Mass Publishing Content isn't Spam, Google Says

There is no SEO issue with publishing thousands of pages at once; in fact, there are plenty of benefits.

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April 24, 2024

Why you should publish all your AI content now – in short:

  • There are no SEO issues with mass publication, so there is no need to stagger your AI content release.
  • Getting more AI content online means more keywords, more opportunities to rank well, and create more points of engagement with your audience.
  • Make sure your AI content is of high quality before publishing.

AI text generators such as ChatGPT,, or HubSpot's free AI Blog Writer let you create a lot, and I mean a LOT, of content with ease and speed. And if that's your business, you're probably also working with mass publications. If not, you should be.


Because every content piece you don't publish is basically a piece not gaining traction, not providing brand awareness, and not creating traffic to your site – essentially, not doing anything.

But hold on, you might say, isn't publishing content in smaller chunks a standing recommendation to avoid getting flagged as spam?

No, not anymore.

Batch publications are no longer perceived as spam

Ten years ago, Google recommended breaking up large quantities of content into smaller batches for publishing because you otherwise would risk being targeted for possible spam by Google.

This would trigger a manual assessment of the content by the manual web spam team at Google, possibly delaying the indexing and ranking process and risking being designated spam.

However, in 2017 Google changed its recommendation declaring that from an "SEO point of view," there was no issue with publishing thousands of pages at once. In March 2023, Google's Search Advocate, John Mueller, doubled down.

When asked whether to launch a site with about 8.000 pages by publishing them "slowly," John Mueller said:

"If it's great content that the internet has missed and which users have been waiting for, why would you artificially delay it?"

You can see the Twitter exchange below:

The original conversation on Twitter

So, fear of being slapped by search engines shouldn't hold you back. Take a deep breath and click the publish button on all your AI content.

Mass publishing great content benefits your SEO

What benefits your SEO the most is that you can get your content online as soon as it is ready. There is no need to delay or stagger your publishing, and that is the main point.

Do you have one or two pieces ready? Get them online.
Do you have ten or 100 posts ready? Get them online.
Do you have 1,000 or 10,000 pages ready? Get. Them. Online.

This doesn't mean that you should always pool your content before publishing. It just means publish what you have when it's ready.

Read more about the new SEO publishing strategy here

Because only published content benefits your SEO, you want as much content out there as possible, and mass publishing:

  • Increase your organic traffic because more content means more keywords, which increases the likelihood of your content appearing in a user's search results.
  • Creates more opportunities for a single piece to become popular or even go viral.
  • Enhances audience engagement as followers have more material to interact with while providing more significant potential for social media sharing.
  • Encourages visitors to stay longer and explore more, ultimately improving their overall user experience.
  • Can significantly increase leads, and companies with over 200 blog articles generate five times more leads than those with ten or fewer posts.

Additionally, analytics from each piece provides valuable information on what resonates with your audience, which enables you to refine your writing style and content over time.

With mass publication, you can reach this stage much faster.

Always publish high-quality AI content

Yes, you can create thousands of pages of content using AI tools with a click of a button, literally. Even though search engines don't penalize mass publications, they still rank based on quality.

Checking and editing AI-generated content, therefore, remains essential.

You need to ensure that the content you publish is high-quality, accurate, and safe to use. Here are some considerations to keep in mind when preparing your AI-generated content for mass publishing:

  1. Use a reputable AI text generator: Not all AI text generators are equal. Choose one that is reputable and has good reviews to ensure that the content it generates is high-quality.
  2. Edit and proofread the content: Even though AI-generated content can save you time, it's essential to edit and proofread the content before publishing it is crucial. This ensures the content is accurate, error-free, and meets your brand's standards.
  3. Ensure accuracy: AI-generated content can be inaccurate, especially when it comes to complex topics or technical terms. Check the accuracy of the content and ensure that it aligns with your brand's expertise.
  4. Monitor for safety: AI-generated content can sometimes contain harmful or offensive material. Monitor the content for safety and ensure that it aligns with your brand's values and guidelines.

Google remains the primary search engine, making the guidelines concerning content from Google an essential tool when working with SEO.

The policy defines high quality as content that reflects Experience, Expertise, Authoritativeness, and Trustworthiness.

Our model of the Google E-E-A-T guidelines

By following these considerations, you can ensure that your AI-generated content is high quality, accurate, and safe for mass publishing.