3 Steps to Get Listed on ChatGPT Shopping Results

ChatGPT’s Shopping carousel is rapidly becoming a go-to discovery spot for online buyers, surfacing real-time prices, reviews and direct links to merchants.

The good news:

Getting listed isn’t complicated.

Follow these three steps and your catalogue can start showing up for the exact moments when customers are ready to purchase.

1. Let OAI-SearchBot crawl your products

Open your site’s robots.txt and make sure the crawler isn’t blocked.

Add a rule that allows full access to the user-agent OAI-SearchBot (e.g., “User-agent: OAI-SearchBot” followed by “Allow: /”).

Deploy the change, then check your analytics or server logs for visits that include the referrer tag utm_source=chatgpt.com.

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2. Join the merchant early-access list

Submit the short form on Help ChatGPT discover your products to be notified the moment feed uploads open.

When accepted, push your feed, verify how listings appear in ChatGPT, and monitor clicks and conversions via utm_source=chatgpt.com.

3. Build a clean product feed

Even though direct uploads are still rolling out, get your product data ready now.

Include, at minimum, a concise Title, informative Description, accurate Product Type taxonomy, and punchy Product Highlights (top features separated with bullets or middots). Refresh the feed daily so ChatGPT never shows stale prices or out-of-stock items.

Pro-tip: Sign up for SEO.AI and use AI optimize your product feed

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Follow these three steps now, and your catalogue will be positioned to surface in ChatGPT’s shopping carousels as soon as merchant listings go live.