Online stores depend on customer feedback to build trust and transparency.
Without the ability to physically inspect products or speak with representatives, potential buyers rely on reviews left by other customers to make informed decisions about product quality, shipping, and service.
Reviews apps are essential for Shopify stores, capturing testimonials and displaying them to boost credibility and convert visitors into customers.
A Shopify reviews app manages and showcases customer feedback, offering features like photo submissions, automated review requests, and star ratings. These apps often include marketing tools to share testimonials across platforms.
Without them, store owners might lack effective review functionality. A dedicated app can automate feedback requests, create appealing review galleries, and integrate seamlessly with store designs, enhancing reliability and boosting conversion rates.
What Is a Shopify Reviews App?
A Shopify reviews app is a tool you add to your Shopify store to manage and display customer feedback.
Rather than having just a basic comment section, reviews apps often include features like photo or video submission, automated email reminders for review requests, star ratings, and more. Some even include built-in marketing extensions that allow you to share these testimonials across your store or on social media.
Without such an app, shop owners would be left with either no review functionality or only the basic Shopify feature that may not meet their needs. A dedicated reviews app can send automated feedback requests, create attractive review galleries, analyze customer views, and integrate well with store designs.
When set up correctly, these tools can make a store feel more reliable and help boost conversion rates.
What Are Key Aspects of a Reviews App?
- Ease of Installation: A good reviews app should be simple to add to your store without requiring heavy coding or design changes.
- Customization: Store owners often want visuals that match their brand. Review widgets, pop-ups, or emails should be adjustable to fit your themes and color schemes.
- Multiple Media Support: Allowing customers to upload images or videos along with text gives future shoppers a clearer idea about the products.
- Automation: Automated emails and reminders save time by encouraging recent buyers to leave feedback without manual follow-up.
- Integrations: Some apps connect with other marketing tools or social media, making it easier to share positive reviews.
- Pricing Options: Plans can range from free to premium, with differences in features like removal of branding, higher email limits, or advanced reporting.
- Customer Support: A simple setup is important, but so is responsive support if any issues come up or adjustments are required.
Below is a list of apps that many Shopify store owners rely on to gather genuine customer feedback and show it effectively. Each one varies slightly in features, pricing, and how well it fits different business types or sizes.
The 11 Best Reviews Apps for Shopify
1. Loox – Best for Photo-Centric Brands
Loox is popular for its focus on photo reviews. It encourages buyers to share pictures of the products they purchased, helping future customers see them in real settings. This visual approach improves the trust factor and can be a strong marketing asset.
Price:
- Beginner plan: $9.99/month
- Scale plan: $34.99+/month based on email request usage
- Unlimited plan: $299.99/month
PROs:
- User-friendly dashboard
- Photo-focused reviews that boost trust
- Automated discount incentives for photo submissions
- Includes social proof pop-ups
CONs:
- Can become expensive when scaling up
- Limited import functionality compared to some alternatives
Best for: Online brands that highly value customer photos and visual impact, like fashion, jewelry, or home décor stores.
2. Trustoo – Best for Beginners Seeking Q&A
Trustoo offers a balanced approach to collecting text, photo, and Q&A feedback. Its straightforward widgets display nicely on both product and collection pages, giving customers multiple ways to engage and get more information.
Price:
- Free plan: 50 review requests/month
- Basic: $9.99/month (up to 150 requests/month)
- Growth: $19.99/month (up to 600 requests/month, $9.90 for each additional 200)
PROs:
- Easy to set up
- Supports photos and Q&A
- Automated review requests and analytics
- Integrates with various page builders
CONs:
- Trustoo branding can only be removed on the higher-tier plan
- Some customization options are limited
Best for: New Shopify merchants who want a straightforward app with Q&A features and are okay with modest monthly limits at lower tiers.
3. Fera – Best for Overall Ratings & Storewide Reviews
Fera manages both individual product reviews and overall store reviews, allowing shoppers to see business-wide ratings as well as product-specific feedback. This dual approach can boost overall store credibility.
Price:
- Free plan: 10 requests/month, 10MB photo/video storage
- Startup: $9/month for 100 requests and more storage
- Small: $29/month for up to 1,000 requests and 1GB storage
- Medium: $99/month for up to 10,000 requests and 10GB storage
PROs:
- Supports both product-specific and sitewide reviews
- Offers photo and video submissions
- Displays average ratings anywhere in your store
- Allows beginners to set up automated reminders
CONs:
- Storage limits might be low if many high-resolution images are uploaded
- Does not include a built-in Q&A feature
Best for: Stores that want a unified rating system focused on overall brand reputation, especially service-based or multi-product shops needing both store and product reviews.
4. Judge.me – Best for Quick Setup
Judge.me provides an easy process for collecting reviews with rich media. Its step-by-step setup makes it appealing for store owners who want a straightforward experience.
Price:
- Free Forever plan: Basic features with unlimited review requests
- Awesome plan: $15/month, including Q&A, no branding, and custom forms
PROs:
- Quick and simple to set up
- Supports photo and video reviews
- Well-organized scheduling for automated review requests
- SEO-friendly with rich snippet support
CONs:
- Customization might require some CSS adjustments
- Some advanced features are available only on the paid plan
Best for: Stores that need a fast, intuitive solution for photo and video reviews without a complex setup.
5. Growave – Best for Loyalty & Review Integration
Growave does more than reviews by combining loyalty programs, wishlists, referral tools, and more in one app. Its reviews feature integrates into the overall suite, making it easier to manage various marketing tools together.
Price:
- Free plan: Up to 100 orders/month
- Medium: $49/month for up to 500 orders/month
- Growth: $149/month for up to 1,000 orders/month
- Premium: $349/month for up to 3,000 orders/month
PROs:
- Offers several marketing tools in a single app
- Provides a unified dashboard for loyalty, wishlists, referrals, and reviews
- Customizable review widgets
- Includes Q&A functionality
CONs:
- Not as focused if you only want reviews
- Some settings may be hard to locate after the initial setup
- Can become expensive if your store grows rapidly
Best for: Growing businesses that want an all-in-one marketing tool incorporating reviews, loyalty programs, and referrals.
6. Yotpo Reviews – Best for Multi-App Marketing
Yotpo offers several specialized Shopify apps, including reviews, loyalty, and SMS marketing. Its reviews feature comes with various display options like ratings, badges, and carousels, which work well with its other marketing tools.
Price:
- Starting at about $15/month for basic review features
- Higher tiers add advanced display options, analytics, and integrations
PROs:
- Provides a range of marketing tools beyond reviews
- Multiple display formats such as carousels, badges, and star ratings
- Maintains brand consistency if you use other Yotpo products
- Includes a Q&A feature
CONs:
- Some theme customizations may require coding
- Costs can add up as additional Yotpo products are included
Best for: Businesses wanting a single integrated marketing environment for reviews, customer loyalty, and more—especially if you plan to use several Yotpo modules.
7. Stamped.io – Best for In-Depth Feedback Analytics
Stamped.io is known for its advanced analytics and reporting, helping store owners understand customer feedback better. It also supports photo reviews and even post-purchase upselling.
Price:
- Basic plan is around $23/month with some limits
- Higher plans increase the number of requests, include advanced analytics, and add marketing features
PROs:
- Offers advanced analytics to track feedback trends
- Sends automated review requests by email
- Provides integrations for upselling and cross-selling
- Supports both photo and video submissions
CONs:
- The basic plan may seem limited in features
- Upgrading can be costly for larger stores
Best for: Store owners who need detailed analytics and advanced marketing insights from reviews, especially those with mid-sized to large operations.
8. Okendo – Best for Customizable Review Forms
Okendo sets itself apart by offering highly adjustable review forms, allowing store owners to capture details like sizing, color preferences, or other specific attributes. This extra information provides clearer insights about products.
Price:
- Essential plan at $29/month
- Higher-tier plans offer more control over branding and on-site displays
PROs:
- Collects detailed product-specific feedback
- Supports photo and video submissions
- Ideal for fashion or personalized product stores
- Offers automated email flows
CONs:
- The lower-tier plan may limit advanced customization options
- Creating custom forms can require a bit more effort
Best for: Merchants selling items where details like sizing or technical specifications matter and who want more than just basic star ratings in customer feedback.
9. Ali Reviews – Best for Dropshipping Stores
Ali Reviews originally started as a tool to import reviews from AliExpress, making it popular with dropshippers. It has expanded to offer more review options and a user-friendly interface, though it still works best for those using AliExpress.
Price:
- Starts around $9.90/month for basic features
- Advanced plans go up to about $49.90/month, offering more automation and design options
PROs:
- Quickly imports reviews from AliExpress
- Provides various display widgets
- Sends automated review reminders
- Works well with popular dropshipping setups
CONs:
- Focuses more on AliExpress integration than on building unique brand reviews
- Higher tiers are needed for extensive branding customization
Best for: Dropshipping store owners who rely on AliExpress and need an easy way to import existing reviews and request new ones.
10. Helpful Product Reviews – Best for 24/7 Support
Helpful Product Reviews is designed with simplicity and prompt support in mind. If any issues arise during setup or design, store owners can reach out to their support team at any time for quick assistance.
Price:
- Launchpad (Free) with 150 review requests/month
- Ascent 500: $10/month for up to 500 requests
- Altitude Unlimited: $20/month for unlimited requests
PROs:
- Includes built-in Q&A functionality
- Offers multi-language widget translation
- Known for quick, reliable support
- Ensures reviews remain unedited by store owners
CONs:
- Opens in a separate interface outside of Shopify
- Integration on collection pages can be more challenging
- Some customizations might require extra steps
Best for: Merchants who need dependable support at all hours and prefer a straightforward approach to genuine customer feedback.
11. Rivyo Product Reviews – Best for Fast Setups with CSV Imports
Rivyo is a simple, budget-friendly reviews app. It includes a built-in importer that lets you quickly upload existing reviews from a CSV file, which is especially useful if you are moving from another platform or have offline feedback records.
Price:
- Free plan with basic features
- Paid version starts at about $5.99/month with extra functionalities
PROs:
- CSV imports simplify the migration process
- The basic plan works well for small shops
- Lightweight design that doesn’t slow down your site
- Supports photo uploads and Q&A
CONs:
- The initial design is very minimalist
- Certain advanced features may need manual adjustments
Best for: Small stores needing a quick and low-cost setup, or anyone who needs to import reviews from external or older systems.
FAQ: Shopify Reviews Apps
Shopify reviews apps help online stores collect and display customer feedback, boosting credibility and conversions. Below are answers to common questions about these tools.
What Is a Shopify Reviews App?
A Shopify reviews app is a tool that allows store owners to gather, manage, and showcase customer reviews. Many apps support star ratings, photo or video uploads, automated review requests, and customization to match store branding.
Why Do Shopify Stores Need Reviews Apps?
Reviews apps help build trust, provide social proof, and encourage sales by showcasing authentic customer feedback. Without them, stores rely on Shopify’s basic review feature, which may lack automation, media support, or customization options.
What Features Should I Look for in a Reviews App?
Key features include easy installation, customizable widgets, support for multiple media types, automated review requests, marketing integrations, scalable pricing plans, and responsive customer support.
Are Shopify Reviews Apps Free?
Many apps offer free tiers with basic features, while premium plans provide advanced functionalities like custom branding, increased review requests, and analytics. Pricing varies depending on the app and store needs.
Can Customers Submit Photos and Videos in Reviews?
Yes, most leading Shopify reviews apps allow customers to upload images and videos, helping future buyers make informed decisions by seeing real customer experiences.
How Do Reviews Apps Help with SEO?
Some apps generate rich snippets, allowing product ratings to appear in search results, which can help improve visibility and attract more clicks to a store.
Do These Apps Work with Other Shopify Tools?
Many reviews apps integrate with marketing automation tools, social media platforms, or loyalty programs, making it easier to leverage customer feedback across multiple channels.
Can I Import Existing Reviews into a New App?
Yes, many apps support review imports from CSV files or other platforms, making migration simple when switching between apps.
How Can I Encourage More Customers to Leave Reviews?
Automated email reminders, incentives like discounts, and easy-to-use review forms increase the chances of customer participation.
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