What is AI in SEO?
Simply put, AI in SEO is the use of artificial intelligence to improve your SEO results. The field is still in its infancy, but there are already some incredible AI-powered tools out there that can help you boost your rankings and get more traffic.
The origin of AI in SEO
The idea of using AI to improve SEO results is not new. It's been around for quite a while. As an example, SEOs have tried for years to trick Google by generating keyword-rich content using content spinners and other spammy translation tricks. But the year 2019 was really when AI in SEO started to take off. Huge language generation models such as GPT-2 and BERT were released, and for the first time, it became possible to generate high-quality content using AI asisted writing.
4 huge benefits of SEO and AI
There are several different ways that you can do this, but some of the most popular include using AI to:
- Generate semantic keyword ideas: In the old school of SEO, you would use keyword research tools to come up with a list of relevant keywords to target. But with AI, you can take things a step further by using semantic analysis to generate a list of related keywords that you may not have thought of before.
- Analyze your competition: AI can help you analyze your competition in ways that humans simply couldn't. By looking at things like their link profile, on-page optimization, and content marketing strategy, you can get a much deeper understanding of what they're doing right and where you can improve.
- Optimize your content for topical authority: Trust is a major factor in SEO, and one of the best ways to build trust is by becoming an authority on your topic. AI can help you do this by assisting your in-depth research and analysis to ensure that your content is the most comprehensive and authoritative on the web.
- Speed makes more room for creativity: One of the best things about AI is that it can help you speed up your workflow, which gives you more time to be creative in your content marketing. This means that you can spend less time on mundane tasks and more time creating high-quality, engaging content that will earn links and the trust of your audience.
The risks of using AI in SEO
There are some risks associated with using AI in SEO, but they are generally outweighed by the benefits. However, it's important to be aware of them so that you can make an informed decision about whether or not AI is right for you.
- You could get banned from Google: If you're using AI to generate a lot of low-quality content or to spam your way to the top of the SERPs, you could get banned from Google. This is a risk with any SEO strategy, but it's especially important to be aware of AI because of the temptation of using it to "game" the system.
- Bringing no real originality to the table: You could end up with a website that lacks any real originality or personality. It's important to use AI as a tool to help you create better content, not as a replacement for human creativity. Remember your voice and do what you can not to copy your competition.
3 principles and the importance of originality when using AI in SEO:
- Use AI to help you, not replace you: It's important to use AI as a tool to help you create better content, not as a replacement for human creativity. The time you save using machines invests in research, creativity, video content, building relationships, and so on.
- Create for your audience, not for the search engines: It's always been important to write for your audience first and the search engines second. But with AI, it's even more important because you're at risk of sounding like everybody else if you're not careful. Write for your audience first, and the search engines will follow.
- Always be original: This is probably the most important principle of all. With AI, it's easy to generate a lot of spammy content quickly. But if you're not careful, you could end up with a website that lacks any real originality or personality.
How SEO.ai are different
Here at SEO.ai we pride ourselves on being different. We believe that AI can be used to help you create better content, not as a replacement for human creativity. Our platform is designed to help you speed up your SEO content creation so that you can spend more time on the work that matters.
Try SEO.ai for free today and start creating original, high-quality content that will help you rank higher and earn more trust from your audience.