Rumors: Google Isn't Going to Launch SGE

Has Google hinted that SGE (Search Generative Experience) won't fully launch?

Written by
Torbjørn Flensted
Calendar Icon - Dark X Webflow Template
January 23, 2024

Has Google hinted that SGE (Search Generative Experience) won't fully launch?

AI search updates include a note:

"We'll continue to offer SGE in Labs as a testbed for bold new ideas."

This suggests SGE isn't ready for mainstream use.

"But our goal is to make AI helpful for everyone, not just early adopters." This could imply SGE's imperfections.

Reactions from the SEO Experts:

Ross Hudgens:

Updating...

The hints

Many SEO Experts has predicted, that Google wouldn't launce SGE in the near future.

Gael Breton:


Chris Long:

Updating...

Rumors: Google Isn't Going to Launch SGE

This is an article written by:

Passionate SEO expert, Torbjørn Flensted, boasts two decades of industry experience. As the founder of SEO.ai and having run an SEO agency for 13 years, he's spent the last decade pioneering cutting-edge tools, transforming how agencies and professionals approach Search Engine Optimization.