Best Wishlist App for Shopify

Online shopping has become hugely popular, with more people browsing e-commerce stores every day. One handy feature that shoppers love is having a wishlist. A wishlist lets customers save items for later, compare different products, and keep track of what they want.

This feature is especially important for Shopify stores that aim to improve user experience, boost sales, and encourage repeat visits. More than just a convenience, wishlists can become a subtle method for customer engagement and retention.

By letting potential buyers bookmark products, store owners can gather useful insights: they learn which items grab the most attention, helping them adjust promotions, suggest related items, and make better inventory decisions.

Wishlists also provide quick access for shoppers, so they can revisit products they liked without searching the entire store again. Some apps even go the extra mile by sending email reminders or price drop alerts, further motivating shoppers to finalize their purchases.

Below, we describe some important wishlist concepts and explain why they matter. Next, we list several key features that store owners should consider when choosing the right app. After that, you will find a selection of top wishlist apps for Shopify, each with various pros and cons to help you make a better decision for your store.

What Is a Wishlist?

A wishlist, in the context of an online store, is a place where shoppers can save products they don’t want to buy right away but don’t want to lose track of. Think of it like a digital “save for later” folder. The idea is straightforward: instead of purchasing immediately or leaving a site, people can store their favorite items for future reference.

In Shopify stores, wishlists can be enabled by specialized apps. Many of these apps are designed to be easy to use, with buttons or icons so customers can quickly add items to their list. Once added, the customer can come back to the list whenever they return to the site.

This reduces the hassle of needing to remember product pages, re-searching for the item, or potentially missing out on something they liked.

Wishlists can be especially useful during special events, such as birthdays, holidays, or sales campaigns. Shoppers can share their lists on social media with family and friends or keep them private for personal use.

Overall, a wishlist serves as both a personal shopping tool and a marketing advantage by making it simpler for customers to find items they were interested in and eventually complete a purchase.

What Are Key Aspects of Wishlist Apps?

While a wishlist is simple at its core, different apps offer a variety of features. Here are some key aspects to consider when looking for the right wishlist app:

• Ease of Use – A wishlist app should be intuitive so customers can add or remove items quickly. If it’s complicated, fewer people will want to use it.

• Customization – Choose an app that fits your store’s branding and layout. Look for options such as color schemes, button styles, or widget placements.

• Sharing Options – Some customers like to share their lists on social media or send them to friends. An app that makes sharing straightforward can help you extend your reach to new potential buyers.

• Notifications and Reminders – Useful features like back-in-stock alerts, price drop notifications, or follow-up emails can encourage shoppers who are hesitant about buying.

• Integration with Other Tools – If you already have loyalty programs, referral programs, or email marketing software, pick an app that works well with those systems.

• Analytics and Insights – Many wishlist apps show store owners which products are most saved. Having data on top wishlist items allows you to adjust promotions or plan your inventory more effectively.

The 11 Best Wishlist Apps for Shopify

1. SE Wishlist Engine – Best for Re-Stock Reminders

SE Wishlist Engine is made to give Shopify store owners flexible options for letting customers save items, share their collections, and receive alerts when products come back in stock. Its easy-to-use design keeps it accessible.

Price: Free plan available

Below are some upsides and downsides to consider:

PROS

• Offers automatic back-in-stock notifications
• Easy-to-use dashboard for quick setup
• Allows social sharing for more exposure

CONS

• Advanced customization may require coding knowledge
• Fewer built-in design templates compared to some competitors

Best for: Merchants who specifically want to re-engage shoppers with out-of-stock or restock alerts.

2. GroPulse Wishlist – Best for Streamlined Sharing

GroPulse Wishlist was created with a focus on improving user experiences in a simple way. It has a minimalist design that helps shoppers add items and share them with a single click.

Price: Free

PROS

• Minimal interface for faster usage
• Lightweight app that doesn’t slow down site loading
• Easy share feature to promote social engagement

CONS

• Limited advanced marketing integrations
• Fewer design options if you want a unique look

Best for: Store owners who want a very clean, simple wishlist option that encourages quick social sharing.

3. Hulk Advanced Wishlist – Best for Gift Lists

Hulk Advanced Wishlist supports favorite lists, gift registries, and other features that help customers organize their choices. By offering different types of wishlists (like wedding or baby registries), it stands out as a flexible tool.

Price: Free plan available

PROS

• Multiple wishlist categories for different events
• Easy integration with email follow-up tools
• Straightforward setup that won’t confuse new merchants

CONS

• Custom branding options can be limited on lower plans
• Some advanced settings might require a paid plan

Best for: Merchants who want to cater to shoppers creating specific gift lists or event registries.

4. Swish (formerly Wishlist King) – Best for Branded Customization

Swish is a good option when you value branding and presentation. It allows you to create custom wishlist pages that blend nicely with your store’s look and feel, helping you maintain a consistent identity.

Price: Free trial available

PROS

• Strong customization options to match brand aesthetics
• Offers analytics on wishlist usage and engagement
• Provides various layout choices

CONS

• Might be too feature-rich for smaller stores
• Some advanced design tweaks may need developer help

Best for: Merchants looking for a visually appealing and heavily branded wishlist experience.

5. WC Wishlist Club – Best for Price Drop Alerts

WC Wishlist Club includes extra functions like price drop alerts, which can prompt customers to complete their purchases. This app focuses on re-engagement by letting people know when their wishlist items become more affordable.

Price: Free trial available

PROS

• Automatic emails for price changes and restock events
• Useful analytics to see trending wishlist products
• Quick and simple installation process

CONS

• Email templates might be limited in style options
• Some advanced features are locked behind higher-tier pricing

Best for: Store owners who want to prompt potential buyers with price drop notifications to bring them back and complete a sale.

6. Wishlist Hero – Best for Fast Setup

Wishlist Hero is known for its simple, beginner-friendly setup. With a few clicks, you can enable a wishlist button on product pages, collections, or wherever you want it to appear. It also supports adjusting colors and text to suit your store.

Price: Free plan available

PROS

• Quick setup with minimal steps required
• Customizable look without complex coding
• Provides basic email notifications

CONS

• Lacks some advanced data reporting
• Might not integrate with specialized CRM tools

Best for: New store owners seeking a basic, straightforward wishlist solution that is quick to set up.

7. Growave: Loyalty & Wishlist – Best for Integrated Loyalty

Growave goes beyond just a wishlist feature: it includes loyalty points, product reviews, referral programs, and more in one package. This makes it a robust option for merchants who want to combine several marketing tools together.

Price: Free plan available

PROS

• All-in-one approach with loyalty and referral features
• Smooth design for wishlists, reviews, and rewards
• Good support for brand growth

CONS

• May be overwhelming if you only need a simple wishlist
• Some advanced functionality requires higher tiers

Best for: Stores aiming for a unified loyalty and wishlist system to boost engagement across multiple areas.

8. K Wish List – Advanced Wishlist – Best for Personalization

K Wish List focuses on providing a smooth and customized experience. It fits with each store’s theme naturally and can be set up to display wishlists on product pages or in dedicated sections.

Price: Free to install

PROS

• Easy to match with existing store themes
• Clear instructions that help even beginners
• Option to create multiple wishlists

CONS

• Some specialized features require additional fees
• Email notifications may need an external service

Best for: Merchants looking for a polished wishlist tool that easily fits into their store’s unique design, including multiple wishlist setups.

9. Flits: Loyalty & Wishlist – Best for Combining Loyalty with Wishlist

Flits combines functions like store credits, profile management, and wishlists. This helps boost engagement by letting customers keep track of both their favorite items and their rewards or credit balances in one location.

Price: Free plan available

PROS

• Bundles wishlist with loyalty points and user profiles
• Encourages repeat purchases through rewards
• Easy to upgrade as your business grows

CONS

• Setup may take extra time if you want to include all features
• The interface might feel complex to new users

Best for: Mid-sized businesses aiming for a combined approach between loyalty programs and wishlist features to keep customers returning.

10. Swym Wishlist Plus – Best for Integrations

Swym Wishlist Plus works well with various email marketing providers and other store tools. It is a great option for merchants using marketing automation or advanced CRM solutions who want to connect them with wishlist data.

Price: Free plan available

PROS

• Syncs with popular marketing tools for automated follow-ups
• Supports multi-device usage so customers can save items on phone or desktop
• Provides analytics to track popular saved products

CONS

• Some advanced branding features require a higher tier
• May have a slight learning curve for more complex features

Best for: Stores that prioritize connecting wishlist data with email marketing and other integrations.

11. Wishlist Guru – Best for Improving User Experience

Wishlist Guru is designed to boost user satisfaction by making it very simple to mark items and keep track of them over time. It reduces friction by requiring few clicks and automatically updates the wishlist across different sessions.

Price: Free plan available

PROS

• Simple interface that is easy for shoppers
• Focuses on reducing steps for adding, removing, and revisiting products
• Works well with a variety of Shopify themes

CONS

• May not include extensive marketing or analytics features out of the box
• Limited design options on free plans

Best for: Merchants who want to keep customers happy by offering an easy-to-use wishlist interface that encourages return visits.

Comparison of Wishlist Apps for Shopify

This table highlights the best wishlist apps for Shopify and their standout features, helping merchants decide which one suits their needs best.

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This comparison gives an overview of what each app is best suited for and which key feature makes it stand out.

FAQ on Shopify Wishlist Apps

Choosing the right wishlist app for your Shopify store can make a big difference in customer engagement and sales. Here are answers to some common questions.

Why do I need a wishlist app for my Shopify store?

A wishlist app allows customers to save products they’re interested in, making it easier for them to return and complete a purchase. It also helps store owners understand shopping trends and send personalized promotions.

Which wishlist app is best for social sharing?

GroPulse Wishlist is best for streamlined social sharing, allowing customers to easily share their wishlist items with friends or on social media.

Can wishlist apps improve conversion rates?

Yes, features like price drop notifications and back-in-stock alerts (such as those provided by WC Wishlist Club and SE Wishlist Engine) can encourage shoppers to return and purchase their saved items.

Are there wishlist apps that integrate with loyalty programs?

Yes, Growave and Flits both combine wishlist functionality with loyalty programs, encouraging repeat purchases through rewards and store credits.

How do I choose the right wishlist app for my store?

Consider what features matter most to your business—if branding is key, Swish is a great option; for marketing automation, Swym Wishlist Plus integrates well with email tools. If you need a simple wishlist, Wishlist Hero or SWishlist could be ideal.