The Pros and Cons of AI Automatic Writing Tools (2024)

We will explore the advantages and the disadvantages of AI-writing tools so you can better understand how best to utilize AI automatic writing tools for your own need

Written by
SEO.AI's Content Team
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April 24, 2024

AI Automating writing tools can help streamline the writing process and make it easier to generate ideas and content quickly.

But there are both pros and cons to using these automated tools that must be carefully weighed before deciding whether or not they should be employed in your work. In this article, we will explore the advantages and the disadvantages of AI-writing tools so you can better understand how best to utilize AI automatic writing tools for your own needs.

What are AI Automatic Writing Tools?

The term ‘AI Automatic Writing Tools’ can cover a range of different types of platforms (most often SAAS platforms or Chrome plugins).

Most think of programs that generate content automatically on a variety of topics by leverage the advancement within use natural language processing and machine learning algorithms to algorithmically create new writing samples. 

The secret to AI Automatic Writing Tools’ success lies in their ability to understand the context and intent of a prompt, as well as their knowledge of various writing topics. By leveraging artificial intelligence and natural language processing, these tools can make use of large databases of text to generate relevant content quickly and accurately.

AI-powered writing tools can be great helpers in quickly generating ideas and text, providing writers with more time to focus on other aspects of the writing process such as editing and proofreading.

But ‘'AI Automatic Writing Tools’ can also cover the kind of tools that not create the copy but also focus on optimising what you write. Check the example we are going to cover further down.

See our own small demonstration as an example of an automated AI writing tools

Pros of AI Automatic Writing Tools

1) Speed:
AI automatic writing tools can save you a lot of time compared to manual writing because they generate content much faster than manually written pieces. This added speed can be especially beneficial for those who have tight deadlines or need to produce high volumes of content quickly.

2) Writing High-quality Content by Yourself:
AI automatic writing tools can help you create high-quality content all by yourself. This can be especially helpful for those without a background in writing or who lack the time to learn how to write professionally.

The AI tools use artificial intelligence to automatically generate content that is optimized for SEO and targeted towards specific keywords, allowing you to create content faster while still maintaining a high-quality level.

3) Cost-Effective:
AI automatic writing tools can assist people who are not so familiar with creating great text and thereby more cost-effective than hiring a professional writer that they would otherwise need to hire in order to generate solid content. These cost savings can be beneficial in quickly building out a website or blog without breaking the bank.

4) No Coding Required:
Using AI automatic writing tools does not require any coding knowledge at all. This makes them incredibly user-friendly and accessible to almost anyone with basic computer knowledge.

Some more advanced writing and SEO tools sometimes requires coding knowledge to set up and use. But this is not the case with AI automatic writing tools, which are designed so that anyone can use them easily without having any technical expertise. All you need to do is enter your text into the AI tool, and it will automatically generate content (or at least ideas or drafts) for you. This empowers anyone with basic computer skills to create high-quality, engaging pieces of writing quickly and easily.

5) Creative Writing

AI automated writing tools can help spark creativity and inspiration for new ideas. With AI's ability to analyze data from past articles, it can come up with fresh topics and angles that weren't previously considered. This can result in more engaging content that will engage readers.

Sometimes a prejudice is that these AI based tool can only create low-quality content that is not very create. But this all depends on how creative the person utilising these is. Here a small example where AI (the much hyped ChatGPT - read our post about how to use it for SEO) helps with generating a song;

Example of an AI generated song

Prompt for ChatGPT:

Make a Christmas song about SEO

Verse 1:

Oh SEO, oh SEO

It's Christmas time and we need you to shine

Our website's traffic is low, we need it to grow

Oh SEO, oh SEO


Bring us to the top of Google's search results

Make our website stand out, no one else's

Oh SEO, oh SEO

Merry Christmas to you, our faithful guide

Verse 2:

We've optimized our tags and titles, we've made them mobile-friendly

We've written unique content, we've built some backlinks too

But we still need your help, oh SEO

To bring us to the top, where we want to be


Bring us to the top of Google's search results

Make our website stand out, no one else's

Oh SEO, oh SEO

Merry Christmas to you, our faithful guide


We'll be good all year, we promise you dear

If you can just help us reach the top of the search queue

Oh SEO, oh SEO

Merry Christmas to you, we'll be forever grateful


Bring us to the top of Google's search results

Make our website stand out, no one else's

Oh SEO, oh SEO

Merry Christmas to you, our faithful guide.

Cons of AI Automatic Writing Tools

1) Accuracy:
While AI automatic writing tools can generate content quickly, this speed often comes at the expense of accuracy. This of course depends on which platform is used and we experience the quality vary a lot.

But the automated text generated by these programs may contain errors or inaccuracies that could make it difficult to use in serious projects such as research papers or e-books.

An example of inaccuracy which AI automatic writing tools may produce is that they can sometimes miss out on key context and important facts in the article or paper, leading to inaccurate information being circulated. For instance, an article about a new medical breakthrough could be written without any reference to the scientific studies that backed up the breakthrough's efficacy, thus significantly reducing its credibility.

Another example is that the AI writing tools will just state/write it as a fact. Even though there might be multiple “truth” about what it writes. An example of this could be the describing the drink kombucha, and whether that can help prevent cancer or not. So one using these tools still need to keep an eye on what kind of facts they want to stand behind.

2) Artificial Feel:
AI automatic writing tools can also produce text that may feel artificial due to the lack of emotion and depth in the generated content. This type of text can be off-putting to readers and make it more difficult to engage with them.

3) Limited Uses:
AI automatic writing tools are not suitable for every kind of project. They cannot effectively be used to create detailed technical documents or highly creative works such as poetry or short stories.

Examples of Automated Writing Tools

1. is an AI-automated writing tool that uses natural language processing and machine learning algorithms to generate content quickly and accurately. is a robust SEO tool that combines the leading artificial intelligence frameworks from world-renowned AI firms and various SEO databases to generate improved search engine rankings for customers. Our proficiently blended mixture of AI technology and web optimization tools provides an unrivalled user experience, allowing you to gain higher visibility on SERPs with ease!

It is designed for content marketers, SEOs and digital publishers who need to create large volumes of high-quality content quickly.'s automated text generator provides useful features such as automatic keyword identification, and content optimization to help its users create unique, high-quality articles on any topic they desire.

Screenshot from the platform

One of the biggest advantages of using is that it enables users to produce well-written content quickly and easily, even if they have limited writing skills or knowledge about the topic at hand. is a powerful AI automated writing tool perfect for anyone looking to produce high volumes of quality content quickly and efficiently! Setting us apart from the competition, our tool emphasizes a deep understanding of your target audience.

With its easy-to-use interface and helpful features like keyword research capabilities and editing functions, this tool will help you streamline your workflow so you can focus more on what matters most: creating great content your readers will love!

2. Grammarly

Grammarly is an AI-powered online writing assistant tool used by millions of people to help ensure their written content is error-free and communicates effectively. Grammarly is an invaluable tool for improving your writing skills, whether you are a student, professional writer, business person, or anyone else who regularly writes texts in English. By using Grammarly to review and check your writing before submitting it, you can be sure that you will always present yourself in the best way possible.

It uses natural language processing (NLP) algorithms to detect mistakes in grammar, spelling, punctuation and style. It also offers users suggestions for how to improve their text based on the context of the content itself.

One of the major benefits of using Grammarly is that it eliminates the need for manual proofreading and editing, allowing users to be more productive in their writing process. Plus, by getting instant feedback from Grammarly as you write, it is easier than ever to improve your writing skills in the long run. You can learn from the suggestions and corrections that Grammarly provides and use them to become a better writer. So even if you don’t have much experience with grammar, punctuation, or writing in general – Grammarly can help you become more confident in your written communication.

Screenshot from the Grammarly app

With this automated writing tool, users can quickly produce high-quality documents without spending hours perfecting each sentence. They can also save time by allowing Grammarly to automatically detect and correct mistakes in real time, helping them avoid embarrassing blunders that could otherwise taint the quality of their content.

In addition, Grammarly takes into account the specific style you're writing in and can offer personalized suggestions for how to make your writing even sharper.

It has a range of different style profiles, from academic to casual, allowing users to customize their writing experience and get results tailored to their needs.

Grammarly also features the following:

  • Detects and corrects grammar, spelling, punctuation, and style mistakes in real-time.
  • Offers personalized suggestions for improving written content.
  • Customizable style profiles (academic, casual, etc.).
  • Eliminates the need for manual proofreading and editing.
  • Helps writers produce high-quality documents more quickly.

Grammarly is an incredibly powerful automated AI tool that helps writers of all levels become more confident in their written content, however, it only works with the English language, unfortunately. This means that those who need assistance in other languages, such as Spanish or French, will not find assistance from Grammarly.

What are Google's Guidelines on These Kinds of Tools?

Google does not have specific guidelines when it comes to using AI writing tools. but It recommends that any automated tool should only be used as a supplement to your own creativity and expertise, and not as a replacement for it.  

Learn more about Google's Guidelines in our blog post Is AI content against Google Webmaster Guidelines? Here you will find the latest and most comprehensive guidelines available for this incredibly useful technology.

Focus on E.A.T. when using AI Automatic Writing

Google E.A.T., or Expertise, Authority, and Trustworthiness, is a set of guidelines created by Google to help websites achieve higher rankings in search results. Focusing on E.A.T. is an important part of the process in order to ensure the AI-generated content meets the standards set by search engine algorithms such as Google’s.

The goal of these guidelines is to ensure that websites produce quality content that is both relevant and accurate for their users. To do this, Google evaluates the expertise of authors, sources used in content creation, the level of trustworthiness associated with a website or domain name, as well as other aspects related to content quality.

In terms of expertise, Google looks for authors who have the knowledge and experience needed to provide authoritative information on a given subject matter. This includes credentials such as degrees or certifications related to the topic being discussed and any other evidence that would demonstrate their level of expertise.

Additionally, Google also takes into account the reputation of sources used in research - looking for reliable and trustworthy sources such as scientific journals or government publications instead of unreliable ones such as Wikipedia or personal blogs.

The trustworthiness element is also essential in achieving good rankings with Google E.A.T. This refers to factors like website security (i.e. HTTPS protocol), domain age (i.e. websites that have been around for several years are more likely to be more trusted than newer ones), user reviews (i.e., negative reviews can signal lower trustworthiness), etc. In addition to this, the accuracy and relevance of a website’s content are also taken into consideration - ensuring all facts are up-to-date and not misleading will certainly help your ranking prospects with Google E.A.T.

Any website owner or author looking to rank highly in search engine results pages (SERPs) with Google EAT guidelines in mind needs to ensure they create unique, high-quality content that is backed up by credible sources and has an appropriate level of trustworthiness associated with it in order to get the best possible outcomes from their efforts.


Overall, there are both pros and cons associated with using AI automatic writing tools. The decision whether or not to employ these automated tools should ultimately come down to what you need out of your writing projects and which aspects are most important for you. Weighing the benefits and drawbacks carefully will help you make an informed decision about using AI automatic writing tools in your work.

But it’s clear that the progress and quality of these tools have reached a level where they can help most content writers in one way or another. And in a way that can help your Google rankings as well. 

The Pros and Cons of AI Automatic Writing Tools (2024)

This is an article written by:

The Content Team is comprised of several SEO.AI staff members, augmented by AI. We share a deep passion for all things AI, with a particular emphasis on SEO-related topics