Google Shopping Feed Template Download (CSV file + XML)

If you’re setting up your products in Google Merchant Center for Shopping Ads or free product listings, you’ll need to provide Google with a properly formatted product data feed.

This can be done in multiple formats—commonly XML (often in the RSS format) or CSV. In this guide, we’ll walk through a simple XML feed example and also give you a file you can download and use.

Understanding the XML/RSS Format

The RSS-based feed is an XML structure where each <item> contains the required (and optional) product attributes in Google’s namespace. You’ll notice tags like <g:id>, <g:title>, <g:description>, and so on. Each tag holds critical information about a product—such as its price, availability, link to your product page, and images.

An XML feed is often advantageous if your e-commerce platform automatically generates it, or if you have more complex product data that changes frequently. You can submit the feed to Google Merchant Center by providing a direct URL. Google will then periodically crawl this feed to keep your product data fresh.

Key Attributes to Include

1. id – A unique identifier for your product.
2. title – The product title.
3. description – A concise and accurate description of the product.
4. link – A link to the product page on your website.
5. image_link – A direct link to the main product image.
6. availability – For instance, “in_stock,” “out_of_stock,” or “preorder.”
7. price – Your product’s price, typically followed by the currency code (e.g., USD).
8. brand – The brand or manufacturer of the product.
9. condition – Typically “new,” “used,” or “refurbished.”
10. shipping – Details about shipping cost and times (optional but helpful).

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Below you can see an example of a XML feed:

<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Outdoor Journey Store</title>
    <link>https://www.adventuregearpro.com</link>
    <description>Gear and apparel for camping, hiking, and backpacking</description>

    <item>
      <g:id>TL-1001</g:id>
      <g:structured_title>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Rest Under the Stars: AI-Enhanced TranquilLight Sleeping Bag (Regular)"</g:content>
      </g:structured_title>
      <g:structured_description>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Stay warm on cool nights with the AI-Enhanced TranquilLight Sleeping Bag. Designed to retain heat while remaining breathable, it ensures restful sleep for backpackers and car campers alike."</g:content>
      </g:structured_description>
      <g:link>https://www.adventuregearpro.com/tranquillight-sleeping-bag</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/tranquillight_sleeping_bag.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>99.99 USD</g:price>
      <g:brand>TranquilLight</g:brand>
      <g:color>Red/Grey</g:color>
      <g:condition>new</g:condition>
      <g:shipping>
        <g:country>US</g:country>
        <g:service>Standard</g:service>
        <g:price>7.50 USD</g:price>
        <g:min_transit_time>3</g:min_transit_time>
        <g:max_transit_time>5</g:max_transit_time>
      </g:shipping>
      <g:shipping_weight>2.0 lb</g:shipping_weight>
    </item>

    <item>
      <g:id>RR-2002</g:id>
      <g:title>RangeRider Hiking Boots</g:title>
      <g:description>Durable boots designed for traction and stability on rugged trails. Leather and mesh construction to keep feet protected and comfortable through any terrain.</g:description>
      <g:link>https://www.adventuregearpro.com/rangerider-hiking-boots</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/rangerider_hiking_boots.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>129.95 USD</g:price>
      <g:brand>RangeRider</g:brand>
      <g:color>Brown</g:color>
      <g:size>10</g:size>
      <g:gender>male</g:gender>
      <g:condition>new</g:condition>
      <g:shipping_label>OvernightEligible</g:shipping_label>
      <g:custom_label_0>Backpacking</g:custom_label_0>
    </item>

    <item>
      <g:id>AF-3003</g:id>
      <g:title>AquaFlow Hydration Pack</g:title>
      <g:description>Lightweight 2-liter hydration backpack with breathable shoulder straps. Perfect for trail running, mountain biking, or day hikes.</g:description>
      <g:link>https://www.adventuregearpro.com/aquaflow-hydration-pack</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/aquaflow_hydration_pack.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>45.00 USD</g:price>
      <g:brand>AquaFlow</g:brand>
      <g:color>Blue</g:color>
      <g:condition>new</g:condition>
      <g:product_detail>
        <g:section_name>Reservoir</g:section_name>
        <g:attribute_name>Capacity</g:attribute_name>
        <g:attribute_value>2 liters</g:attribute_value>
      </g:product_detail>
      <g:product_detail>
        <g:section_name>Material</g:section_name>
        <g:attribute_name>Fabric</g:attribute_name>
        <g:attribute_value>Ripstop nylon</g:attribute_value>
      </g:product_detail>
    </item>

    <item>
      <g:id>SM-4004</g:id>
      <g:title>SummitMaster Cookware Set</g:title>
      <g:description>Compact cookware kit with a non-stick pot, pan, kettle, and foldable utensils. Stacks together for easy packing, ensuring a quick meal after a long day on the trail.</g:description>
      <g:link>https://www.adventuregearpro.com/summitmaster-cookware</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/summitmaster_cookware.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>39.99 USD</g:price>
      <g:brand>SummitMaster</g:brand>
      <g:color>Grey</g:color>
      <g:condition>new</g:condition>
      <g:cost_of_goods_sold>22.00 USD</g:cost_of_goods_sold>
    </item>

    <item>
      <g:id>CE-5005</g:id>
      <g:title>CampEasy Folding Chair</g:title>
      <g:description>Sturdy, portable folding chair with a built-in cup holder and carrying strap. Ideal for relaxing around the campsite or cheering at outdoor events.</g:description>
      <g:link>https://www.adventuregearpro.com/campeasy-folding-chair</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/campeasy_folding_chair.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>24.50 USD</g:price>
      <g:brand>CampEasy</g:brand>
      <g:color>Green</g:color>
      <g:condition>new</g:condition>
      <g:product_highlight>Lightweight frame built for quick setup</g:product_highlight>
      <g:product_highlight>Durable fabric supports up to 300 lbs</g:product_highlight>
    </item>

  </channel>
</rss>

Download the CSV File

You can download the Google Shopping Feed Template here:

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How to Use This CSV File

1. Open Your Google Merchant Center: Navigate to Products → Feeds → Press the plus (+) button to add a new primary feed.
2. Select “Upload” as your input method.
3. Choose the CSV File: Click on “Browse” and select the google_feed_example.csv file you saved.
4. Review & Confirm: Make sure the mappings look correct when Google’s interface reads the file headers.
5. Finish: Google will process your products, and any errors or warnings will be displayed in your Merchant Center dashboard.