What are the 25 best SEO tools for small businesses?

Discover the 25 best SEO tools for small business within this curated list. Enhance your online presence and attract more clients.

Written by
Oskar Mortensen
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April 24, 2024

SEO is crucial for enhancing your business's online presence, regardless of its size.

With the right approach, even small businesses can efficiently optimize their websites to rank at the top of Google, attracting more clients.

To assist you, we've curated and tested the top SEO tools tailored for small business needs.

Top 3 Picks: The best SEO tools

Heres the best SEO tools for your small business:

1. Google Search Console

Google Search Console is a free tool that helps small businesses see which keywords people use to find their website on Google and how high they rank for those keywords. The tool checks if your website is working well technically and if there are any problems.

Google Search Console features:

  • Track clicks, impressions, and rankings in Google.
  • Report errors on your website that need fixing.
  • Receive tips on how to enhance your website's user-friendliness.

2. Google My Business

A Google My Business profile is essential for small businesses targeting local clients.

Google My Business boosts your local search presence on Google and Maps, ensuring customers can discover and interact with your business. Properly managing your profile can improve local rankings and drive more in-store visits.

Google My Business features:

  • Enhances local search and map visibility.
  • Facilitates direct customer engagement.
  • Simplifies management of business details.


The most crucial aspect of SEO for small businesses is optimizing website content, including service pages, product pages, and blog posts, to establish authority. Here, SEO.AI assists in optimizing your pages with AI and creating new, optimized content.

SEO.AI's editor (Try it out here)

SEO.AI features:

  • 1-click drafts of +2,000 word articles
  • Integrated AI-chat assistant
  • Automated Internal Linking
  • NLP and Missing Keyword Metrics
  • Meta Tag Scoring & Optimisation
  • Content-Length Benchmark
  • Uncover keyword opportunities with AI

SEO tools overview

Before delving into the detailed descriptions of the remaining 22 tools, here's a brief summary of all 25:

Tools For Small Businesses Table




Notable Features

Best For

1. Google Search Console


Keyword insight, website health

Track clicks/impressions/rankings, error reporting

Overall website performance monitoring

2. Google My Business


Local SEO, customer interaction

Enhances local search/map visibility, business detail management

Local businesses seeking more in-store visits



AI content optimization

1-click drafts, AI-chat assistant, content optimization tools

Optimizing web content, creating new content

4. Broken Link Checker


Find broken backlinks

Detects all broken backlinks, user-friendly interface

Identifying and fixing broken links

5. AI Keyword Research Tool


AI-powered keyword generation

Quick access, tailored keyword suggestions

Extensive keyword research

6. ChatGPT


Natural language processing, content generation

Generates original content, refines text, language translation

SEO campaigns, content creation

7. Domain Authority Tool


Evaluates potential search engine performance

User-friendly, insights into Domain Authority

Gauging competitive standing or ranking strength

8. Ahrefs Webmaster Tools


SEO issue monitoring

SEO issue advice, domain/page-level metrics

Comprehensive SEO insights

9. Keyword Search Volume Checker


Estimate search volumes

Retrieve search volumes for multiple keywords

Verifying search volumes for keywords

10. Keyword Intent Checker


Understand search intent

Determines the intent behind keywords

Content development aligning with user intent

11. Google Analytics


Web traffic tracking

Acquisition, engagement, demographics, conversions reports

Tracking and analyzing website traffic

12. Screaming Frog


On-site SEO improvement

Detects SEO issues, supports up to 500 URLs per crawl

Enhancing on-site SEO

13. Long Tail Keyword Generator


Identifies niche-specific keywords

Produces long-tail keywords, insights into search volumes

Targeting niche audiences

14. AI Topic Cluster Tool


Organizing content into clusters

AI-driven topic suggestions, visualization tools

Improving SERP rankings, user experience

15. Keyword Cannabalization Tool


Tests for keyword overlap

Displays keyword cannibalization, similarity matrix

Avoiding internal content competition

16. Bing Webmaster Tools


Bing search index visibility

Backlink profile insights, keyword research

Managing website's status on Bing

17. Keyword Rank Checker


Monitoring keyword rankings

Rank checking across multiple countries

SEO and digital marketing monitoring

18. AI Title Generator


Generating engaging titles

AI for crafting SEO-friendly titles

Enhancing click-through rates

19. Article Rewriter


Content enhancement and alteration

Reconstructs and rewords text, preserving original meaning

Refreshing existing content

20. Meta Description Generator


Crafting optimized meta descriptions

AI-crafted meta descriptions for search engine visibility

Boosting click-through rates from search results

21. Google SERP Simulator


Preview of title/meta description in SERPs

SERP visualization, true-to-life previews

Fine-tuning metadata for maximum appeal

22. PageSpeed Insights


Website speed analysis and optimization

Core Web Vitals analysis, loading speed tips

Enhancing website speed and user experience

23. SERP Checker


Objective SERP perspective

Neutral perspective on SERPs, part of the SEO.AI toolkit

Viewing unbiased search results

24. AI Product Description Generator


Crafting compelling product descriptions

AI-generated product stories

Ecommerce product catalog expansion

25. Competitor Keyword Research Tool


Competitive keyword insights

Shows domains ranking for specific keywords

Competitive analysis and strategy development

Best SEO tools for small businesses

Here are our picks for the best SEO tools for small businesses:

4. Broken Link Checker

The broken link checker by SEO.AI, part of our free tool stack, is a free tool that allows you to find all broken backlinks of a given domain. This tool operates by mimicking search engine behavior, scanning your site and verifying that each link directs to a functioning webpage.

The Broken Link Checker features:

  • Detects all broken backlinks associated with a specific domain
  • User-friendly interface
  • Complimentary access

5. AI Keyword Research Tool

Included in the SEO.AI free tool suite, this complimentary resource allows you to input a brief overview of your business or content and seamlessly perform extensive keyword research. It's crafted to offer critical insights that can elevate your SEO approach.

Leveraging AI for keyword generation offers substantial advantages for SEO and content planning. AI-powered algorithms rapidly sift through data, uncovering trends and key insights, which helps in pinpointing pertinent long-tail keywords that draw in niche audiences and have lower competitive rates.

The AI Keyword Research Tool features:

  • Quick access without the need for login credentials
  • Employs AI to identify optimal keywords tailored to your business
  • Available at no cost

6. ChatGPT

ChatGPT, an advanced conversational AI, streamlines SEO campaigns for small businesses by simulating human-like interactions.

Leveraging the power of natural language processing (NLP) and machine learning, ChatGPT produces responses that closely resemble those of a human conversationalist. Engaging with ChatGPT feels akin to a natural dialogue where inquiries are met with informative replies.

ChatGPT features:

  • Crafts original content and compelling narratives for diverse platforms.
  • Refines text clarity, adjusts tone of voice, and rephrases.
  • Converts content accurately across multiple language barriers.

7. Domain Authority Tool

The Domain Authority tool is a complimentary offering within our extensive collection of free tools.

Domain Authority (DA) is an indicator of how well a site may perform in search engine rankings. It's scored on a scale from one to 100, with higher scores correlating to better ranking potential.

DA is calculated by evaluating various elements, such as the number of unique domain links and the overall link count, which together contribute to a singular DA score. This metric is often utilized to gauge the competitive standing of websites or track the progress of a site's ranking strength over time.

The Domain Authority Tool features:

  • Included in a suite of over 30 free tools.
  • User-friendly and efficient in operation.
  • Provides insights into a domain's Domain Authority.

8. Ahrefs Webmaster Tools

Ahrefs Webmaster Tools provides comprehensive SEO insights for all your websites at no cost. While Google Search Console is essential for any site owner focused on search performance, it may fall short in certain aspects. Ahrefs Webmaster Tools fills these gaps effectively.

Ahrefs Webmaster Tools features:

  • Monitors 140+ possible SEO issues, with detailed advice on how to fix it included
  • Domain & page-level SEO metrics
  • Displays all recognized keywords, surpassing the top 1000 limit set by GSC.

9. Keyword Search Volume Checker

The Keyword Search Volume Checker from SEO.AI is part of our free suite of tools. Designed for simplicity, it allows you to verify the search volume for a single keyword or a batch of up to 800 keywords simultaneously.

Google's Keyword Planner, previously a primary source for exact search data, now offers detailed figures exclusively to AdWords clients, leaving free users with only broad ranges.

Our tool compensates for this by utilizing specialized algorithms and external data sources to estimate search volumes. It assesses search trends and employs a mix of past data and predictive modeling to approximate the monthly search volume for each keyword. Which makes it a free alternative, which is helpful to a small business.

The Keyword Search Volume Checker features:

  • Retrieve search volumes for up to 800 keywords in one go
  • Complimentary and user-friendly
  • Employs advanced algorithms to circumvent subscription barriers

10. Keyword Intent Checker

Keyword intent reflects the searcher's actual aim when they input a query into a search engine.

Identifying the real purpose of a search phrase is essential for SEO because it informs the development of content that aligns with user intent and boosts search engine rankings. “Search intent” is another term for this concept.

This tool is designed to classify a keyword into one of five intents, and it's freely available as part of the SEO.AI tool suite.

The Keyword Intent Checker features

  • Included in the complimentary SEO.AI tool collection
  • Swift, accessible at no cost, and simple to operate
  • Determines the intent behind each potential keyword

11. Google Analytics

Google Analytics is the industry standard for tracking web traffic, with 73% of the top 10,000 sites using it.

Google Analytics offers a cost-free, easy setup process that kicks off with a simple Google account sign-in. After initial configuration, it immediately begins tracking data.

The current version, GA4, replaces the now-obsolete Universal Analytics. Its comprehensive yet accessible default reports are crucial for small business SEO strategies.

GA4 provides valuable insights into the effectiveness of your marketing efforts in attracting visitors and converting them into customers. However, its interface can be challenging to navigate, with a significant learning curve. Maximizing its potential requires familiarizing yourself with the platform, ideally by completing Google's complimentary GA4 training course.

Google Analytics features:

  • Acquisition explores the various channels that funnel traffic to your website.
  • Engagement delves into user interactions across your website's pages.
  • Demographics uncover the characteristics and geographical origins of your users.
  • Conversions track the number of users who take a desired action on your website.

12. Screaming Frog

The Screaming Frog SEO Spider functions as a website crawler designed to enhance on-site SEO through the identification and rectification of prevalent SEO problems. It offers both free and paid versions, with the free option being recommended for small businesses in this article.

Screaming Frog features:

  • Detects broken links, errors, and redirects.
  • Examines page titles and meta descriptions.
  • Supports up to 500 URLs per crawl, sufficient for small businesses.
  • Assists with technical SEO aspects.

13. Long Tail Keyword Generator

The SEO.AI long tail keyword generator, part of our no-cost SEO tools collection, is straightforward in its function. It accesses a vast database to identify niche-specific long-tail keywords, offering insights into search volumes and ranking challenges.

Long-tail keywords constitute 70% of search queries and, due to their specificity, provide more precise results for users and businesses alike. They attract traffic that closely matches a brand's products or services, improving customer acquisition, and ensuring users find content that closely matches their search intent.

The Long Tail Keyword Generator features:

  • Swift, complimentary, and simple to operate
  • Produces long-tail keywords from your short-tail input, crucial for small business SEO strategies

14. AI Topic Cluster Tool

Also part the SEO.AI toolbox, the AI topic cluster tool leverages AI to simplify the process of generating topic clusters based on a keyword, with a keen understanding of search intent.

Topic clusters boost SEO as they clarify your content's organization and significance to search engines, which can result in improved SERP rankings. Structuring content into clusters also betters the user experience by providing fluid navigation. Moreover, crafting detailed content within these clusters solidifies your status as an industry authority and expert.

The AI Topic Cluster Tool features:

  • Generates numerous AI-driven topic suggestions
  • Offers visualizations via tables and mind maps
  • Complimentary, efficient, and user-friendly

15. Keyword Cannabalization Tool

The keyword cannabalization tool, also created by SEO.AI, is a tool that tests whether keywords overlap and cannibalize each other based on similarities in Google Search Result Pages (SERP). The tool both creates Keyword Clusters and a Similarity Matrix.

Keyword cannibalization means your articles are competing with each other, confusing Google about which one to prioritize, which is why this useful.

The Keyword Cannabalization Tool features:

  • Displays keyword cannibalization through topic clusters and a similarity matrix
  • Complimentary, fast, and straightforward to use
  • Included in the suite of free SEO tools

16. Bing Webmaster Tools

Bing Webmaster Tools (Bing WMT) is a complimentary service from Microsoft that enables webmasters to register their sites with Bing's search index for visibility. Additionally, it assists in tracking and managing a website's status on the search engine. Bing WMT serves a similar purpose for Bing as Google Search Console does for Google.

Bing Webmaster Tools features:

  • Examine your site's backlink profile for insights into referring domains and anchor texts.
  • Perform keyword research to identify popular search terms and their volumes.
  • Access SEO reports summarizing site-wide errors and the affected page count.
  • Use Site Scan to quickly audit your site for technical SEO issues.

17. Keyword Rank Checker

Monitoring keyword rankings is a critical component of SEO and digital marketing, as it allows businesses to determine how their domain ranks for specific keywords in search engine results.

The Keyword Rank Checker Tool is an essential instrument, offering an easy-to-use but effective method for monitoring keyword standings. Additionally, this tool is available at no cost and is included in the SEO.AI suite of tools.

While more sophisticated keyword rank checkers exist, they typically come with a fee, and for routine SEO tasks, a quick and straightforward position check is often all that's required. This tool is designed to meet that need.

The Keyword Rank Checker features:

  • Fast, simple, and complimentary access without needing to sign in
  • Offers rank checking across 28 countries
  • Included in the free SEO.AI tool collection

18. AI Title Generator

Tired out trying to figure out what the title of your article should be? Then look no further, this tool enhances click-through rates by creating search engine-friendly titles that also captivate users, leading to increased website traffic. It saves time by quickly generating multiple title options, ensuring they're both reader-attractive and SEO-optimized for higher content ranking.

Additionally, it provides a creativity surge with unique and engaging title suggestions to overcome any creative block.

The AI Title Generator features

  • Leverages AI for crafting engaging titles with SEO relevance
  • Complimentary, user-friendly, and rapid in execution
  • Incorporated in the free SEO.AI toolbox

19. Article Rewriter

Similar to the AI title generator, the article rewriter is another component of the SEO.AI toolkit. This electronic instrument employs sophisticated algorithms to enhance and alter pre-existing text.

It offers content creators alternative versions of their work, maintaining the integrity of the original context and message. This tool is invaluable for those seeking to rejuvenate their content while preserving its initial intent.

Original text: "Artificial intelligence (AI) is rapidly transforming various industries. From healthcare to finance, AI technologies are being utilized to automate tasks, analyze data, and enhance decision-making processes. Machine learning, a subset of AI, enables systems to learn from data without being explicitly programmed. Natural language processing (NLP) allows computers to understand, interpret, and generate human language. As AI continues to advance, it raises ethical concerns regarding privacy, bias, and job displacement. However, when deployed responsibly, AI has the potential to revolutionize society positively."
Text after using the tool: “Artificial intelligence (AI) is revolutionizing different sectors at a fast pace. It is being used in healthcare, finance, and other industries to automate tasks, analyze data, and improve decision-making processes. Machine learning, a branch of AI, enables systems to learn from data without explicit programming. Natural language processing (NLP) enables computers to comprehend, interpret, and generate human language. While AI advancements raise concerns about privacy, bias, and job displacement, responsible deployment of AI has the potential to bring positive changes and revolutionize society.

The Article Rewriter features:

  • Reconstructs and rewords text of any kind, preserving the original significance
  • Complimentary, straightforward, and swift in operation
  • A feature of the cost-free SEO.AI toolkit

20. Meta Description Generator

Meta descriptions are key in digital marketing for boosting click-through rates from search results, serving as concise pitches that summarize webpages and entice clicks.

The complimentary Meta Description Generator in our toolbox streamlines crafting optimized snippets with AI algorithms for enhanced search engine visibility.

Here's a sample of an effective meta description generated by the tool based on the text explaining the tool:

Boost click-through rates with our Meta Description Generator. Craft optimized snippets with AI algorithms for enhanced search engine visibility.

The Meta Description Generator features:

  • Employs AI to craft engaging meta descriptions with SEO focus
  • User-friendly, cost-free, and efficient
  • Included in the complimentary SEO.AI toolkit

21. Google SERP Simulator

Do you want to know what your title and meta description looks like in the SERP, before you publish the page? Then here is the tool for you.

The complimentary SERP Simulator is an essential resource for fine-tuning the display of your website's titles and meta descriptions in Google's Search Engine Results Pages (SERPs) on both desktop and mobile.

It offers a true-to-life preview, enabling webmasters, SEO experts, and content developers to accurately assess and tweak their metadata for maximum appeal and click-through potential from search engine users.

The Google SERP Simulator features:

  • Part of the SEO.AI Toolbox
  • Free to use, with no login necessary and user-friendly
  • Provides a SERP visualization, showcasing your title and meta description as they would appear at Google's summit

22. PageSpeed Insights

PageSpeed Insights is a tool that analyzes website speed and offers optimization tips for faster loading. This is crucial for small businesses because page speed influences Google's ranking algorithm and can greatly affect organic search positions.

PageSpeed insights also comes with solutions to our issues further down on the page of which this screenshot was taken.

Faster load times not only boost rankings but also enhance user experience. As a Google tool, PageSpeed Insights focuses on Core Web Vitals, which categorize loading speed into three distinct aspects.

PageSpeed Insights features:

  • Cumulative Layout Shift (CLS): Measures the frequency of content movement, like fonts, videos, and forms, during page load.
  • First Input Delay (FID): Gauges the time until the page responds to user interactions.
  • Largest Contentful Paint (LCP): Tracks the duration for the primary content of the page to load.

23. SERP Checker

The SERP Checker is an instrument that reveals the presentation of your website or particular pages in Google's search results for selected keywords or phrases. The tool is free and is also part of the SEO.AI tool suite.

It provides an objective perspective of Google's organic search outcomes, free from the distortions of personal browsing history, geographic location, and customization preferences that can affect manual searches.

The SERP Checker features:

  • Offers a neutral perspective on SERPs, unaffected by factors like location, browsing history, or personal settings.
  • Included in the SEO.AI toolkit.
  • Complimentary, efficient, and straightforward to utilize without the need for login.

24. AI Product Description Generator

If you're a small ecommerce business aiming to expand your product catalog, crafting product descriptions by hand can be exhausting. That's why we've developed this free tool for you to use.

Utilize the AI Product Description Generator to create compelling product stories that enhance your items' allure and elevate your brand's digital footprint.

The AI Product Description Generator features:

  • Engaging product descriptions crafted by AI
  • Accessible for free and without the need for login
  • A feature of the SEO.AI collection of tools

25. Competitor Keyword Research Tool

Do you want to see what keywords you or your competitors are ranking for? Then try our free competitor keyword research tool.

Gaining knowledge of the keywords that competitors are effectively targeting can provide critical understanding of market movements, consumer search patterns, and possible deficiencies in your SEO approach.

The Competitor Keywords tool simplifies the task of discovering the keywords for which your competitors rank in a specific country's search results.

The Competitor Keyword Research Tool features:

  • Identifies the keywords you and your competitors rank for within a particular country
  • Included in the SEO.AI toolkit at no cost
  • User-friendly and accessible without requiring membership or an account

What are the 25 best SEO tools for small businesses?

This is an article written by:

Oskar is highly driven and dedicated to his editorial SEO role. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.