

55+ years

7.4%

3.7%

3.7%

What Percent of TikTok Users Are American? Users Based on Country

16.75% of TikTok's user base is American, meaning over 167.5 million users in the United States alone.

The table below outlines the percentage of TikTok users from various countries, with the United States leading the list. This data highlights TikTok's global reach and its significant user base in the U.S., which accounts for a substantial portion of the platform's total visits.

Tools For Small Businesses Table

Country

Percentage of TikTok Users

Number of Visits

US

16.75%

415.4 million visits

Brazil

6.1%

151.4 million visits

Indonesia

4.12%

102.2 million visits

Mexico

3.75%

93 million visits

UK

2.98%

73.8 million visits

Most Followed Category

Here's a breakdown of the most popular content categories on TikTok, along with their respective views in billions:

Tools For Small Businesses Table

Category

Views

Entertainment

535,000,000,000

Dance

181,000,000,000

Pranks

79,000,000,000

Fitness/sports

57,000,000,000

Home reno/DIY

39,000,000,000

Beauty/skincare

33,000,000,000

Fashion

27,000,000,000

Recipes/cooking

18,000,000,000

Life hacks/advice etc.

13,000,000,000

Pets

10,000,000,000

Outdoors

2,000,000,000

The table shows that Entertainment, Dance, and Pranks are the most popular categories, garnering 535 billion, 181 billion, and 79 billion views respectively. The data suggests that these categories are the most engaging for the TikTok user base, indicating where content creators might focus their efforts for maximum reach.

But who is the most followed on the platform?

The 50 Most Followed Users on TikTok

Below is a list of the most followed influencers on TikTok, with their follower counts:

Tools For Small Businesses Table

Rank

Influencer

Followers

1st

Khabane Lame

162,400,000

2nd

Charli D'Amelio

157,000,000

3rd

MrBeast

110,800,000

4th

Bella Poarch

94,200,000

5th

Addison Rae

88,600,000

6th

TikTok

88,000,000

7th

Kimberly Loaiza

83,200,000

8th

Zach King

82,100,000

9th

Domelipa

76,900,000

10th

The Rock

76,400,000

11th

cznburak

75,000,000

12th

Will Smith

74,900,000

13th

BTS

71,200,000

14th

BILLIE EILISH

69,600,000

15th

Jason Derulo

65,700,000

16th

WILLIE SALIM

64,200,000

17th

Selena Gomez

58,100,000

18th

Kylie Jenner

56,900,000

19th

YZ

56,500,000

20th

VILMEI✨

55,600,000

21st

バヤシ🥑Bayashi

55,400,000

22nd

Dixie D'Amelio

55,300,000

23rd

Karol G

55,000,000

24th

Spencer X

54,900,000

25th

Real Madrid C.F.

54,100,000

26th

Loren Gray

53,500,000

27th

HOMA

52,900,000

28th

Michael Le

50,900,000

29th

Kris HC

50,700,000

30th

Brent Rivera

50,200,000

31st

ROSÉ

50,100,000

32nd

ESPN

50,000,000

33rd

blackpinkofficial

49,300,000

34th

Carlos Feria

46,900,000

35th

Netflix

46,500,000

36th

Ria Ricis

46,300,000

37th

fcbarcelona

46,400,000

38th

Champions League

46,200,000

39th

JoJo Siwa

45,800,000

40th

Pongámoslo a Prueba

45,800,000

41st

omari.to

44,600,000

42nd

Niana Guerrero

44,200,000

43rd

Junya/じゅんや

44,200,000

44th

Joe Albanese

44,200,000

45th

Barstool Sports

43,200,000

46th

Katteyes

43,100,000

47th

ROD🫠

42,700,000

48th

psg

42,700,000

49th

avani

42,200,000

50th

noelgoescrazy

42,100,000

The table showcases the top influencers on TikTok, led by Khabane Lame with an impressive 162.4 million followers.

Khaby Lame is the largest creator on TikTok right now. If you dont know him from either TikTok or another social media platform, then you might have seen in recent BOSS ads, which he become a part of following his fame.

Following closely is Charli D'Amelio, who has captivated audiences with her dance and lifestyle content, boasting 157 million followers.

Other notable influencers include MrBeast, Bella Poarch, and even Hollywood star Will Smith. These influencers have harnessed the power of TikTok to reach and engage with millions of users worldwide.

What is the Average Screen Time on TikTok?

The average time users spend on TikTok has seen a significant increase over the years. Here's a breakdown of the average daily time spent on TikTok from 2019 to 2024:

Tools For Small Businesses Table

Year

Average daily time spent on TikTok

Change over previous year

2024

58 minutes, 24 seconds

↑ 3 minutes, 36 seconds

2023

55 minutes, 48 seconds

↑ 3 minutes, 48 seconds

2022

52 minutes

↑ 6 minutes, 42 seconds

2021

45 minutes, 18 seconds

↑ 6 minutes, 42 seconds

2020

38 minutes, 36 seconds

↑ 11 minutes, 12 seconds

2019

27 minutes, 24 seconds

-

In the 6 years of existence, Tiktok went from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024.

With the time more than doubling from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024, it's clear that TikTok's captivating content is giving other social media platforms a run for their users. This consistent growth in user engagement time underscores TikTok's expanding influence in the social media landscape.

Most Viewed Hashtags on TikTok

Here are the 20 most viewed hashtags on TikTok:

  1. #FYP - 55.41 trillion views
  2. #Foryou - 31.72 trillion views
  3. #Viral - 21.68 trillion views
  4. #Fypシ - 20.56 trillion views
  5. #Foryoupage - 19.56 trillion views
  6. #Parati (For you) - 8.43 trillion views
  7. #TikTok - 7.29 trillion views
  8. #Capcut - 6.11 trillion views
  9. #Fy - 6.08 trillion views
  10. #Trending - 5.39 trillion views
  11. #Funny - 4.25 trillion views
  12. #XYZBCA - 4.23 trillion views
  13. #Duet - 3.49 trillion views
  14. #fypシ゚viral - 2.97 trillion views
  15. #Viralvideo - 2.81 trillion views
  16. #Trend - 2.61 trillion views
  17. #Xuhuong (Trend) - 2.57 trillion views
  18. #Humor - 2.48 trillion views
  19. #اکسپلور (Explore) - 2.36 trillion views
  20. Pekomeh Дачи (Pekomeh Dachi) - 2.24 trillion views

Reflecting on TikTok's Unprecedented Growth

In just a few short years, TikTok has transformed from a new player in the social media landscape to a dominant force. With over 1,925 billion users globally, it has captivated audiences with its unique and engaging content. The platform's ability to keep users hooked is evident in the dramatic increase in average daily screen time, which more than doubled from 2019 to 2024.

TikTok's popularity spans across various content categories, with Entertainment, Dance, and Pranks leading the pack in terms of views. The platform has also given rise to a new generation of influencers, with figures like Charli D'Amelio and Khabane Lame amassing tens of millions of followers.

From its launch to 2023, TikTok's user base has grown exponentially, a testament to its wide appeal and the effectiveness of its content creators. As we look ahead, the continued growth of daily active users suggests that TikTok's influence is only set to grow.

Frequently Asked Questions

Here we answer some of the most frequently asked questions regarding the user base of TikTok

How Many Users Are on TikTok Globally?

TikTok has 1,925 billion users worldwide, with a significant portion of its user base located in the United States, where it boasts 170 million monthly active users.

What Is the Average Daily Time Spent on TikTok?

As of 2024, the average daily time spent on TikTok has increased to 58 minutes and 24 seconds, more than doubling since 2019.

Who Are the Top Influencers on TikTok?

The top influencers on TikTok include Khabane Lame with 162.4 million followers, Charli D'Amelio with 157 million followers, and MrBeast with 110.8 million followers. Other notable influencers are Bella Poarch and Addison Rae.

How Has TikTok's User Base Grown Over the Years?

TikTok's user base has experienced exponential growth, rising from 133 million users in 2018 to over 1.5 billion users by 2023, showcasing its rapid expansion and popularity.

What Are the Most Popular Content Categories on TikTok?

The most popular content categories on TikTok are Entertainment, Dance, and Pranks, each attracting billions of views and high user engagement.

Which Hashtags Have the Most Views on TikTok?

The most viewed hashtags on TikTok include #FYP with 55.41 trillion views, #Foryou with 31.72 trillion views, and #Viral with 21.68 trillion views, among others.

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How many users on TikTok? Statistics & Facts (2025)

This is an article written by:

The Content Team is comprised of several SEO.AI staff members, augmented by AI. We share a deep passion for all things AI, with a particular emphasis on SEO-related topics