How many users on TikTok? Statistics & Facts (2024)

Here are the facts and statistics you need to know about TikTok (Updated March 2024).

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SEO.AI's Content Team
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March 12, 2024

How many active users on TikTok?

TikTok has over 1 billion monthly active users globally, with over 150 million monthly active users in the United States alone. It has become one of the fastest-growing social media platforms, surpassing the user base of Facebook and Instagram in a shorter time frame.

TikTok has 1 billion monthly active users globally, with 150 million monthly active users in the United States.

TikTok Key Statistics

  • TikTok has over 1 billion monthly active users globally, with 150 million in the United States.
  • The average daily time spent on TikTok has more than doubled from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024.
  • The most popular categories on TikTok are Entertainment, Dance, and Pranks, with billions of views each.
  • Top influencers on TikTok include Charli D'Amelio, Khabane Lame, and Addison Rae, each with tens of millions of followers.
  • TikTok's user base has grown exponentially from 133 million in 2018 to over 1.5 billion in 2023.
  • Daily active users on TikTok have skyrocketed into the millions, reflecting the platform's ability to engage users on a daily basis.

Tiktok's background

  • Debut: September 2016 in China, August 2018 Globally
  • Headquarter: Beijing, China
  • Language Availability: Supports 40 languages
  • Sector: Social Media Networking
  • Owner: ByteDance

Charting TikTok's Explosive Growth from Launch to 2024

Over the years, TikTok has witnessed a tremendous growth in its user base. With its unique and engaging content, it has captivated the attention of millions of users globally. In fact, the number of active users on TikTok has soared to new heights, surpassing even the most established social media platforms. Let's take a closer look at the graph below to see the remarkable growth in active users on TikTok.

Year

TikTok users

2023

1,587,000,000

2022

1,366,000,000

2021

902,000,000

2020

700,000,000

2019

381,000,000

2018

133,000,000

TikTok's popularity is truly reflected in how content creators manage to keep millions of users engaged on a daily basis. This has caused the number of daily active users to skyrocket into the millions.

TikTok annual users by region

The table below illustrates the significant growth of TikTok's active user base over the years:

Year

Asia Pacific

North America

Europe

LatAm

MENA

2023

682,000,000

192,000,000

238,000,000

207,000,000

171,000,000

2022

590,000,000

169,000,000

199,000,000

168,000,000

129,000,000

2021

404,000,000

110,000,000

138,000,000

97,000,000

82,000,000

2020

300,000,000

82,000,000

104,000,000

61,000,000

55,000,000

2019

185,000,000

49,000,000

59,000,000

33,000,000

28,000,000

2018

88,000,000

12,000,000

8,000,000

5,000,000

6,000,000

The table illustrates the growth of TikTok users from 2018 to 2023 across various regions. The Asia Pacific region, excluding China and India, leads with user numbers rising from 88 million to an estimated 682 million. North America and Europe follow, with users increasing from 12 million and 8 million in 2018 to projected 192 million and 238 million in 2023, respectively.

Latin America and the Middle East and North Africa (MENA) region have also seen substantial growth. Latin America's user base has grown from 5 million in 2018 to an estimated 207 million in 2023. Similarly, the MENA region's user numbers have increased from 6 million in 2018 to an estimated 171 million in 2023.

Most followed category

Here's a breakdown of the most popular content categories on TikTok, along with their respective views in billions:

Category

Views

Entertainment

535,000,000,000

Dance

181,000,000,000

Pranks

79,000,000,000

Fitness/sports

57,000,000,000

Home reno/DIY

39,000,000,000

Beauty/skincare

33,000,000,000

Fashion

27,000,000,000

Recipes/cooking

18,000,000,000

Life hacks/advice etc.

13,000,000,000

Pets

10,000,000,000

Outdoors

2,000,000,000

The table shows that Entertainment, Dance, and Pranks are the most popular categories, garnering 535 billion, 181 billion, and 79 billion views respectively. The data suggests that these categories are the most engaging for the TikTok user base, indicating where content creators might focus their efforts for maximum reach.

But who is the most followed on the platform?

The most followed on TikTok

Below is a list of the most followed influencers on TikTok, with their follower counts:

Influencer

Followers

Charli d’Amelio

125,600,000

Khabane lame

115,000,000

Addison Rae

84,800,000

Bella Poarch

83,400,000

Zach King

65,500,000

Will Smith

62,000,000

TikTok

57,500,000

Dixie D’Amelio

55,200,000

Spencer X

54,900,000

Loren Gray

54,100,000

The table showcases the top influencers on TikTok, led by Charli D'Amelio with an impressive 125.6 million followers. Not far behind is Khabane Lame, known for his comedic silent reactions, boasting 115 million followers. Other notable influencers include Addison Rae, Bella Poarch, and even Hollywood star Will Smith. These influencers have harnessed the power of TikTok to reach and engage with millions of users worldwide.

What is the average screen time on TikTok?

The average time users spend on TikTok has seen a significant increase over the years. Here's a breakdown of the average daily time spent on TikTok from 2024 to 2019:

Year

Average daily time spent on TikTok

Change over previous year

2024

58 minutes, 24 seconds

↑ 3 minutes, 36 seconds

2023

55 minutes, 48 seconds

↑ 3 minutes, 48 seconds

2022

52 minutes

↑ 6 minutes, 42 seconds

2021

45 minutes, 18 seconds

↑ 6 minutes, 42 seconds

2020

38 minutes, 36 seconds

↑ 11 minutes, 12 seconds

2019

27 minutes, 24 seconds

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In the 6 years of existence, tikotk went from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024.

With the time more than doubling from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024, it's clear that TikTok's captivating content is giving other social media platforms a run for their users. This consistent growth in user engagement time underscores TikTok's expanding influence in the social media landscape.

Reflecting on TikTok's Unprecedented Growth

In just a few short years, TikTok has transformed from a new player in the social media landscape to a dominant force. With over 1 billion monthly active users globally, it has captivated audiences with its unique and engaging content. The platform's ability to keep users hooked is evident in the dramatic increase in average daily screen time, which more than doubled from 2019 to 2024.

TikTok's popularity spans across various content categories, with Entertainment, Dance, and Pranks leading the pack in terms of views. The platform has also given rise to a new generation of influencers, with figures like Charli D'Amelio and Khabane Lame amassing tens of millions of followers.

From its launch to 2023, TikTok's user base has grown exponentially, a testament to its wide appeal and the effectiveness of its content creators. As we look ahead, the continued growth of daily active users suggests that TikTok's influence is only set to grow.

How many users on TikTok? Statistics & Facts (2024)

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The Content Team is comprised of several SEO.AI staff members, augmented by AI. We share a deep passion for all things AI, with a particular emphasis on SEO-related topics