Things to Blog About & Why It Helps Your SEO

I’ve seen countless companies struggle with generating fresh blog post ideas. They know posting frequently drives SEO success, but they get stuck.

I’ve been there too, trying to brainstorm yet another compelling topic while staring at a blank screen. Fortunately, there’s a solution.

Frequent blogging is a proven way to boost topical authority. It shows expertise, builds trust with your audience, and signals to search engines that you’re active and relevant. Most importantly, it keeps your brand’s voice current.

But how do you come up with unique, engaging topics week after week? That’s where these 105 idea templates can help.

Below, I’ve laid out a large list of templates that work across industries. They’re based on classic content formats I have seen succeed over and over. Each idea includes a quick description and an example so you can start writing right away.

Feel free to bookmark this post or keep it handy. Over time, use whichever templates suit your company’s goals. Let’s jump in.

Why Frequent Blogging Helps Your SEO

I have been around long enough to see the direct impact of regular blogging on organic search performance. Search engines prefer fresh content; every time you publish a new post, you create another chance to rank for relevant keywords.

Regular blogging also establishes topical authority. When you cover a range of subjects within your niche, you signal to both readers and algorithms that you’re a trustworthy source.

Of course, quality still matters. But if you can keep both quality and frequency high, that creates a strong effect.

More content means more indexed pages, more opportunities for internal linking, and more possibilities for satisfying different search intents. In other words, frequent blogging isn’t just about volume—it’s about smart coverage of the topics that matter.

Ranking Blog Posts in Google’s Search Results

When blog posts are properly optimized for search engines, they have the potential to rank for multiple keywords and variations of a topic.

This means a single post can capture search traffic from different queries, including long-tail keywords, related questions, and even voice search phrases.

By focusing on structured content, keyword placement, and user intent, a well-crafted blog post can secure top positions in search results and appear in various SERP features such as featured snippets or "People Also Ask" sections.

Below is an example of a blog post that has been optimized effectively, allowing it to rank prominently in Google's search results for multiple relevant keywords.

The 105 Idea Templates

Here’s a quick overview of the categories. I’ve organized the 105 templates into 11 buckets, each addressing a different angle you can take:

‍

Below, I detail each category, offering specific templates you can adjust.

1. Thought Leadership

1. “A New Perspective on [Timely Issue]”: Share a strong viewpoint on an industry debate.
   – Example: A solar energy firm discussing how government subsidies can reshape local power grids.
2. “The Unseen Next Wave of [Industry Trend]”: Forecast an upcoming shift before it becomes obvious.
   – Example: A digital marketing agency predicting the next major social media platform for B2B.
3. “Breaking Down a Major Industry Study”: Analyze third-party research and share your take.
   – Example: A healthcare startup reviewing the impacts of a new telemedicine report.
4. “Where Most People Get [Common Knowledge] Wrong”: Challenge popular misconceptions with evidence.
   – Example: A personal finance blog correcting the idea that “credit cards are always bad.”
5. “Rethinking [Standard Practice]”: Question the usual methods with data or expert opinions.
   – Example: A construction company proposing an alternative to the regular bidding process.
6. “The Future of [Your Field], 5 Years Out”: Present a forward-looking piece with practical insights.
   – Example: A telecommunications provider outlining the spread of 5G-enabled smart cities.
7. “Why [Conventional Wisdom] Is Holding You Back”: Point out lesser-known pitfalls in old assumptions.
   – Example: A SaaS CFO platform explaining how “always discounting leads to margin erosion.”
8. “In Defense of [Controversial Method]”: Make a solid case for an idea that is often dismissed.
   – Example: A nutritionist explaining the benefits of intermittent fasting for long-term health.
9. “My Biggest Regret as a [Role/Title]”: Share a personal account of a significant setback.
   – Example: A startup founder discussing a missed opportunity to iterate on user feedback early on.
10. “What [Industry Legend] Taught Me About [Key Topic]”: Reflect on the lessons learned from an influential figure.
    – Example: A design studio founder recalling advice from Dieter Rams on minimalism.

2. How-To Guides

1. “How to Get Started with [Basic Skill]”: Provide step-by-step directions for beginners.
   – Example: A web hosting company explaining how to buy a domain and install WordPress.
2. “A Complete Tutorial on [Advanced Process]”: Offer a detailed guide for those with some background.
   – Example: A data analytics consultant outlining how to build automated dashboards in Power BI.
3. “DIY [Project or Service] on a Budget”: Show how to achieve great results for little expense.
   – Example: A home decor shop teaching readers how to create an affordable photo wall.
4. “How to Troubleshoot [Common Problem]”: Provide a quick solution that saves time and effort.
   – Example: A software company guiding users on fixing a frequent login error.
5. “[X]-Step Guide to Mastering [Skill]”: Break the learning process into clear steps.
   – Example: A coding bootcamp outlining a five-step process for building your first app.
6. “Fast Hacks to Improve [Aspect of Life/Business]”: Share quick tips that produce immediate results.
   – Example: A leadership coach offering fast tips for more effective team briefings.
7. “How to Evaluate [Product/Service] Providers”: Equip readers with criteria for making a choice.
   – Example: A courier service giving advice on selecting the right logistics partner.
8. “How to Automate [Time-Consuming Task]”: Describe a method to reduce repetitive work.
   – Example: A CRM software company teaching sales managers how to set up automated follow-up emails.
9. “How to Find Your Perfect [Match] in [Industry]”: Present a step-by-step guide for selecting the best option.
   – Example: An HR platform outlining how to hire the ideal remote employees.
10. “Turning [Limited Resource] into [Valuable Outcome]”: Explain how to make the most of what you have.
    – Example: A nutrition brand showing how to prepare healthy meals using only pantry staples.

3. Case Studies & Success Stories

1. “How [Client X] Achieved [Result] with Our Help”: Highlight measurable outcomes.
   – Example: A content marketing agency detailing how a software client saw a 200% traffic boost.
2. “Behind the Scenes of Our Most Successful [Campaign/Product]”: Give readers a peek at your process.
   – Example: A beverage company describing the steps behind its record-breaking promotional launch.
3. “[X] Lessons from [Client or Partner]’s Path to [Goal]”: Focus on key takeaways from a client’s experience.
   – Example: A coaching practice sharing leadership lessons learned from a client’s rapid progress.
4. “From [Bound for Failure] to [Major Milestone]”: Tell a story of dramatic transformation.
   – Example: An SEO consultant recounting how a website on the edge of penalty became a top search pick.
5. “When Things Went Wrong: Our [Project] Mistake and Recovery”: Discuss a misstep and what was learned.
   – Example: A manufacturing firm explaining how an overseas shipping delay was overcome.
6. “The Unseen Details that Enabled [Client X]’s Success”: Highlight small actions that made a big impact.
   – Example: A UX design agency describing how a simple restructure boosted user signups by 50%.
7. “Collaborating with [Partner] for [Mutual Benefit]”: Share a story of a successful partnership.
   – Example: A local bakery teaming up with a coffee supplier for a new coffee-cupcake pairing.
8. “Cross-Industry Success: Applying [Tactic] in a New Field”: Explain how a strategy works across different sectors.
   – Example: A cybersecurity startup using finance industry best practices for protecting e-commerce data.
9. “Customer-Led Innovations: The Story of [Feature Request]”: Highlight how user feedback sparked change.
   – Example: A project management tool developing a new scheduling feature based on customer suggestions.
10. “Mini Case Study Blitz”: Summarize several smaller successes in one post.
    – Example: An event planner reviewing three successful conferences that each achieved a unique milestone.

4. FAQs & Quick Tips

1. “The 10 Most Common Questions I Hear About [Topic]”: Provide clear answers to frequent inquiries.
   – Example: A pet grooming service addressing questions about puppy grooming schedules.
2. “Your Burning Questions About [Product/Service], Answered”: Focus on answering queries about one offering.
   – Example: A nutrition supplement brand clarifying concerns about ingredient sourcing.
3. “Quick Tips for Minimizing [Friction Point]”: Offer handy suggestions for resolving everyday issues.
   – Example: A blog for remote workers sharing tips to avoid problems with poor Wi‑Fi connections.
4. “FAQ Roundup for New Customers”: Create a resource to help onboard new users.
   – Example: A SaaS product publishing a dedicated FAQ post for first-time subscribers.
5. “Quick Fixes for [Common Error or Bug]”: Provide speedy solutions that reduce downtime.
   – Example: A phone repair shop explaining a simple fix for common overheating issues.
6. “Top Questions from My Email Inbox This Month”: Turn customer inquiries into a useful guide.
   – Example: A life coach sharing recurring questions about mindset challenges.
7. “Dumb Questions Don’t Exist: Here are [X] of Them”: Address even the simplest points with clarity.
   – Example: A personal finance blog answering whether having a checking account is really necessary.
8. “Speed Q&A: Answering 5 Questions in 5 Minutes”: Ensure brief responses that readers can quickly digest.
   – Example: A real estate agent clarifying how mortgages, interest rates, and taxes work.
9. “Do’s and Don’ts for [Topic]”: List best practices in a clear format.
   – Example: A nonprofit laying out the do’s and don’ts of donor engagement.
10. “My Rapid Advice on [Narrow, Specific Issue]”: Focus on a single specific question with a direct answer.
    – Example: A time-management coach offering advice on handling back‑to‑back meetings.

5. Product Launch & Feature Updates

1. “Announcing Our New [Product/Feature]! [X] Ways It Helps You”: Introduce new offerings with clear value.
   – Example: A SaaS brand unveiling a collaboration tool that cuts customer email volume by 30%.
2. “Why We Built [Feature] and How It Works”: Share your rationale and a behind‑the‑scenes look.
   – Example: A language learning app presenting an AI‑based grammar correction module.
3. “Beta Test Results: What We Learned and Changed”: Bring readers into your testing process.
   – Example: A fitness startup describing how user feedback refined its workout tracking system.
4. “How [Feature] Solves [Pain Point] in Under 5 Minutes”: Give a concise benefit overview.
   – Example: A website builder highlighting a one‑click SEO optimization function.
5. “Sneak Peek: Upcoming Launch Plans for [Quarter/Year]”: Offer hints about future developments.
   – Example: An AR/VR company previewing a new series of augmented reality glasses.
6. “Meet the Team Behind Our Latest Feature”: Introduce the people who made it happen.
   – Example: A digital banking app featuring the design team behind a new budgeting tool.
7. “From Idea to Launch: The Story of [Product]”: Outline the entire process from conception to release.
   – Example: A home cleaning brand sharing how they developed an eco‑friendly soap.
8. “What’s New in [Version Number/Release Name]”: Summarize updates and improvements.
   – Example: A gaming company listing the enhancements in their latest update.
9. “FAQ: Everything You Need to Know About [Feature]”: Group feature questions in one resource.
   – Example: An email marketing platform explaining how new personalization tokens work.
10. “Exclusive Offer: Early Access to [Feature]”: Provide an incentive for those interested in trying it early.
    – Example: A design software company offering the first 100 signups early access to a new 3D modeling tool.

6. Behind The Scenes

1. “A Day in the Life of [Team Role]”: Give readers a look at your daily operations.
   – Example: A PR agency showing how account managers balance client calls and media outreach.
2. “Office Tour: Where the Magic Happens”: Present your physical or virtual workspace.
   – Example: A small software firm featuring its flexible remote work setups.
3. “Meet Our Leadership Team”: Introduce key team members with personal backstories.
   – Example: An indie game studio sharing each co‑founder’s inspirations.
4. “Our Decision‑Making Process for [Key Initiative]”: Explain how choices are made in your company.
   – Example: A nonprofit detailing how they vote on community projects to support.
5. “The Tools We Use to Run [Business Type]”: Reveal the technology or methods behind your operations.
   – Example: A wedding photography business listing the cameras and editing software it uses.
6. “Launching a New Project: From Brainstorm to Execution”: Walk readers through the planning and implementation stages.
   – Example: A crowdfunding platform explaining the setup process for new campaign categories.
7. “Follow Us at [Industry Event]”: Share live or post‑event insights.
   – Example: A fashion brand offering behind‑the‑scenes details from a runway show.
8. “Why We Do [Quirky Internal Tradition]”: Highlight a unique aspect of your company culture.
   – Example: An AI startup describing their monthly hackathon and pizza party.
9. “Our Company Values in Action”: Show practical examples of your values at work.
   – Example: A vegan restaurant chain explaining how ethical sourcing is maintained.
10. “Teambuilding: How We Cultivate Team Spirit”: Provide examples of activities that boost morale.
    – Example: A marketing agency detailing monthly skill‑sharing workshops across departments.

7. Comparison & Alternatives

1. “Comparing [Product x] vs. [Product y]”: Help readers compare different options.
   – Example: An HR software company outlining differences between its platform and a competitor.
2. “When to Choose [Method A] Over [Method B]”: Explain scenarios for selecting one approach over another.
   – Example: A real estate blog comparing renting with owning in busy urban areas.
3. “Pros and Cons of [Solution Type]”: Compare options from different perspectives.
   – Example: A project management firm reviewing in‑house versus outsourced project solutions.
4. “Open Source vs. Proprietary Options: Which Fits You?” Present an impartial comparison.
   – Example: A cybersecurity service comparing open‑source and closed‑source data encryption solutions.
5. “The Definitive List of [Industry] Tools”: Outline the major players with brief pros and cons.
   – Example: A marketing consultant listing 10 email automation platforms with short overviews.
6. “Affordable vs. Premium Versions of [Product/Service]”: Compare cost and value factors.
   – Example: A supplier reviewing basic vacuum cleaners alongside industrial‑grade models.
7. “Which [Service Type] Suits Your Needs Best?” Offer quick recommendations based on scenarios.
   – Example: A web design agency suggesting options for e‑commerce versus portfolio websites.
8. “Battle of the Brands: [Brand A] vs. [Brand B]”: Present a head‑to‑head comparison.
   – Example: A sports shoe blog comparing Nike’s latest model against Adidas’s top competitor.
9. “Why We Chose [Platform or Vendor] Over Others”: Explain your decision criteria.
   – Example: A data center describing why they selected a particular hosting provider.
10. “Alternatives to [Popular Product] You Might Not Know”: Highlight lesser‑known options.
    – Example: An interior design blog reviewing smaller paint brands or eco‑friendly alternatives.

8. Industry Trends & Predictions

1. “The Rise of [Emerging Trend]”: Examine how a trend began and where it is headed.
   – Example: A mental wellness app discussing the increase in remote therapy sessions.
2. “End-of-Year Industry Recap”: Summarize the major shifts and events of the past year.
   – Example: A financial services firm reviewing a period marked by high market volatility.
3. “[X] Trends That Will Define [Upcoming Year]”: List projected developments.
   – Example: A maintenance software brand outlining five predicted facility trends.
4. “The Decline of [Old Standard Practice]”: Explain why an old approach is fading.
   – Example: A digital marketing blog examining dropping email open rates with outdated methods.
5. “How Global Events Affect [Your Industry]”: Connect current events to business impacts.
   – Example: A shipping company analyzing the effects of international trade tensions.
6. “Mid-Year Check on [Industry Key Metrics]”: Evaluate progress relative to earlier forecasts.
   – Example: A cybersecurity blog reviewing breach statistics against earlier forecasts.
7. “Spotlight on Emerging Markets: [Region or Niche]”: Introduce new areas of opportunity.
   – Example: An e‑commerce consultant discussing the growth of online retail in emerging regions.
8. “Why [Up-and-Coming Tech] Could Disrupt Everything”: Present a bold prediction about a breakthrough technology.
   – Example: A telecom brand reviewing how a new generation of technology might change wearable devices.
9. “Is [Trend] Here to Stay or Just a Fad?” Invite discussion about the longevity of a trend.
   – Example: A hospitality chain questioning whether contact‑less check‑ins will remain popular post‑pandemic.
10. “How to Stay Ahead in [Fast-Growing Industry Segment]”: Provide practical tips for keeping current.
    – Example: A 3D printing business offering advice on adopting new materials quickly.

9. Interviews & Expert Roundups

1. “Interview with [Industry Influencer]”: Present an expert’s insights in a Q&A format.
   – Example: A marketing platform interviewing a specialist on advanced LinkedIn Ads targeting.
2. “Ask the Expert: [Key Question for Your Niche]”: Feature a focused Q&A session.
   – Example: A life insurance broker questioning a financial advisor about retirement planning for freelancers.
3. “Inside the Mind of a [Fascinating Role/Personality]”: Share a personal interview that reveals insights.
   – Example: A photography blog chatting with a wildlife photographer about close calls in the field.
4. “Industry Titans Weigh In on [Topic]”: Compile opinions from several leaders.
   – Example: A SaaS aggregator featuring CFOs from various startups discussing finance automation.
5. “[X] Questions with [CEO/Founder] of [Company]”: Use a brief and punchy interview format.
   – Example: A social enterprise listing five questions about sustainability for a local startup leader.
6. “Live Panel Recap: [Event Topic]”: Summarize key points from a recent discussion or panel.
   – Example: A biotech blog recapping highlights from a gene therapy roundtable.
7. “User Spotlight: [Customer] Shares Their Experience with [Your Product]”: Offer a real user perspective.
   – Example: A music software brand featuring an interview with a band that relies on its platform for remote recording.
8. “Executive Interviews, Part 1 (Series)”: Present a series of interviews with your in-house leaders.
   – Example: A consulting firm interviewing each department head about new projects.
9. “Community Spotlight: Interviewing [Engaged Audience Member]”: Show appreciation for dedicated fans.
   – Example: A gamer forum featuring an interview with a top mod creator discussing new game updates.
10. “Expert Roundup: [X] Industry Leaders on the Future of [Topic]”: Gather brief predictions from several specialists.
    – Example: A B2B marketing blog compiling short forecasts from 10 CMOs on the future of account-based marketing.

10. Refresh Old Content & Reuse

1. “Revisiting Our Classic Post on [Topic]”: Update an older article with new insights.
   – Example: A photography gear site revamping an old camera comparison with modern options.
2. “Updated Stats and Findings for [Old Resource]”: Refresh past data with new numbers.
   – Example: An HR blog revising its hiring trends from a few years back using current statistics.
3. “Top [X] Posts from Our Archives (With New Commentary)”: Create a curated list of past posts with added notes.
   – Example: A SaaS brand linking to earlier guides and adding updated recommendations.
4. “Video/Audio Version of Our Popular [Post]”: Transform a text post into a new format.
   – Example: A design agency adapting a successful blog post into a short YouTube series.
5. “FAQ Follow-Up: Answers to New Questions About [Old Topic]”: Expand an earlier Q&A with fresh input.
   – Example: A mental health counselor revisiting previous tips while addressing new queries.
6. “Transformation Over Time: How Our Views on [Topic] Changed”: Reflect on evolving perspectives.
   – Example: A digital marketing coach reviewing an SEO tactic that no longer works.
7. “Compilation of Our [Industry/Topic] Posts for Easy Reference”: Gather related posts into one resource.
   – Example: A gardening blog organizing seasonal planting guides by month.
8. “Before and After: Updating [Old Example] with Current Techniques”: Contrast past and present methods visually or in text.
   – Example: An interior design studio comparing an old decor style with a modern redesign.
9. “Why We No Longer Recommend [Past Strategy]”: Explain why previous advice has changed.
   – Example: A cryptocurrency blog discussing why a once‑popular coin is no longer endorsed.
10. “Recycled but Relevant: Our Top Evergreen Post Revisited”: Reaffirm the lasting value of an older post with minor updates.
    – Example: A nutrition site revalidating healthy snack ideas with a few new suggestions.

11. Seasonal & Special Events

1. “Seasonal Checklist for [Industry Task]”: Tie guidance to a specific time of year.
   – Example: An HVAC company outlining a fall furnace maintenance checklist.
2. “Holiday Sale Announcement & Gift Guide”: Connect your products with festive opportunities.
   – Example: A handmade jewelry store presenting a Valentine’s gift list for various budgets.
3. “Year‑in‑Review: Our Brand’s Milestones & Future Plans”: Summarize successes and announce upcoming goals.
   – Example: A nonprofit reviewing how many families were supported this year while previewing next year’s focus.
4. “[Event]‑Related Post: Last‑Minute Tips for [Seemingly Unrelated Topic]”: Tie timely event hype to useful advice.
   – Example: A cybersecurity firm offering quick data safety tips for holiday travel.
5. “Workshop/Webinar Recap: Here’s What You Missed at [Event]”: Provide an overview of key points from a recent event.
   – Example: A marketing software company summarizing major takeaways from a Black Friday preparation webinar.

FAQs

How do I choose which template fits my business best?

Figure out your immediate content marketing goals—whether you need to build credibility, boost engagement, or provide clear product information. Then match those needs to the template that fits your audience.

Should I publish all 105 post types?

Not necessarily. Focus on the topics that resonate with your core audience or complement your current plans. Begin with a few and then add more over time.

How often should I post using these templates?

Mix them into your editorial calendar as needed. Some companies post several times a week while others choose bi‑weekly. The important part is keeping a regular schedule.

Do these ideas also help with social media content?

Yes. Each blog post can be repurposed into social media snippets, infographics, or short videos, increasing the value of your content across channels.