How Many People Work at Midjourney? Statistics & Facts (2024)

Midjourney, with 131 employees, has a $10.5 billion valuation. Discover how many people work at Midjourney and its latest statistics.

Written by
Oskar Mortensen
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September 5, 2024

How Many People Work at Midjourney?

As of September 2024, Midjourney employs 131 people, a remarkable increase of approximately 1090% from the 11 employees in 2022. This rapid growth highlights the company's expansion and rising industry influence. By attracting top talent and fostering innovation, Midjourney has scaled its operations and enhanced its offerings, pushing the boundaries of what's possible. (Souce: LinkedIn)

"Midjourney has had a large increase in their workforce with a 1090% rise, employing 131 people as of September 2024, up from just 11 employees in 2022. This rapid growth highlights the company's expansion and rising industry influence.

Top 10 Statistics About Midjourney

Here are the most notable statistics about Midjourney in 2024:

  • Midjourney has 131 employees.
  • The platform generated $50 million in revenue in its first year.
  • Midjourney's revenue reached $200 million in 2023.
  • Projected revenue for 2024 is $300 million.
  • Valued at $10.5 billion in 2022, with a projected CAGR of 34.1%.
  • 20,903,491 registered users on Discord as of September 2024.
  • Daily active users range between 1.2 million and 2.5 million.
  • Midjourney's subreddit grew to 1.2 million members by September 2024.
  • The Basic plan costs $10 per month, with additional GPU time at $4 per hour.
  • Midjourney achieved $200 million in revenue with $0 spent on marketing in 2023.

What is Midjourney?

Midjourney is a pioneering company specializing in AI-driven image generation and creative technology. Founded in 2022 by David Holz, Midjourney aims to revolutionize the way people interact with AI through innovative tools and solutions.

David Holz, founder, Midjourney

The company was established in San Francisco, California, and has quickly become a leader in its industry, known for its cutting-edge advancements and commitment to pushing the boundaries of technology.

Timeline of the Midjourney Staff

Here is a timeline that shows Midjourneys personnel headcount over the few years they have been around:

Tools For Small Businesses Table

Year

Number of Employees

2022

11

2023

50

2024

131

How Many Users does Midjourney have?

In September 2024, Midjourneys Discord has 20,903,491 current members/users. Here are more notable statistics about Midjourneys userbase:

Monthly User Growth (2023-2024)

Midjourney's user base saw a substantial increase from 16.4 million users in November 2023 to 19.26 million in March 2024. This represents a growth of 2.86 million users within just four months.

Tools For Small Businesses Table

Month

Number of Users

November 2023

16,400,000

December 2023

17,500,000

March 2024

19,260,000

September 2024

20,900,000

How Many Users Does Midjourney Have?

As of March 2024, Midjourney has 19.26 million registered users on its Discord server. This number has continued to grow, reaching 20.9 million members by September 2024. Users must create a Discord account and join the Midjourney server to access its tools, making it the most popular Discord server worldwide. Daily active users fluctuate between 1.2 million and 2.5 million.

Midjourney's Subreddit Expansion

Midjourney's subreddit has experienced notable growth, increasing from 936,516 members in November 2023 to 1.2 million members by September 2024. Despite this rapid expansion, engagement rates have seen a decline. In November 2023, there were approximately 70 posts and 200 comments per day, compared to peak activity levels of 400 posts and 4,000 comments per day.

The Midjourney subreddit, a great place to go if you are looking for inspiration, or just to have fun looking at what other people have created using the platform

These figures underscore Midjourney's rapid expansion and its capability to attract and maintain a substantial user base across various platforms. The platform's success is a testament to its innovative tools and strong community involvement.

The Financial State of Midjourney

Midjourney Financials

Midjourney has demonstrated impressive financial growth since its inception. In its first year, the company generated $50 million in revenue and was valued at $10.5 billion. This rapid success set the stage for even more substantial growth in the following years.

Revenue Growth

In 2023, Midjourney's revenue surged by $150 million, reaching a total of $200 million. This growth is expected to continue, with projections indicating an additional $100 million increase in 2024, bringing the total revenue to $300 million.

Tools For Small Businesses Table

Year

Midjourney Revenue

2024

$300,000,000

2023

$200,000,000

2022

$50,000,000

Strategic Financial Model

Remarkably, Midjourney achieved these financial milestones with $0 invested in marketing. The company operates primarily through Discord, with no client or API, and maintains a lean team of around 100 employees. Despite these constraints, Midjourney reached an annual recurring revenue of $200 million in 2023. The company's financial model revolves around subscriptions and additional GPU time purchases, focusing on strategic planning and sustainable growth.

Valuation Projections

Midjourney's valuation is projected to grow at a compound annual growth rate (CAGR) of 34.1% from 2023 to 2032. Initially valued at $10.5 billion in 2022, the company is expected to reach a valuation of $191.8 billion by 2032. This growth is in line with the broader generative AI art market, which was valued at $212 million in 2022 and is anticipated to grow at a CAGR of 40.5%, reaching $5.8 billion by 2032.

Cost of Midjourney Plans

Midjourney offers various subscription plans, ranging from $10 to $120 per month, depending on the level of service. Users can also purchase additional GPU time at $4 per hour. The plans differ in terms of fast GPU time, relax GPU time, stealth mode, and the number of concurrent jobs allowed.

Tools For Small Businesses Table

Midjourney Plan

Monthly Subscription Cost

Annual Subscription Cost

Fast GPU Time

Relax GPU Time

Stealth Mode

Maximum Concurrent Jobs

Basic Plan

$10

$96 ($8/month)

3.3 hr/month

-

-

3 Jobs, 10 Jobs in queue

Standard Plan

$30

$288 ($24/month)

15 hr/month

Unlimited

-

3 Jobs, 10 Jobs in queue

Pro Plan

$60

$576 ($48/month)

30 hr/month

Unlimited

12 Fast Jobs, 3 Relaxed Jobs, 10 Jobs in queue

Mega Plan

$120

$1152 ($96/month)

60 hr/month

Unlimited

12 Fast Jobs, 3 Relaxed Jobs, 10 Jobs in queue

(Source: Midjourney)

Organic Growth and Community Support

Midjourney's success is largely driven by its community and the quality of its AI-generated images, which are widely shared on social media. The platform's users and Discord community have effectively marketed the tool, contributing to its rapid growth. With millions of users accessing Midjourney at any given time, the AI completes 20 to 40 jobs per second and operates over 10,000 servers.

Experts predict that Midjourney will surpass $300 million in revenue in 2024. As the generative AI and art industries continue to expand, it will be fascinating to observe how Midjourney evolves and capitalizes on these opportunities.

Midjourney Traffic Statistics

Monthly Traffic (2023-2024)

The following table illustrates the monthly traffic on Midjourney's website from August 2023 to February 2024. The data highlights fluctuations in user visits, with a notable peak in August 2023.

Tools For Small Businesses Table

Month

Traffic

August 2023

21,030,000

September 2023

18,130,000

October 2023

16,980,000

November 2023

15,520,000

December 2023

17,940,000

January 2024

18,380,000

February 2024

16,800,000

Traffic by Country (February 2024)

In February 2024, the majority of Midjourney's traffic originated from the United States, followed by India and Brazil. The table below provides a detailed breakdown of traffic share and average visit duration by country.

Tools For Small Businesses Table

Country

Share of Traffic

Average Visit Duration

United States

17.92%

10 minutes 52 seconds

India

4.93%

8 minutes 25 seconds

Brazil

4.30%

10 minutes 27 seconds

United Kingdom

3.97%

8 minutes 46 seconds

Germany

3.61%

7 minutes 51 seconds

Others

65.27%

Traffic Sources (February 2024)

Midjourney's traffic is primarily driven by direct visits, accounting for 65.54% of the total. Organic search also plays a significant role, contributing 29.15% of the traffic. The table below outlines the various channels through which users are directed to Midjourney.

Tools For Small Businesses Table

Channel

Share of Traffic

Direct Traffic

65.54%

Email

0.53%

Referrals

1.57%

Social

3.18%

Organic Search

29.15%

Paid Search

0.02%

Display Ads

0.02%

These statistics underscore Midjourney's strong online presence and the effectiveness of its traffic acquisition strategies. The platform's ability to attract and retain users from diverse regions and through various channels is a testament to its growing influence and appeal.

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How Many People Work at Midjourney? Statistics & Facts (2024)

This is an article written by:

Oskar is highly driven and dedicated to his editorial SEO role. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.