Rumors: Google Isn't Going to Launch SGE

Has Google just quietly announced SGE isn't going to happen?

New AI search updates include this coded language at the bottom.

"we'll continue to offer SGE in Labs as a testbed for bold new ideas"

The wording "continue to offer".. "in labs" seems to show a move-forward state of… pic.twitter.com/C5UD6IKvV9

— Ross Hudgens (@RossHudgens) January 19, 2024

Google is probably starting to realize it's hard to monetize SGE, and people's appetite for "AI everywhere" is drying up.

The result?

SGE is shrinking more and more in its experimental version. https://t.co/HyXBnqzpRN

— Gael Breton (@GaelBreton) October 9, 2023

Prediction 1: Google will not roll out SGE in it's current form in the next year. They've failed to monetize this feature given rising costs to produce and fewer ads.

I think it's likely we see some type of light LLM features rolled into the results but not SGE as we see it.

— Chris Long (@gofishchris) December 20, 2023