Reaching a global audience is one of the biggest dreams for many online business owners. People from different parts of the world speak different languages, and not everyone feels comfortable shopping in a language they do not know well.
That is why making your Shopify store available in various languages can be very important. When done correctly, you can greatly increase your store’s potential audience.
Language barriers often discourage people from feeling safe and confident when buying online, so offering a way to browse, read descriptions, and check out in their own language can build trust in your brand.
Translation apps give you methods to automatically and sometimes manually translate your store into different languages. They usually come with tools to detect a shopper’s location and display your store in the appropriate language or currency.
This feature is not just about providing a quick translation. It also involves presenting product details, policies, and branding messages that do not feel stiff or machine-generated.
In many cases, advanced AI or professionally managed translation can help your website text sound natural, improving the overall user experience.
Also, making your store accessible in multiple languages can help with search engine visibility. Search engines tend to fa
vor websites that cater to local languages, so you may notice improved rankings for multiple languages once you have taken the time to translate the relevant pages. Translation apps are not merely an extra option; they are now considered essential for online entrepreneurs who wish to reach buyers in other countries.
What It Is
A Shopify translation app is a tool (usually installed as an add-on) that helps store owners convert all or part of their store content into additional languages beyond the store’s primary language. Many of these apps also handle currency conversions since language and currency together can be critical for international shopping convenience.
Typically, these apps connect with your Shopify back-end and automatically scan your store’s text-based content. This includes product titles, descriptions, blog posts, homepage content, and even specialized UI elements like cart or checkout text.
Depending on the app, you may have an option for machine translation, which uses AI or other technology to provide a quick multi-language experience, or a more refined translation that can be handled manually or by professional translators.
If you want to target more than one market, a translation app can help you adjust your store to local preferences. Local adaptation goes beyond direct translation, letting you modify idioms and specific marketing language for each audience.
The best translation apps for Shopify often support different alphabets and writing systems while also ensuring that the store layout remains neat and visually appealing after switching languages.
Key Aspects
When evaluating translation apps, store owners should consider a few important points to make sure they are investing in the right one:
- Accuracy of Translation: This is crucial. A poorly translated store can deter customers faster than one that is not translated at all. Look for services that provide AI translations known to be accurate, or ones that allow you to manually edit and refine the text as needed.
- Ease of Use: Some apps offer a simple interface with toggles and forms where you can add or change translations. Others sync automatically. Deciding how comfortable you are with hands-on translation versus automated solutions is key.
- Supported Languages: Not every translation app supports all languages. If you have a specific market in mind (for example, French or Arabic), you should check that the app handles that language well, including features like support for right-to-left layouts.
- Currency Conversion: Many customers want to see product prices in their local currency. That is why some translation apps combine language translation with currency conversion. If you need both options in one place, that may affect your decision.
- SEO Features: Many advanced translation apps handle SEO for each language properly. This might involve generating alternate URLs or subdomains along with meta tags in the translated language. Doing so can assist each version of your store in achieving better search engine rankings.
- Customer Support: Changing languages, dealing with custom code, or making sure the translations fit your theme can sometimes be challenging. A dependable support team can save you considerable effort.
Below is a list of some of the top translation apps you might consider using on your Shopify store. Each option is different, so think about how its features fit your store’s requirements.
The 12 Best Translation Apps for Shopify
1. T Lab - AI Language Translate
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T Lab - AI Language Translate helps you convert your store’s content using AI-based tools. After scanning your store, it shows straightforward ways to edit or refine the automated translations so you get natural, well-polished text.
Because it combines automatic and manual workflows, it is suitable for store owners who need accuracy while keeping costs manageable.
Price: Free to install with premium upgrades available.
PROS
- Quick setup and easy integration
- AI-based translation gets you started fast
- Option to refine translations manually
CONS
- May require additional time for manual proofreading
- Advanced features are available on higher-level plans
Best for: Mid-range and growing businesses that need both accurate automatic translations and the option to refine important text manually.
2. BEAST Currency Converter
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BEAST Currency Converter focuses on automatically converting prices into local currencies.
While it is not solely a translation app, it can be paired with a basic translation feature to make sure that visitors see both language and currency suited to them. This combination can reduce obstacles for international buyers.
Price: Free plan available, with premium plans that unlock extra functionality.
PROS
- Wide range of supported currencies
- Straightforward setup
- Free option for budget-conscious stores
CONS
- Translation features are less extensive than those of dedicated translation apps
- May not fully adjust your store’s content for local audiences
Best for: Budget-conscious startups that want to provide currency display and basic translation capabilities without using multiple add-ons.
3. LangShop AI Language Translate
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LangShop AI Language Translate uses machine learning together with SEO tools to produce localized versions of your site.
Along with text translations, it can add SEO tags for each language to help your store rank higher on international search engines. This makes it a good option if attracting traffic from several countries is a priority for you.
Price: Free plan available, plus paid tiers for more features.
PROS
- SEO-friendly structure for each language
- AI translations with editing options
- Supports multiple scripts and alphabets
CONS
- Can be more complex to set up at first
- More advanced SEO tools require an advanced subscription
Best for: Store owners aiming for international SEO benefits who also want high-quality machine translations.
4. Nova: Multi Currency Converter
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Nova: Multi Currency Converter mainly handles currency changes by detecting a user’s location and displaying prices accordingly.
It can also work when integrated with a broader translation system. If your main focus is showing visitors accurate local prices, this is a straightforward solution to consider.
Price: Free to use.
PROS
- Simple geolocation-based currency selection
- Easy options for toggling between regions
- No additional cost
CONS
- Limited language translation features on its own
- Basic functionality may lack deeper customization
Best for: Small businesses testing if a multi-currency display is sufficient, with plans to add more advanced translation tools later.
5. Shopify Translate & Adapt
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Shopify Translate & Adapt is developed by Shopify, offering smooth and native integration. It can automatically translate store content into several languages, and you can tweak your store’s messaging for each market.
This built-in solution simplifies updates and ensures a consistent experience without the need for much third-party code.
Price: Free.
PROS
- Integrates well with Shopify’s back-end
- Offers both auto-translation and manual adjustment
- No extra cost
CONS
- Fewer advanced customization options compared to other apps
- Does not provide extensive currency adjustment features
Best for: Shopify users who prefer a straightforward solution within the official tools.
6. Weglot - Translate Your Store
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Weglot - Translate Your Store is recognized for its strong auto-translation system and SEO management for different languages.
After installation, Weglot creates SEO-friendly subdomains for each language, giving your store a better chance to rank internationally. The app also offers an intuitive interface for editing translations.
Price: Free plan available; paid plans scale with the number of words and languages.
PROS
- Effective SEO setup with subdomain-based translations
- Easy to configure and manage
- Wide language support
CONS
- Paid plans can be costly for stores with large catalogs
- Depends on Weglot’s external platform
Best for: Store owners who want an efficient multilingual SEO solution without handling multiple apps.
7. G | translate
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G | translate is a straightforward translation app that uses the Google Translate engine to provide a multilingual version of your site quickly. Its setup is usually simple, with a dynamic language dropdown.
While it does not address deeper localization issues, it is a practical option for those needing primary language support on a limited budget.
Price: Free plan available, plus premium options for additional features.
PROS
- Fast auto-translation powered by Google
- Requires minimal effort to integrate
- Provides a basic solution for smaller stores
CONS
- Translations may sound too literal
- Not ideal for content that requires a tailored brand voice
Best for: New or smaller online stores looking for a quick, budget-friendly way to test translations before committing to a more detailed solution.
8. Hextom: Translate & Currency
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Hextom: Translate & Currency addresses both language and currency by letting you enable automatic language translation and display prices in local denominations. It updates quickly so that each new product or piece of content is promptly adjusted.
Price: Free plan available; paid options unlock more advanced features.
PROS
- Integrates language translation with currency conversion
- Rapid updates for new products or pages
- Offers a variety of configuration options
CONS
- May not include highly advanced SEO features
- Higher-tier plans can be expensive for very large stores
Best for: Stores looking for one solution to cover fundamental translation and currency features without managing several apps.
9. Locales.ai: GPT‑4 AI Translate
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Locales.ai: GPT-4 AI Translate uses GPT-4 technology to produce translations that sound fluid and natural, compared to many older machine translation tools. It is especially useful if you have extensive brand storytelling or marketing content that needs to remain engaging in another language.
GPT-based translations tend to use a conversational tone.
Price: Free plan available; paid tiers for larger word counts and extra options.
PROS
- GPT-4 provides smooth, natural translations
- Works well for marketing or narrative-driven product pages
- Offers automated updates and language detection
CONS
- May still need human review for industry-specific terminology
- Higher-tier plans can be expensive
Best for: Businesses that want to preserve a unique brand voice in each language and require top-notch AI translations.
10. MLV Auto Currency Switcher
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MLV Auto Currency Switcher focuses on ensuring users see the correct currency automatically. It matches the user’s IP address to their local currency so they do not have to search for the correct option.
While its translation features are basic, they are sufficient for providing multilingual prompts and currency displays.
Price: Free plan available with optional upgrades.
PROS
- Very simple integration
- Automatically detects the user’s location
- Reliable currency updates
CONS
- Does not offer in-depth language translation features
- May not be suitable for advanced SEO or localization needs
Best for: Store owners who prioritize effortless currency display over robust translation capabilities.
11. Transtore - Language Translate
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Transtore - Language Translate uses AI to help make your Shopify store more accessible to an international audience, covering many languages from popular ones to more niche dialects.
Its user interface is designed to be simple so that store owners new to translation technology can get started quickly.
Price: Free plan available; paid plans for higher usage.
PROS
- Supports many languages for diverse audiences
- AI-based features help reduce manual work
- User-friendly dashboard
CONS
- Additional costs may be incurred for advanced customization
- Lacks features for specialized marketing text adjustments
Best for: New international sellers who want a wide selection of language options with minimal technical complexity.
12. Geolocation & Markets - Selecty
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Geolocation & Markets - Selecty offers an automatic redirection feature that sends visitors to the appropriate language and currency based on their location. You can also customize how the language selectors appear on your pages.
The app has both free and paid options that extend its abilities, including adding more language options or additional styling choices.
Price: Free plan available, with premium upgrades.
PROS
- Handy automatic redirection feature
- Flexible design for language selectors
- Supports multiple currencies
CONS
- May need adjustments for compatibility with certain themes
- Not as advanced in terms of text editing features
Best for: Shopify store owners looking for a straightforward, location-based solution to automatically serve customers in the language and currency they prefer.
Comparison of Shopify Translation Apps
This table summarizes the best Shopify translation apps, their strengths, and their main features to help you choose the right one for your store.
This table provides a quick comparison of popular Shopify translation apps to help you optimize your store for a global audience.
FAQ: Choosing the Best Shopify Translation App
Understanding the key features of different translation apps can help Shopify store owners make an informed decision.
What is the main advantage of using a Shopify translation app?
A translation app enables store owners to reach a global audience by making their store content available in multiple languages, improving customer trust and increasing international sales potential.
Do these apps translate all parts of my Shopify store?
Most apps translate major text elements like product descriptions, menus, checkout pages, and policies, but some may require manual input for highly customized store sections.
Are machine translations accurate?
While AI translations have improved significantly, they may still need manual refinements for accuracy, fluency, and cultural appropriateness in specific markets.
Do I need a separate app for currency conversion?
Some translation apps include currency features, but if precise currency conversion is a priority, using a dedicated currency switcher alongside a translation tool can be beneficial.
Will translation apps impact my Shopify store’s SEO?
Yes, advanced translation apps offer SEO-friendly translations by creating language-specific URLs and optimizing meta tags, which can help improve search rankings in different regions.
Is a free translation app enough for my store?
Free plans work well for small stores or initial testing, but stores with high traffic or a need for greater accuracy and SEO benefits often require paid plans to unlock more features.
Can customers manually choose their preferred language?
Many apps allow customers to select their preferred language via a dropdown menu, while others automatically detect the visitor’s location to adjust the language accordingly.
Which translation app is best for a growing online business?
For businesses focusing on growth, apps like T Lab, LangShop, or Weglot offer a good mix of automation, SEO functionality, and manual refinement for more precise translations.
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