I recently had the pleasure of talking with Bastian Grimm about his perspective on AI and SEO, as well as his recommendations on how to adapt to the new era of SEO.
Watch the full interview packed with tips from Bastian Grimm
Bastian Grimm is part of the Global SEO Frontrunners 2023, a selected group of SEOs we believe to be the most innovative and influential of the year. These are the frontrunners shaping the future of search engine optimization and pushing the boundaries of what's possible. They make our community better. To get more of Bastian Grimms's insights, visit bastiangrimm.com and his agency and follow him on LinkedIn and X (Twitter).
Bastian Grimm – 8 key takeaways from the interview
You have to watch the whole interview to get all the AI tips and nuances that Bastian shared.
Here are some interesting perspectives and recommendations based on our conversation:
1. Embrace a Multisensory Approach in AI
Diversifying your AI strategy is more than just a trend; it's the future.
Think of how our brains process both visual and auditory data simultaneously. AI should be doing the same. By leveraging multiple types of sensors, your AI-driven strategies can achieve a level of accuracy and depth previously unthinkable.
Imagine an SEO tool that doesn't just analyze text but understands the context from embedded videos and audio!
Is the AI hype overrated? "AI is not overrated, if anything, its rather underrated because most people don't understand how fundamental that technology is actually going to change the future." - Bastian Grimm
2. Stay Updated on Emerging LLMs
The world of AI is constantly evolving, and those who adapt will thrive. New architectures, especially in Large Language Models (LLMs), are on the horizon. By keeping an eye on these developments, you can position yourself to harness their power early, ensuring your SEO strategies are always a step ahead of the competition.
3. Use AI Tools for Inspiration
It's easy to feel overwhelmed by the sheer number of AI tools available today.
But Bastian has a tool recommendation:
There's An AI For That. It's not just a tool, but "it's like mini search engine for AI tools". Dive in, explore its vast resources, and let it spark ideas that could redefine your SEO approach.
4. Monitor the AI Tool Landscape
The digital landscape is much like a bustling city, with new buildings (or in this case, tools) popping up every day.
As the number of AI tools grows exponentially, it's crucial to keep your finger on the pulse.
By being aware of emerging tools, you can integrate them into your strategies, ensuring you're always utilizing the best and latest resources.
5. Overcome Language Limitations in AI
Language is the essence of SEO. While tools like Otter.ai are revolutionary, they're not perfect—especially with non-English content.
However, this isn't a limitation; it's an opportunity.
Seek out tools that specialize in other languages, or invest in multilingual AI training.
This way, your SEO strategies will resonate globally.
6. Unlocking Goldmines of Information
In the vast sea of digital content, research papers and long documents can be goldmines of information.
Bastian's tool of choice, ChatPDF allows for quick extractions, turning lengthy papers into actionable insights.
By leveraging such tools, you can stay updated and ensure your content strategy is informed by the latest research.
7. Stay Adaptable to Changing Tools
The world of AI is dynamic. Today's groundbreaking tool could be tomorrow's old news. But instead of seeing this as a challenge, view it as an adventure. Stay flexible, keep exploring new tools, and remember that adaptability is the key to staying ahead in the ever-evolving realm of SEO.
8. Explore AI for Productivity
Time is of the essence, especially in the fast-paced world of SEO. Tools that offer transcription or meeting summaries can be game-changers. By automating mundane tasks, you can focus on what truly matters: crafting and executing stellar SEO strategies.
"Plugins and AI tools are pivotal for enhancing complex prompting. Tools like the Chrome extension 'AIPRM' can be useful. For emails and meetings, efficiency is key, and transcription services like Otter.ai are popular for generating transcripts and summaries". - Bastian Grimm
Bastian Grimm's AI Tool Tips
We discussed many tools and technologies in the interview; here are 5 of the tools that Bastian recommends:
1. Otter AI
Visit: https://otter.ai/ – Free trial, plans from $10/month
Ever missed key details in meetings? Otter AI's got your back with real-time transcription and automated slide capture. It's a lifesaver when details matter.
2. AIPRM (Chrome extension)
Visit: https://aiprm.com – Free, plans from $9/month
Ever struggled to make ChatGPT understand you? Enter AIPRM. But what makes it different? Well, it's like a translator for your thoughts, guiding ChatGPT to produce your desired content.
3. There's An AI For That
Visit: https://theresanaiforthat.com/ - Free
There's An AI For That: Dive into the ultimate AI marketplace, showcasing over 7,200 AI solutions for nearly 2,000 tasks. Discover tools from app recommendations to SEO content. Whatever your need, this platform suggests, "There's an AI for that!"
4. ChatPDF
Visit: https://www.chatpdf.com/ - Free, Plans from $5/month
Turn any PDF into a conversation. With ChatPDF, professionals can directly chat with reports, contracts, and manuals. Think ChatGPT but for your PDFs. Instant insights, one chat at a time.
5. ChatGPT Code Interpreter (plugin)
Visit: https://chat.openai.com/ - Plans from $20/month
ChatGPT meets real-time Python. Code safely, upload files, and get instant results within an active chat session. Interactive coding evolved.
Want more of Bastian Grimms's insights?
Explore bastiangrimm.com and his agency and connect with him on LinkedIn and X (Twitter).
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