The 28 Best AI Tools for Ecommerce in 2025

Over the past three years, I have personally tested hundreds of AI tools.

From simplifying workflows in marketing to crafting personalized customer experiences, AI has become a game-changer.

In this guide, I share some of the best AI tools for Ecommerce, carefully curated and categorized to cover every angle of an online store’s needs.

Key AI Tools in Ecommerce

I've categorized the AI tools into the following key segments:

• Marketing and Advertising
• Customer Support and Chatbots
• Product Recommendations and Personalization
• Inventory Management and Logistics
• Pricing Optimization and Sales Forecasting
• Other Notable AI Tools

Top 28 Best AI Tools for Ecommerce in 2025

Artificial intelligence is reshaping Ecommerce by automating marketing, enhancing customer support, personalizing shopping experiences, optimizing inventory, and fine-tuning pricing strategies.

AI Tools for Marketing and Advertising

• ChatGPT – A versatile AI language model that generates content and answers questions in a human-like manner. E-commerce marketers use ChatGPT to write product descriptions, blog posts, social media captions, and even respond to customer inquiries. It supports over 50 languages and provides prompt, tailored responses 24/7, helping businesses expand content output and customer engagement without additional staff.
• SEO.AI – SEO.AI is our platform designed specifically for e-commerce SEO. It automates content optimization, keyword research, and on-page SEO tasks, ensuring your webpages and product feeds are always optimized for search engines. Its machine learning algorithms continuously adapt to changing search trends, making it a powerful asset for driving organic traffic.
• Synthesia – An AI video creation platform that makes it easy to produce product videos and ads without filming. Users simply input text, and Synthesia generates videos with lifelike AI avatars and voiceovers. It supports over 120 languages and offers diverse AI avatars. E-commerce businesses use it to create product demos, how-to guides, and localized ads at scale.
• Pencil – An AI-powered tool for generating advertising creatives. Pencil combines human creative insight with generative AI to produce various static and video ad variants in minutes, all aligned with your branding. It offers seamless data integration and uses AI trained on billions in ad spend to predict which ads will perform best. Marketers can edit ads with a drag-and-drop interface and get insights into why certain ads work.
• Blueshift – An AI-powered marketing automation platform focused on personalization. Blueshift uses predictive analytics to segment customers and deliver real-time, personalized messages across email, SMS, push notifications, and more. It provides predictive product recommendations and optimized send times to maximize engagement. It also offers built-in A/B testing for campaign optimization.

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Standout tools:

SEO.AI now leads the way as the first standout tool, delivering unparalleled SEO performance for e-commerce by automating critical optimization tasks and adapting to evolving search trends. ChatGPT is a multi-purpose powerhouse—useful for everything from copywriting to customer interaction due to its conversational AI abilities. For more specialized marketing tasks, Pencil stands out by automatically producing and predicting high-performing ad creatives, leveraging insights from billions in ad spend. Synthesia is notable for simplifying video production in numerous languages, allowing even small teams to create professional multilingual video ads.

AI-Powered Customer Support and Chatbots

• Gorgias AI – A customer service automation agent integrated with the Gorgias helpdesk platform. Gorgias’s AI Agent uses natural language processing to analyze support tickets and autonomously resolve common inquiries with accurate, empathetic responses. It can take actions in e-commerce systems (like checking order status or processing a refund) and knows when to escalate complex issues to a human.
• Tidio (Lyro AI Chatbot) – An all-in-one live chat and chatbot platform popular with online stores, and its Lyro AI chatbot brings powerful automation to it. Lyro is a conversational agent trained for e-commerce that can answer customer questions, recommend products, check inventory, and track orders in real time. It’s available 24/7 and continuously learns from interactions to improve over time. Tidio also allows seamless human takeover of chats when needed.
• LivePerson – An enterprise-level AI conversational platform enabling real-time customer engagement on websites and messaging apps. LivePerson’s AI chatbots use natural language processing to understand customer intent and offer personalized responses and product recommendations during the shopping journey. It integrates with CRM and e-commerce systems to pull customer data, making interactions context-aware.
• Octane AI – A chatbot and personalization tool that uses AI to improve the shopping experience through interactive quizzes and Messenger marketing. E-commerce brands use Octane AI to create custom quizzes that ask shoppers about their preferences and then provide tailored product recommendations. It syncs the collected quiz data with marketing tools for segmented follow-ups.
• Yuma AI – A customer service automation platform built for Shopify sellers. Yuma’s AI handles a wide range of support tasks and is unique in that it only charges for tickets fully resolved by AI (partial resolutions are free). It integrates with helpdesks like Zendesk and comes with a pre-trained e-commerce knowledge base to accurately detect intent for common issues (orders, shipping, returns).

Standout tools:

Gorgias AI is a frontrunner for Shopify-based businesses, known for its deep e-commerce integrations and ability to act on customer requests directly (like modifying orders). Yuma AI offers an innovative pricing model and a robust pre-trained knowledge base, making it attractive for brands looking to scale support efficiently. For larger enterprises, LivePerson remains a standout with its intent-driven, personalized chat experiences that can significantly lift sales and satisfaction.

AI-Driven Product Recommendations and Personalization

• Nosto – A leading personalization platform that uses AI to deliver tailored product recommendations and content on your e-commerce site. Nosto’s engine analyzes each visitor’s behavior, purchase history, and preferences in real time to populate widgets with products they’re likely to buy. It also personalizes emails and pop-ups.
• Adobe Sensei – Adobe’s AI/ML framework embedded in Adobe Commerce (Magento). Sensei enhances e-commerce sites with AI capabilities like personalized product recommendations, visual search, and automated merchandising. It can auto-tag images for catalog management and personalize on-site content and search results based on user behavior.
• Bloomreach – An AI-powered experience platform known for its search and personalization capabilities. Bloomreach’s algorithm delivers personalized site search results, product grids, and marketing campaigns using AI that learns from shopper behavior across channels. It is designed for cross-channel personalization, meaning it can tailor not just the website experience but also emails and ads.
• Algolia – A fast search-as-a-service platform that now incorporates AI for predictive search and recommendations. For e-commerce, Algolia’s AI can auto-complete queries, correct typos, and suggest products as users type, improving search conversion. Its Recommend feature analyzes user behavior to display widgets like “Recommended for you” or “Frequently Bought Together.”
• Raptor Services – Raptor Services offers a powerful AI-driven search and recommendation engine tailored for online retailers. It plugs into your store to improve on-site search accuracy and display personalized product recommendations in real time. It tracks each visitor’s clicks and purchases to tailor the products shown—such as related items or bestsellers—based on shopper behavior.
• ViSenze – An AI platform for visual search and product discovery. ViSenze allows shoppers to search for products by uploading an image—the AI will find similar items in your catalog. It also provides AI-driven product tagging and recommendations based on image content. For example, a customer can snap a picture of a dress they like, and ViSenze will show similar dresses from the store.
• Salesforce Einstein – A suite of AI features built into Salesforce Commerce and Marketing Clouds. In e-commerce, Einstein powers things like product recommendations, predictive sort and search results, and automated insights about customer behavior. It analyzes data from multiple touchpoints to show each shopper personalized “Top Picks” or predict which leads are likely to convert.

Standout tools:

Nosto and Bloomreach are go-to solutions for mid-sized retailers aiming to deliver Amazon-level personalization—Nosto for its easy deployment and proven conversion uplift, and Bloomreach for its powerful AI search and omnichannel approach. Algolia stands out in this category for its strength in site search; its lightning-fast, AI-tuned search results keep customers from bouncing and drive them to products quicker. For those on the Adobe or Salesforce ecosystems, Adobe Sensei and Salesforce Einstein respectively shine by deeply embedding AI into the commerce platforms, thereby streamlining personalization without heavy integration work.

AI for Inventory Management and Logistics

• Prediko – A Shopify-integrated AI inventory management and demand forecasting tool. Prediko analyzes historical sales, seasonality, and trends to forecast sales at the SKU, category, and store level, helping merchants know when to reorder and how much. It generates real-time restock recommendations and can even manage purchase orders.
• Genie – An AI-powered inventory planning platform for Shopify stores that simplifies inventory analysis and ordering. Genie is known for its intuitive dashboard and data visualizations that make it easy to interpret sales and stock metrics. It helps merchants generate purchase orders, track supplier info, and collaborate as a team on inventory tasks.
• Assisty – An AI inventory management and replenishment tool ideal for multi-store and multi-location businesses. Assisty uses AI to identify patterns in sales and stock levels and suggests optimal replenishment strategies. It’s particularly useful for companies selling bundles or operating in multiple channels.

Standout tools:

Prediko has emerged as a leader due to its specialized AI focus on Shopify merchants – it not only forecasts demand but also handles purchase orders, offering an end-to-end solution. Genie differentiates itself with ease-of-use and collaboration, great for growing teams that need to quickly make sense of inventory data without a steep learning curve. For more complex, multi-channel operations, Assisty stands out by catering to multi-location inventory challenges with AI-driven insights.

AI for Pricing Optimization and Sales Forecasting

• Competera – An AI-driven competitive pricing platform that helps e-commerce businesses optimize their pricing strategy. Competera continuously scans competitors’ prices, promotions, and product assortment across the web, and uses machine learning to identify market trends. It alerts retailers to significant competitor moves (like a price drop or new product launch) and provides analytics on how your prices stack up.
• Intelligence Node – A retail price optimization and analytics platform powered by AI. It offers dynamic pricing capabilities that adjust your product prices in real time based on market demand, competitor pricing, and inventory levels. Intelligence Node’s system ingests massive amounts of market data and uses it to suggest price changes that maximize revenue or margin while staying competitive.
• PriSync – A popular price tracking and dynamic pricing tool for e-commerce (especially among smaller and mid-size stores). PriSync allows you to monitor competitors’ prices on channels like Amazon, eBay, and Walmart and receive notifications whenever they change. It can automate your pricing rules – for example, always pricing your product $1 lower than the lowest competitor, or adjusting prices during holiday sales.
• Polar Analytics (Ask Polar) – An AI-enhanced e-commerce analytics platform. Polar Analytics consolidates data from all your sources (shop platform, marketing channels, etc.) and its “Ask Polar” conversational AI allows you to ask natural language questions to get instant reports and forecasts. For example, “What will our sales be next month?” or “Which products are trending upward this week?” The tool then generates accurate data tables, charts, and even performance explanations, without requiring a data analyst.
• DataHawk – An AI-powered analytics and intelligence tool focused on marketplaces like Amazon (though also useful for broader e-commerce analytics). DataHawk tracks your Amazon sales, search rankings, and ad performance, using AI to uncover insights and optimize your strategy. It provides pricing analytics to see how price changes affect sales and Buy Box percentage, as well as competitor tracking on marketplaces.

Standout tools:

Competera and Intelligence Node lead in providing robust, AI-driven pricing insights for retailers—Competera is praised for its detailed competitor analytics and alerts, while Intelligence Node excels at real-time dynamic pricing on a global scale. For many e-commerce sites, PriSync is a practical choice that stands out for ease of use and immediate ROI by keeping you competitively priced with minimal effort. Meanwhile, Polar Analytics introduces a novel approach with conversational AI for forecasting and analysis, making advanced sales predictions as easy as asking a question—a sign of where analytics is headed.

Other Notable AI Tools for E-Commerce

• Kount – A leading AI-based fraud detection and prevention platform. Kount’s system evaluates online transactions in real time, using supervised and unsupervised machine learning on decades of fraud data to flag suspicious orders. It analyzes device fingerprints, geolocation, behavioral patterns, and more to produce a risk score and decision (accept/decline/review) for each order.Key benefits: Protects revenue by preventing chargebacks and fake orders, reduces manual review load through accurate automated decisions, and provides peace of mind as you scale into new markets or payment methods with robust fraud protection.
• Plerdy – A conversion rate optimization (CRO) and UX improvement tool that leverages AI to turn website data into actionable suggestions. Plerdy’s AI Assistant analyzes a wide range of user behavior metrics (click heatmaps, scroll depth, form analytics, etc.) and provides recommendations to improve site layout, content, or usability for better conversions. It essentially translates raw UX data into plain-language advice and can generate shareable reports for your team.Key benefits: Helps e-commerce sites continually improve their design and user flow, leading to higher add-to-cart and checkout rates, all without needing a full-time CRO expert.
• Qualtrics XM – A comprehensive experience management platform that uses AI to analyze customer feedback and engagement across multiple touchpoints. In e-commerce, Qualtrics XM can collect data from customer satisfaction surveys, product reviews, customer service interactions, etc., and its AI analyzes this text and sentiment to uncover trends and drivers of customer delight or frustration. It then provides actionable insights to improve products, website experience, or customer service processes.

Comparison table

Here is a detailed comparison of AI tools in Ecommerce, highlighting key features and standout benefits to guide your decision-making:

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