What is artificial intelligence in SEO?
Artificial intelligence (AI) is a branch of computer science that creates intelligent machines that can work and react like humans. Artificial intelligence is used to develop algorithms that can learn and improve independently.
As a few examples, I used artificial intelligence to create the main picture of this blog post, and I used our platform SEO.ai to assist me with keyword research and copywriting.
With Great Power Comes Great Responsibility
There has been a lot of debate lately on how artificial intelligence can speed up content generation so fast that the amount of useless spammy content will increase worldwide. However, Artificial Intelligence is not just about technology taking over everything, it's more about how you use the tools.
Smart SEOs work WITH the tools
Working with Artificial Intelligence for SEO is like a designer working with Photoshop. It's a tool to get better output than you could without it.
You can produce spam, yes. But you can amplify your work and create more and better high-quality, well-researched, and targeted content.
8 tips on how to use artificial intelligence for SEO
Use the new technology to help you:
1. Research and understand your audience better
In SEO, we often need to remember to identify the needs of our target market. We get so focused on the technical aspects of SEO that we need to remember what our audience cares about. Artificial intelligence can help you research and understand who your audience is.
2. Analyze the semantic depts of your blog posts
Forget all about those old-school keyword tools that tell you to keyword stuff your text with keywords a specific number of times. This spammy copycat approach doesn't help you stay on the search engine result pages.
Instead, focus on using artificial intelligence to analyze the semantic depth of your content. Tools like our Semantic Keywords rapport in SEO.ai will help you identify the topics and concepts that are most important to your audience, and you can then focus on creating content that is rich in these concepts.
3. Identify search intents
SEOs often categorize search intent as Informational intent, Navigational intent, Transactional intent, and Commercial investigation. But a more actionable way to understand user intent is to analyze your audience's questions.
There are many benefits of using questions to understand intent:
- Questions are easy to understand
- Questions are easy to answer direct or indirectly in your content
- Use questions to target different stages of the buyer's journey
4. Create better SEO content faster
Yes, you can use artificial intelligence to help you create content fast. But how is it going to be better content?
By understanding the searcher's intent, you can create content that is more likely to rank and be clicked on.
It is not about keyword stuffing. It's all about knowing your audience and what they want. And here, artificial intelligence is a great little helper.
5. Generate user-friendly headline ideas for new content
Crafting great headlines is an art. Artificial Intelligence can inspire you with new ideas and help you create headlines that are more likely to be clicked on. The combination of the views of artificial intelligence and your human touch can move the needle.
6. Get more insights from your SEO-data
You can use artificial intelligence to help you get more insights from your data. For example, you can use artificial intelligence to find patterns in your data that you would not have found otherwise. By analyzing your data, you can understand what is working and what is not.
7. Do audience-focused keyword research
What if you could describe any target audience and then have a machine find the perfect keywords for you? Artificial intelligence can help you with that! By understanding the psychology of your target audience, you can find the keywords they are most likely to use.
8. Improve your overall SEO strategy
You can use artificial intelligence to help you improve your overall SEO strategy. By analyzing your data, you can understand what is working and what is not. You can also use artificial intelligence to find patterns in your keywords data that you would not have found otherwise.
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