frontrunners shaping the future of search engine optimization and pushing the boundaries of what's possible.
We've put together a list of the most innovative and influential SEOs of 2023. These are the
As members of the SEO community, we follow a lot of like-minded professionals who inspire and motivate us and who impact our work. When selecting the Global SEO Frontrunners of 2023, we look to the people who inspire us and lean on the following criteria to make sure everyone can find inspiration and innovation on the list.
Parroting other's thoughts and findings isn't enough. We look for SEOs who contribute something unique, a perspective others have missed, or create a new insight through testing and experimentation.
Size isn't everything, but if thousands of people follow and subscribe, it's an indicator that this particular SEO is worth a look. However, offering unique and helpful content can outweigh the size of the audience.
Besides uniqueness, we look at how valuable the content is. Information in itself is great, but paired with examples and studies it's even better and making trends and best practices actionable is an important part of being an SEO frontrunner.
We look for SEOs who aren't just posting a blog once every three months. We want people who are active and join discussions online, participate in talks and interviews, and share their insights and experiences generously.